or


[08/31/10 - 12:27 PM]
ABC Family Sizzling Summer 2010
ABC Family spins the numbers for the summer to date.

[via press release from ABC Family]

Ratings Highlights for Summer 2010 Final National Ratings

ABC Family Sizzling Summer 2010

Summer 2010 Becomes ABC Family's Most-Watched Summer in Prime; Grows Delivery for the 7th Straight Summer in Females 12-34, 5th Straight in Women 18-34, and 4th Straight in Total Viewers, Adults 18-34 and Adults 18-49

ABC Family is Basic Cable's No. 3 Network in Prime in Women 18-34 and Women 18-49, the Network's Best Competitive Summer Finish Ever

"The Secret Life of the American Teenager" and "Pretty Little Liars" Are Cable's Top 2 Scripted Series in Women 18-34

"Pretty Little Liars" and "The Secret Life of the American Teenager" Stand as Cable's Top 2 Scripted Series in Viewers 12-34 and Females 12-34

"Pretty Little Liars" is Cable's No. 1 New Original Series of Summer 2010, While "Melissa & Joey" Ranks Among the Top 5 New Scripted Cable Series in Key Demos

ABC Family - Summer 2010

Powered by newcomers "Pretty Little Liars" and "Melissa and Joey," returning fan favorites "The Secret Life of the American Teenager" and "Make It or Break It," and high performing theatricals like "Toy Story 2" and films from the "Harry Potter" franchise, ABC Family delivered its largest summer audience on record in Prime in Total Viewers (1.4 million), Adults 18-34 (394,000), Adults 18-49 (673,000) and Viewers 12-34 (658,000) -- and with all three key female targets -- posting solid gains over a year ago across key categories. In fact, this marked the 4th consecutive summer the network grew its audience in Total Viewers, Adults 18-34 and Adults 18-49, the 5th consecutive in Women 18-34 (279,000) and the 7th in a row in Females 12-34 (483,000).

ABC Family ranked as cable's No. 3 network in Prime in Women 18-34 and Women 18-49, the network's highest competitive summer finish on record. Among Females 12-34, the network stood as ad-supported cable's No. 1 network in Prime for the 2nd consecutive summer, surpassing MTV by 15% (483,000 vs. 421,000).

Year to year, ABC Family registered robust increases across key demos in Prime, including by 18% in Adults 18-34 (394,000 vs. 335,000), by 9% in Adults 18-49 (673,000 vs. 616,000) and by 12% in Viewers 12-34 (658,000 vs. 584,000).

In Total Day, posting best-ever Summer deliveries, ABC Family grew its audience for the 11th consecutive summer in Adults 18-34 (204,000) and Women 18-34 (142,000), and for the 9th straight summer in Adults 18-49 (335,000) and Women 18-49 (225,000).

Program Highlights

· "The Secret Life of the American Teenager" ranked as Summer's No. 1 scripted cable series in Women 18-34 (1.0 million/3.1 rating), and No. 2 among Viewers 12-34 (2.2 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), behind only "Pretty Little Liars."

· Newcomer "Pretty Little Liars" was Summer's No. 1 scripted cable series in Viewers 12-34 (2.2 million/2.4 rating) and Females 12-34 (1.9 million/4.2 rating), and cable's No. 2 scripted show across among Women 18-34 (960,000/2.8 rating), behind only "The Secret Life of the American Teenager."

· Impressively, "Pretty Little Liars" stood as Summer's No. 1 new scripted cable series in Women 18-34, Viewers 12-34 and Females 12-34

· Launching mid-summer to record ratings for the channel, "Melissa & Joey" ranked among cable's Top 5 new scripted cable series in Adults 18-34 (No. 3 - 708,000), Women 18-34 (No. 4 - 497,000), Viewers 12-34 (No. 4 - 988,000) and Females 12-34 (No. 4 - 747,000).

Source: Nielsen Media Research (National Ratings, Summer 10: 5/31/10-8/29/10, Most Current: Live + SD, blended with Live + 7, when available.





  [august 2010]  
S
M
T
W
T
F
S


· MAKE IT OR BREAK IT (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.