Fringe Ratings Report: ABC Late-Night Programming
Week of November 9, 2009
Growing in Adults 18-49 for the 4th Straight Week, ABC's "Jimmy Kimmel" Marks its Top Viewer and Adult 18-49 Results Since Season-Premiere Week
For the 2nd Week in a Row, "JKL" Outdraws "Fallon" Among Adults 18-49,
While Bettering the NBC Program by 37% in Viewers, its Largest Margin Ever
"JKL" Tops CBS' "Ferguson" Among Adults 18-49 for the First Time This Season
"JKL's" Thursday Telecast Generates the Show's 2nd-Biggest
Adult 18-49 Number for Any Telecast on Any Night This Season
Weekly National Ratings:
For the week of November 9, 2009, ABC's "Jimmy Kimmel Live" continued its ratings momentum, building its Adult 18-49 audience (774,000) week-to-week for the 4th week in a row, registering the ABC late-night program's largest young adult audience since season-premiere week 7 weeks ago � w/o 9/21/09. "JKL" also delivered its biggest overall audience (1.80 million) since season-premiere week.
� For the 2nd straight week and just the 2nd time ever, "JKL" topped NBC's "Late Night with Jimmy Fallon" in Adults 18-49 (774,000 vs. 770,000). In addition, "JKL" bested "Fallon" by a best-ever 37% in Total Viewers (1.80 million vs. 1.31 million), bettering the NBC late-night program on 8 of 8 weeks during the 2009-10 TV season. Season to date, "JKL" is outdrawing NBC's "Fallon" by 23% in Total Viewers (1.70 million vs. 1.38 million).
� "Jimmy Kimmel Live" bettered CBS' "The Late Late Show with Craig Ferguson" for the first time this season among Adults 18-49 (774,000 vs. 703,000), while leading the CBS show among Adults 18-34 (281,000 vs. 241,000) for the 3rd time in 4 weeks.
� On Thursday (11/12/09), featuring Danny DeVito, Streeter Seidell & Amir Blumenfeld and Switchfoot, "JKL" marked its 2nd-highest Adult 18-49 number (955,000) for any telecast on any night this season.
Source: NTI, National Live + Same Day Program Ratings, week of 11/9/09, or as dated. Season-to-date averages based on Most Current Ratings. 2009-10 TV Season (9/21 � 11/15/09)
Ratings Report for ABC News' "Nightline"
For the Week of November 9, 2009
"NIGHTLINE" IS #1 FOR THE WEEK: BESTS "LETTERMAN" AND
"TONIGHT SHOW" AMONG TOTAL VIEWERS, A25-54 & A18-49
"NIGHTLINE" POSTS BEST TOTAL VIEWER AND
A25-54 DELIVERIES SINCE START OF THE SEASON
NIGHTLINE" GROWS +2% AMONG TOTAL VIEWERS
YEAR TO YEAR, WHILE "TONIGHT SHOW" DECLINES -56%
ABC News' "Nightline" was #1 among Adults 25-54, Adults 18-49 and Total Viewers for the week of November 9, 2009, outperforming NBC's "The Tonight Show with Conan O'Brien" and CBS' "Late Show with David Letterman," according to Nielsen Media Research. This is the second week in a row that "Nightline" placed first among Total Viewers. It also marks the 21st consecutive week "Nightline" has beaten "The Tonight Show" among Total Viewers. This is the first time "Nightline" has beaten "The Tonight Show" among Total Viewers for 21consecutive weeks since at least the 1991/92 season, which is as far as records date. Additionally, "Nightline" posted its best Total Viewer and A25-54 deliveries since the first week of the season. "The Tonight Show" dropped to its lowest Total Viewer delivery since at least the 91/92 season.
"Nightline" continues to experience growth. Compared to the same week last year, the program increased +2% among Total Viewers, as "Tonight" declined -56%. Week to week "Nightline" grew +8% among Total Viewers, +12% among A25-54, and +8% among A18-49.
Season to date "Nightline" is up +2% among Total Viewers while "The Tonight Show" has declined -49%.
ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of November 9, 2009)
TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC "Nightline" 4,190,000 1,710,000/ 1.4 1,420,000/ 1.1
CBS "Late Show" 4,130,000 1,586,000/ 1.3 1,250,000/ .9
NBC "Tonight" 2,280,000 1,280,000/ .9 1,250,000/ .9
Source: NTI - A25-54, Adults 18-49 & Total Viewers � Wks. of 11/9/09, 11/2/09 & 11/10/08 Live +SD. STD: Live +7 (where available) & Live +SD for 9/21/09-11/15/09 & 9/22/08-11/16/08.
|