or


[04/06/10 - 12:44 PM]
Oxygen's Hit Show "Tori & Dean: Home Sweet Hollywood" Scored Series Highest Premiere Ever in Key Network Demos
Oxygen spins the numbers for Monday, April 5.
[via press release from Oxygen]

OXYGEN'S HIT SHOW "TORI & DEAN: HOME SWEET HOLLYWOOD" SCORED SERIES HIGHEST PREMIERE EVER IN KEY NETWORK DEMOS

www.OxygenLive.com, Real Time Water Cooler, Records Double Digit Growth for a Series Premiere Day;

Online & Mobile Sites See Best Premiere Day Ever

NEW YORK - April 6, 2010 - Last night's season five premiere of Oxygen's "Tori & Dean: Home Sweet Hollywood" became the series' most watched season premiere among key demos, W18-34, W18-49, A18-49 and total viewers, according to Nielsen Media Research. Anchoring Oxygen's all-new Mondays of original programming this season, "Tori & Dean: Home Sweet Hollywood" season five premiere also became Oxygen's highest Monday Season premiere among W18-34 and W18-49.

Monday's premiere averaged 554,000 A18-49, 436,000 W18-49, 216,000 W18-34, 273,000 A18-34 and 816,000 total viewers. Compared to the season four premiere in May 2009, the "Tori & Dean: Home Sweet Hollywood" season five premiere was up +3% among A18-49, +3% among W18-49, +6% among W18-34, +10% among A18-34 and up +7% among total viewers.

The night also marked the kick off to the amped up real time water cooler experience, www.OxygenLive, with an all-new three-screen experience. During the premiere, Tori Spelling and Dean McDermott chatted and tweeted as well as joined fans via live video for the first time -- before the show, during breaks and after the show to talk about the episode. Compared to the OxygenLive launch with "Bad Girls Club" in December 2009, last night's OxygenLive's unique visitors were up +33%.

Versus the season four premiere day, mobile users turned out in force on Monday with a 21% increase in page views on the "Tori & Dean" showsite on wap.oxygen.com, Oxygen's mobile site. Additionally, the Oxygen wap site recorded its best "Tori & Dean: Home Sweet Hollywood" premiere day ever with a +158% increase compared to season four premiere day.

"Tori & Dean: Home Sweet Hollywood" returned to Oxygen for season five on an all-new night of original programming, Mondays at 10 p.m. ET/PT. This season Tori and Dean take a fun-filled road trip across America, giving an even closer look into the Spelling-McDermott family, including precious moments with Liam and Stella. The cross-country trip sets the season up for an intimate portrayal of the up's and down's of Tori and Dean's relationship, and how it ultimately affects their family.

Source: Nielsen Explorer, LS data.

Source: Omniture SiteCatalyst, Oxygen.com and Oxygen Mobile S5 (4/5/10) vs. S4 (5/26/09)

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)




most recent ratings | view all posts
[12/19/24 - 12:00 PM]
Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch
The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.
[12/18/24 - 01:30 PM]
"Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households
New episodes are available to stream every Sunday exclusively on Paramount+.
[12/18/24 - 10:21 AM]
"Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April
In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.
[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
[12/17/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week
Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
[12/17/24 - 05:16 AM]
"Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers
Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.
[12/16/24 - 02:45 PM]
"Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season
The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.
[12/12/24 - 10:00 AM]
"Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing
Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.
[12/12/24 - 09:02 AM]
"Tamron Hall" Hits Season Ratings High Growing by 17%
During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.
[12/11/24 - 12:01 PM]
"Dancing with the Stars" Season 33 Earns Largest Total Viewer Finale Audience in Five Years - Largest Adults 18-49 Audience in Seven Years
The finale represented the show's highest delivery in multiplatform viewing for any "Dancing with the Stars" telecast in both Total Viewers and Adults 18-49 in three years.
[12/10/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 8: "Black Doves" Soars; "Our Little Secret" Is Most-Watched Title This Week
"Senna," the limited series based on the life and career of the titular Formula 1 icon, raced to No. 1 (5.8 million views) on the Non-English TV list, with "The Madness" rising to No. 1 in English TV, making the top 10 in 90 countries, with 13.3 million views.
[12/10/24 - 10:56 AM]
Formula 1 Telecasts on ESPN Platforms Reach Nearly 30 Million Fans in 2024
Just over 1 million viewers watched the telecast of Sunday's season-ending Abu Dhabi Grand Prix on ESPN.
[12/09/24 - 09:44 AM]
Tubi Original Movie "Sidelined: The QB & Me" Scores No. 1 Spot on Tubi in the US & Canada
In its first seven days, the movie was viewed by 17.9% of total viewers in the US and 19.9% of total viewers in Canada.

[12/05/24 - 05:53 PM]
Hallmark Channel's "Holiday Touchdown: A Chiefs Love Story" Wins Most-Watched Cable Movie of the Year!
The Merry Thanksgiving Weekend premieres were the #1 most-watched entertainment cable programs on Thursday, Friday, and Saturday, as the programming stunt reached 8.4 million unduplicated total viewers.