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[06/08/10 - 11:32 AM]
TLC Summer Burns Up the Ratings
TLC spins the numbers for the week of May 31-June 6.
[via press release from TLC]

TLC SUMMER BURNS UP THE RATINGS

Premieres Attract 1.2M Plus Total Viewers Led by Kate Plus 8 (3.4M)

TLC's summer of premieres, dubbed TLC Summer, kicked off on May 27, with a dynamic line-up of new and returning series, each garnering 1.2M total viewers or more.

Kate Plus 8: 6th Birthday Surprise drew 3.4M P2+, followed by Kate Plus 8: Inside Kate's World (3M), Cake Boss (2.4M), The Little Couple (1.5M), Mall Cops: Mall of America (1.5M), Police Women of Memphis (1.3M) and Toddlers & Tiaras (1.2M).

Premieres airing from 5/27-6/6 have posted double-digit delivery gains vs. the respective time slot premiere average in all key demos.

The return of Kate on Sunday resonated with viewers. Kate Plus 8: 6th Birthday Surprise (9 p.m.) delivered 3.4M P2+, posting triple-digit gains vs. TLC's 2Q10 to-date time period average in all demos, and ranked #1 among all ad-supported cable (excluding award shows) in P/W 18-49 and 18-34. Kate Plus 8: Inside Kate's Worlds (10 p.m.) garnered 3M P2+, also posting triple-digit gains vs. TLC's 2Q10 to-date time period average in all key demos. Both premieres posted double-digit delivery gains vs. the Nov 09 Jon & Kate Plus 8 premieres.

In addition, Kate Plus 8 specials catapulted TLC to rank #4 among broadcast and ad supported cable in W18-34, beating NBC, CBS and CW.





  [june 2010]  
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M
T
W
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F
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· CAKE BOSS (DFC)
· JON & KATE PLUS 8 (TLC)
· KATE PLUS 8 (TLC)
· LITTLE COUPLE, THE (TLC)
· MALL COPS: MALL OF AMERICA (TLC)
· POLICE WOMEN (OWN)
· TODDLERS & TIARAS (TLC)




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