or


[07/26/11 - 02:47 PM]
ABC Family's "Switched at Birth" Hits Series Highs; "Secret Life" Hits Season 4 Highs
ABC Family spins the numbers for Monday, July 25.

[via press release from ABC Family]

Ratings Highlights for Monday, July 25, 2011 Final National Ratings

"The Secret Life of the American Teenager" Surges Week to Week

~Delivers its 2nd-Best Ratings of Season 4 in Viewers 12-34 and Key Females

~Ties "Switched at Birth" as Monday's No. 1 Scripted TV Telecast in Target Women

~Stands as TV's No. 1 Telecast/Scripted Telecast at 8PM in Core 18-34 and 12-34 Demos

"Switched at Birth" Hits Series Highs in Viewers 12-34 and Teen Demos

~Ties Series Highs in Adults 18-49 and Females 12-34 and is its No. 2 Telecast Ever Viewers

~Is Monday's No. 1 TV Telecast Among Females 12-34

~Ties "Secret Life" as Monday's No. 1 Scripted TV Telecast in Target Women

~Grows its Audience for the Third Consecutive Week

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's "The Secret Life of the American Teenager" delivered its 2nd-best numbers of its fourth season in Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.4 million/3.1 rating), and tied its airing on 6/27/11 as the series' No. 2 telecast this season in Adults 18-34 (1.6 rating), Women 18-34 (2.5 rating), Adults 18-49 (1.2 rating) and Women 18-49 (1.9 rating).

· Against all Monday telecasts, "Secret Life" tied "Switched at Birth" as the No. 1 scripted TV telecast in Women 18-34 and Women 18-49, and was TV's No. 2 telecast in Females 12-34 and Female Teens, behind "Switched at Birth."

· At 8 o'clock, "Secret Life" qualified as TV's No. 1 telecast in Viewers 12-34, Females 12-34, Teens and Females Teens, cable's No. 1 telecast in Adults 18-34 and Women 18-34 and cable's No. 1 scripted telecast in Total Viewers.

"Switched at Birth" (9:00-10:00 p.m.)

Growing its audience for the third consecutive week, ABC Family's breakout hit original series "Switched at Birth" hit series highs in Viewers 12-34 (1.9 million/2.0 rating), Teens 12-17 (762,000/3.1 rating) and Female Teens (659,000/5.5 rating), and tied as the show's No. 1 telecast ever in Adults 18-49 (1.7 million/1.3 rating - tied series premiere, 6/6/11) and Females 12-34 (1.5 million/3.3 rating - tied 6/13/11). In Total Viewers, "Switched at Birth" delivered its 2nd-largest audience ever, falling just shy of its series launch on 6/6/11 (3.1 million vs. 3.3 million).

· "Switched at Birth" stood as TV's No. 1 telecast in Females 12-34 and Female Teens, and tied "The Secret Life of the American Teenager" as TV's No. 1 scripted telecast in Women 18-34 (2.5 rating) and Women 18-49 (1.9 rating).

· At 9 o'clock, "Switched at Birth" was TV's No. 1 telecast in Viewers 12-34, Females 12-34, Teens and Females Teens, and was TV's No. 1 scripted TV telecast in the hour in Adults 18-49, Women 18-49, Adults 18-34 and Women 18-34.

Source: Nielsen Media Research (National Ratings, 7/25/11, Live + SD).





  [july 2011]  
S
M
T
W
T
F
S
     


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.