or


[08/23/11 - 10:44 AM]
truTV Getting Younger as Network Scores Best Summer Ever with Adults and Men 18-34
truTV spins the numbers for the summer to date.

[via press release from truTV]

truTV Getting Younger as Network Scores Best Summer Ever with Adults and Men 18-34

Hardcore Pawn, Operation Repo, South Beach Tow and Storage Hunters Drive truTV's Success, Which Continued Last Night with the Return of Lizard Lick Towing and Premiere of Bear Swamp Recovery

Boasting a lineup that includes ongoing successes like Hardcore Pawn and Operation Repo, plus new hits like South Beach Tow and Storage Hunters, truTV is on track to score its best summer ever with young adults and young men. The network has also shaved two years off its primetime median age (44) compared to last summer. truTV continued its outstanding summer last night with the return of truTV's first-season hit Lizard Lick Towing, which drew 2.2 million viewers to score its biggest audience yet, and the launch of the new series Bear Swamp Recovery, which debuted with 1.6 million viewers.

"truTV has hit on a highly successful formula of original programming that keeps drawing more and more of our targeted male and young adult viewers," said Marc Juris, executive vice president and general manager of truTV. "With a fall and winter lineup that includes new series like Hulk Hogan's Micro Championship Wrestling and Impractical Jokers, as well as the arrival of Wipeout, our biggest series acquisition, we look forward to keeping our momentum going strong throughout the rest of the year and beyond."

truTV's fall and winter lineup includes the debut of two new series: Hulk Hogan's Micro Championship Wrestling, which will take viewers behind the scenes of a new professional wrestling league, and Impractical Jokers, a hidden-camera prank series set to arrive in December. On Sept. 2, truTV adds its biggest series acquisition, the popular competition show Wipeout. Seven of truTV's original series are also set to return, including the hits Hardcore Pawn, Full Throttle Saloon and Black Gold.

truTV Summer 2011 ratings highlights:

Proving the power of its original series with the younger set, truTV is on pace to score its most-watched summer ever in primetime delivery of adults 18-34 (237,000) and men 18-34 (124,000). truTV garnered especially strong growth among adults 18-34, which were up 7% over last summer.

truTV continues to get younger, with a primetime median age (44) that's two years younger than last summer.

Hardcore Pawn continues to reign as truTV's biggest hit, averaging 2.2 million viewers this summer. The show consistently ranks among cable's Top 5 programs for its Tuesday 9 p.m. timeslot among viewers, as well as among adults 18-34 (559,000); adults 18-49 (1.1 million); men 18-34 (317,000); and men 18-49 (681,000). The show is delivering triple-digit timeslot growth across the board compared to the time period last year.

The long-running hit Operation Repo continues to deliver the goods, with the show snagging 1.8 million viewers and ranking among basic cable's Top 5 programs in the Wednesday 9 p.m. timeslot with adults 18-34 (433,000); adults 18-49 (899,000); and men 18-49 (507,000). Like Hardcore Pawn, Operation Repo is clocking tremendous timeslot growth, including a 97% boost among adults 18-34.

truTV has drawn big numbers for its new hit series South Beach Tow, the network's first in collaboration with Jennifer Lopez's Nuyorican Productions and Bodega Pictures. South Beach Tow has averaged 1.6 million viewers, with a solid 829,000 adults 18-49 and 489,000 men 18-49. The series is also delivering strong time-period growth for the network.

truTV really packed in the viewers with its new hit Storage Hunters, the network's first project with T Group Productions, Inc. Since premiering June 21, the show has averaged an outstanding 1.7 million viewers in its first season, with double-digit growth for the Tuesday 10 p.m. timeslot.

truTV's weekly fix of World's Dumbest� continued to be a smart choice in summer, as the show averaged 1.4 million viewers and ranked among cable's Top 5 programs in the Thursday 9 p.m. hour with adults 18-49 (800,000) and men 18-49 (470,000). The show is enjoying double-digit demo increases over last summer and boasts a median age of only 39.

truTV's first-season hit Lizard Lick Towing, a spinoff of the network's popular All Worked Up, returned last night with an outstanding 2.2 million viewers; 1.2 million adults 18-49; and 740,000 men 18-49, the show's best deliveries to date. Lizard Lick Towing outperformed its Feb. 21 series premiere by a remarkable 32% among total viewers, 28% among adults 18-49 and 43% among men 18-49.

Lizard Lick Towing was followed by the launch of truTV's newest series, Bear Swamp Recovery, about a larger-than-life, family-owned repo business. Bear Swamp Recovery debuted with a strong 1.6 million viewers; 851,000 adults 18-49; and 520,000 men 18-49.

On the digital front, truTV.com has grown its monthly average of unique users by a strong 35% over the same time last year, while the site's 3.4 million individual visits have grown by a whopping 57%. The site is averaging 25 million page views per month.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Hardcore Pawn, All Worked Up, Lizard Lick Towing, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and World's Dumbest� The acquired series Wipeout joins the lineup in September. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [august 2011]  
S
M
T
W
T
F
S
 


· BEAR SWAMP RECOVERY (TRUTV)
· HARDCORE PAWN (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· SOUTH BEACH TOW (TRUTV)
· STORAGE HUNTERS (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/06/24 - 11:34 AM]
For the First Time in 16 Years, ABC News Is #1 Broadcast Network Across All Key Demos in Total Viewers, Adults 25-54, Adults 18-49 on Election Night
ABC News' "Election Night 2024: Your Voice/Your Voice" ranked No. 1 among the broadcast networks in all key target demos - Total Viewers (5.665 million) and Adults 25-54 (2.156 million) and Adults 18-49 (1.819 million).

[11/05/24 - 12:02 PM]
Netflix Top 10 Week of Oct. 28: "Don't Move" Claims #1 for a Second Week; "Beauty in Black" Rises to #1
Season 3 of "The Lincoln Lawyer" made its case at #5 (5M views), rom-com "Nobody Wants This" found its perfect moment at #7 (2.4M views) (and now you can too), and Season 4, Part 1 of "Outer Banks" cruised in at #8 (2.4M views).

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.