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Ratings Highlights for Tuesday, July 6, 2010
Final National Ratings
"Pretty Little Liars" Continues Its Summer Hot Streak
In its Fifth Week, "Pretty Little Liars" Hits Series Highs
in Adults 18-34 and Viewers 12-34
"Pretty Little Liars" Posts Solid Double-Digit Percent Gains Week to Week, Including by 24% in Total Viewers, by 38% in Adults 18-34,
by 41% in Adults 18-49 and by 27% in Viewers 12-34
Impressively, This Week Represents the 5th Straight Week
"Pretty Little Liars" is Tuesday's No. 1 TV Show in Females Teens
and the 3rd Consecutive Week in Females 12-34
Claims Cable's Top Scripted Show in Key Women Demos
"Pretty Little Liars" is Easily Cable's No. 1 Show at 8 O'clock
in All Targets, Topping Runners-Up by Double to Triple-Digit Percentages
ABC Family is the Night's No. 1 Cable Network in
Prime in Core 12-34 Demos and Female Teens
Five Weeks in, "Pretty Little Liars" is the No. 1 Program on TV
in Female Teens and the No. 1 Cable Program in Teens
"Pretty Little Liars" (8:00-9:00 p.m.)
ABC Family's breakout hit of the summer, "Pretty Little Liars," delivered series highs in Adults 18-34 (961,000) and Viewers 12-34 (1.9 million), and garnered its 2nd best numbers to date in all other key targets, including Total Viewers (2.6 million), Women 18-34 (743,000), Adults 18-49 (1.3 million), Women 18-49 (993,000), Females 12-34 (1.5 million) and Teens (896,000).
· Week to week, "Pretty Little Liars" climbed by substantial double-digit percentages across the board, improving by 24% in Total Viewers (2.6 million vs. 2.1 million), by 38% in Adults 18-34 (961,000 vs. 696,000), by 41% in Adults 18-49 (1.3 million vs. 921,000) and by 27% in Viewers 12-34 (1.9 vs. 1.5 million).
· This week marked the 5th consecutive week "Pretty Little Liars" has been the day's No. 1 TV program in Female Teens, and the 3rd straight week for Females 12-34.
· Furthermore, "Pretty Little Liars" claimed the night's No. 1 scripted cable telecast in Women 18-49 and, for the 3rd straight week, in Women 18-34.
· "Pretty Little Liars" was easily the top cable program in Tuesday's 8 o'clock hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, besting runners-up USA by 40% in Adults 18-49 (1.3 million vs. 928,000) and TBS by 102% in Adults 18-34 (961,000 vs. 475,000).
· Powered by "Pretty Little Liars," ABC Family ranked as the night's No. 1 cable network in Prime in Viewers 12-34 (938,000), Females 12-34 (712,000) and Female Teens (353,000).
· Season 1 to date, "Pretty Little Liars" is already the No. 1 program across all of TV in Female Teens (786,000) and cable's No. 1 program in Teens (863,000).
ABC Family's "Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television.
Source: Nielsen Media Research (National Ratings, 7/6/10, Live + SD. Season 1 to date=6/8/10-7/6/10).
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