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[11/05/07 - 02:10 PM]
Entertainment, News and Sports Carry CBS to a Sunday Win in Viewers and Adults 25-54 and a Solid Second in Adults 18-49
CBS spins the numbers for Sunday, November 4.
[via press release from CBS]

ENTERTAINMENT, NEWS AND SPORTS CARRY CBS TO A SUNDAY WIN IN VIEWERS AND ADULTS 25-54 AND A SOLID SECOND IN ADULTS 18-49

THE 12TH EDITION OF "THE AMAZING RACE" LEAVES THE STARTING GATE WITH ITS LARGEST PREMIERE AUDIENCE EVER

"Race" Sprints to its Best Demos for a Premiere Since "The Amazing Race 8" in Sept. 2005

The Primetime NFL Runover Between the "New England Patriots vs. Indianapolis Colts" Averages a Preliminary 32.7 Million Viewers and 11.4/29 in Adults 18-49

The 12th edition of THE AMAZING RACE left the starting gate with 13.8 million viewers, the largest premiere audience ever for the five time Emmy Award-winning reality show, according to Nielsen preliminary live plus same day ratings for Sunday, Nov. 4.

Editors Note: CBS's coverage of the New England Patriots at Indianapolis Colts aired until approximately 7:30 PM. CBS's ratings are tentative and subject to change.

At 8:30 PM, the season premiere of THE AMAZING RACE 12 (8.5/13, 13.82m) averaged a 5.2/11 in adults 25-54 and 4.2/09 in adults 18-49. Compared to the fall 2006 premiere of THE AMAZING RACE 10 (on 9/17/06), CBS was up +35% in households (from 6.3/10), +13% in adults 25-54 (from 4.6/10), +8% in adults 18-49 (from 3.9/09) and added +3.69m viewers (from 10.13m, +36%).

If the ratings hold, this is the best delivery ever for a first episode of any season of THE AMAZING RACE in both households and viewers and the best delivery in both adults 18-49 and adults 25-54 since THE AMAZING RACE 8's Sept. 27, 2005 premiere.

CBS began primetime with a nearly 30 minute runover of the New England Patriots vs. Indianapolis NFL game which averaged 32.7 million viewers and 11.4/29 in adults 18-49 from 7:00-7:30 PM.

At 7:30 PM, 60 MINUTES was first in households (11.6/18), viewers (18.76m), adults 25-54 (6.0/14) and adults 18-49 (5.0/12). Compared to last week, 60 MINUTES was up +35% in households (from 8.6/15), +67% in adults 25-54 (from 3.6/10), +85% in adults 18-49 (from 2.7/08) and added +5.71m viewers (from 13.05m, +44%). If the ratings hold, this is 60 MINUTES best delivery in households and viewers since November 19, 2006, in adults 25-54 since Jan. 14, 2007 and in adults 18-49 since Dec. 11, 2005.

At 9:30 PM COLD CASE (8.8/14, 13.43m) averaged a 4.5/10 in adults 25-54 and 3.3/08 in adults 18-49. Compared to last week, COLD CASE was up +16% in households (from 7.6/11), +7% in adults 25-54 (from 4.2/09), +10% in adults 18-49 (from 3.0/07) and +1.65m viewers (from 11.78m, +14%).

From 10:30-11:30 PM, SHARK posted a 7.3/15 with 10.59m viewers, 3.2/10 in adults 25-54 and 2.3/08 in adults 18-49. From 10:30-11:00 PM, CBS was third in these measures. Compared to last week, SHARK was up +7% in households, even in adults 18-49 and added +330,000 viewers (from 10.26m, +3%).

For the night, CBS was first in households (10.6/17), viewers (16.95m), adults 25-54 (5.9/13) and second in adults 18-49 (4.8/12, -0.2 behind NBC's tentative football delivery).

Updated Sunday ratings will be available on Tuesday.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· SHARK (CBS)




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