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[04/12/11 - 08:59 AM]
Second-Most Viewers in 10 Years Watch CBS Sports' Masters(R) as Estimated 42.3 Million View All-or-Part of Weekend Coverage
CBS spins the numbers for Saturday, April 9 and Sunday, April 10.
[via press release from CBS]

SECOND-MOST VIEWERS IN 10 YEARS WATCH CBS SPORTS' MASTERS(R) AS ESTIMATED 42.3 MILLION VIEW ALL-OR-PART OF WEEKEND COVERAGE

An estimated 42.3 million viewers (Persons 2+) watched CBS Sports' third- and final-round coverage of the 2011 Masters on Saturday, April 9 and Sunday, April 10, making it the second largest number of viewers to watch all-or-part of the Network's weekend coverage of the Masters in 10 years.

Sunday's final round was watched in all-or-part by 35.8 million viewers (Persons 2+) and Saturday's third round was watched in all-or-part by 21.2 million (Persons 2+). Both Saturday and Sunday was watched in all-or-part by the third largest number of viewers in 10 years.

Sunday's final round coverage earned an average preliminary national household rating/share of 9.5/20, third to last year's 10.7/24 and 2005's 9.8/22 as the highest-rated Masters final round in 10 years.

Saturday's third-round coverage earned an average preliminary national household rating/share of 6.5/15, second to last year's 6.7/17 as the second highest-rated Masters third round in 10 years.





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