or


[04/12/10 - 03:21 PM]
The CW Garners Largest Playback Percentage in Live+7
The CW further spins the numbers for the week of March 22-28.
[via press release from The CW]

THE CW GARNERS LARGEST PLAYBACK PERCENTAGE IN LIVE+7

90210 More Than Doubles Its Live Viewing Audience with DVRs in Key Demos

VAMPIRE DIARIES and TOP MODEL Each Add Over 1 Million Viewers with All DVR Playback Factored In

April 12, 2009 (Burbank, CA) - The CW Network continues to lead all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing. The CW's biggest increases came in its young target demos of women 18-34 (40%, 1.88rtg v. 1.13rtg) and adults 18-34 (39%, 1.35rtg v. 0.83rtg), followed by women 18-49 (38%, 1.54rtg v. 0.96rtg) and adults 18-49 (36%, 1.15rtg v. 0.74rtg).

90210 saw its ratings more than double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among all key demos. With largest percentage gains of any show on television, 90210's ratings improved 137% in women 18-34 (1.99rtg v. 0.84rtg), 127% in women 18-49 (1.5rtg v. 0.66rtg), 138% in adults 18-34 (1.38rtg v. 0.58rtg) and 118% in adults 18-49 (1.07rtg v. 0.49rtg).

Freshman smash THE VAMPIRE DIARIES only gets bigger once all DVR playback is included, gaining 90% in women 18-34 (3.15rtg v. 1.66rtg), 79% in adults 18-34 (2.35rtg v. 1.31rtg) and 77% in women 18-49 (2.58tg v. 1.46rtg). SUPERNATURAL improved 49% in women 18-34 (1.59rtg v. 1.07rtg), 56% in adults 18-34 (1.58rtg v. 1.01rtg) and 46% in women 18-49 (1.59rtg v. 1.09rtg).

Monday hit GOSSIP GIRL continues to reap the benefits of the DVR culture while freshman LIFE UNEXPECTED also draws considerable gains from Live+7. GOSSIP GIRL improved 66% in women 18-34 (2.9rtg v. 1.75rtg), 60% in adults 18-34 (1.94rtg v. 1.21rtg) and 69% in women 18-49 (1.96rtg v. 1.16rtg); while LIFE UNEXPECTED gained 64% in women 18-34 (1.8rtg v. 1.1rtg), 48% in adults 18-34 (1.35rtg v. 0.91rtg) and 54% in women 18-49 (1.39rtg v. 0.9rtg).

TOP MODEL's ratings improved by 64% in women 18-34 (2.96rtg v. 1.8rtg), 58% in adults 18-34 (1.83rtg v. 1.16rtg) and 63% in women 18-49 (2.57rtg v. 1.58rtg) in Live+7 v. live-only comparisions.

THE VAMPIRE DIARIES and TOP MODEL also add well over a million more viewers once all DVR playback was factored in, with VAMPIRE DIARIES adding 1.6million more viewers (4.28mil v. 2.68mil) and TOP MODEL improved by over 1 million viewers from DVR playback (3.61mil v. 2.58mil).





  [april 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· LIFE UNEXPECTED (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)




most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.
[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.
[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.
[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.
[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).
[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.
[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.
[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.
[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).