or


[03/24/09 - 01:11 PM]
We TV's Season Two Premiere of the Hit Series ''The Locator'' Garners a 1.2 Hh
WE tv spins the numbers for Saturday, March 21.

[via press release from WE: Women's Entertainment]

WE tv's Season Two Premiere of the Hit Series ''The Locator'' Garners A 1.2 HH

New York, NY, March 24, 2009 - WE tv's March 21 season two premiere of its original hit series, The Locator, garnered a 1.2 household rating. Total delivery for the premiere episode was 1,029,000. Within key demos, delivery was as follows: 301,000 for women 18-49; 394,000 among women 25-54; and 823,000 among W2+.* Season two of The Locator premiered as a one-hour special at 9 PM/8C. The series will air regularly as half-hour episodes, beginning Saturday, March 28 at 9 PM/8C.

WE tv's originals continue to resonate with viewers and deliver record-breaking ratings. When The Locator premiered on the network in September 2008, the opener generated a 1.0 HH rating. Throughout its run, The Locator more than doubled the viewership of WE tv's yearly primetime average: HHs were up 133% (0.7 vs. 0.3), W18-49 up 72% (179K vs. 104K) and W25-54 were up 114% (212K vs. 99K). The Locator ended its first season with a 0.7 HH rating, making it the highest-rated series in WE tv's history.

The Locator stars Troy Dunn, aka "The Locator," who has spent the past 15 years searching for and successfully locating thousands of missing people. In each episode, Troy personally selects one particularly dire or time-sensitive "angel" case and sets out to locate the missing person. Viewers follow the emotional journey as Dunn and his team navigates around roadblocks, uncovers hidden clues and conducts interviews in order to piece together the whereabouts of the missing person. Once the mystery has been solved, viewers are granted access to the always poignant and in many cases, restorative reunion.

For WE tv, the series Executive Producer is Kelly Hefner and SVP of Programming is Steve Cheskin. The Locator is produced for WE tv by Asylum Entertainment.

*Source: Nielsen Media Research, Live+SD Data. WE tv's The Locator season 2 premiere (Sat 3/21/09 9p-10p); compared to all TCs and premieres ever to air on WE tv to-date, excl. movies (12/31/01-3/21/09). Total delivery = P2+ AA(000). "The Locator" Season 1 (9/6-10/25/08, Sat 9p/9:30p), 2008 Prime M-Su 8p-11p (12/31/07-8/31/08). Subj to qualifications upon req't.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas" and critically-acclaimed original series such as The Locator -- the network's most watched series ever; Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.





  [march 2009]  
S
M
T
W
T
F
S


· LOCATOR, THE (WE)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).