or


[06/08/10 - 03:08 PM]
Oxygen's "Dance Your Ass Off" Kicks - Off Season Two with Double Digit Growth Among All Demos
Oxygen spins the numbers for Monday, June 7.
[via press release from Oxygen]

OXYGEN'S "DANCE YOUR ASS OFF" KICKS - OFF SEASON TWO WITH DOUBLE DIGIT GROWTH AMONG ALL DEMOS

www.Oxygen.com Experiences Double and Triple Digit Increases for Premiere

New York, NY - June 8, 2010 -- Last night's "Dance Your Ass Off" season two premiere, hosted by Mel B (Spice Girls), kicked-off to a sensational start as the casting episode generated double digit increases vs. last year's casting episode across all key demographics, according to Nielsen Media Research. Additionally the show site on www.Oxygen.com was up triple digits in unique visitors and double digits in page views compared with last year's record setting launch.

Compared to the first season casting episode, "Dance Your Ass Off" season two casting episode, which unveiled the new contestants, was up double digits among A18-49 (up +59%), W18-49 (up +57%), W18-34 (up +15%), A18-34 (up +12%), and total viewers (up +35%). On the digital front, the "Dance Your Ass Off" show site on Oxygen.com was up +149% in unique visitors, a triple digit increase compared with last year's casting episode, and up +71% in page views.

Last night's premiere casting episode gave viewers a glimpse into the emotional and fun-filled casting process. Judge Lisa Lisa Ann Walter made stops across the country in Los Angeles, Dallas, Chicago and New York searching for 25 hopefuls that were ready to dance their asses off at a final audition in Los Angeles. "Dance Your Ass Off" will settle into its regular timeslot with the second episode premiere on Monday, June 14 at 10pm ET/PT.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [june 2010]  
S
M
T
W
T
F
S
  


· DANCE YOUR ASS OFF (OXYGEN)




most recent ratings | view all posts
[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).
[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.
[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.
[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.
[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.
[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).
[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.
[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.
[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).
[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.
[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.
[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.