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[11/01/11 - 09:11 AM]
CBS in Growth Mode - Network is Up Versus the Same Week Last Year and Season-to-Date in Viewers and Demos
CBS spins the numbers for the week of October 24-30.
[via press release from CBS]

EARLY EDITION

CBS IN GROWTH MODE

Network is Up Versus the Same Week Last Year and Season-to-Date in Viewers and Demos

Growth Fueled by 13 of the Season's Top 15 Scripted Series Including Top Eight Dramas and Four of Top Five Comedies

In a week that included three World Series games and CBS rebroadcasts on Wednesday and Friday, CBS posted growth over the same week last year and is now up season-to-date, according to Nielsen live plus same day ratings and most current ratings through Oct.30.

Compared to the same week last year, CBS is up +8% in adults 18-49 (2.8/08 from 2.6/07), +6% in adults 25-54 (3.7/09 from 3.5/09) and up slightly in viewers (11.03m from 10.99m).

Through six weeks of the season, CBS is up +3% in adults 18-49 (3.4/09 from 3.3/ 09), +2% in adults 25-54 (4.4/11 from 4.3/11) and up slightly in viewers (12.74m from 12.69m) versus the comparable weeks last year.

CBS's growth is fueled by a deep lineup of successful scripted series featuring 13 of the top 15 scripted series on television. This includes the top eight dramas - NCIS, NCIS: LOS ANGELES, THE MENTALIST, CRIMINAL MINDS, PERSON OF INTEREST, UNFORGETTABLE, BLUE BLOODS and HAWAII FIVE-0.

CBS also has four of the top five comedies in viewers - TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS and MIKE & MOLLY and five of the top seven in adults 18-49 - TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS, HOW I MET YOUR MOTHER and MIKE & MOLLY.

Note: More detailed information to come including full show highlights and charts.

CBS IN GROWTH MODE

Network is Up Versus the Same Week Last Year and Season-to-Date in Viewers and Demos

Growth Fueled by 13 of the Season's Top 15 Scripted Series Including Top Eight Dramas and Four of Top Five Comedies

In a week that included three World Series games and CBS rebroadcasts on Wednesday and Friday, CBS posted growth over the same week last year and is now up season-to-date, according to Nielsen live plus same day ratings and most current ratings through Oct. 30.

Compared to the same week last year, CBS is up +8% in adults 18-49 (2.8/08 from 2.6/07), +6% in adults 25-54 (3.7/09 from 3.5/09) and up slightly in viewers (11.03m from 10.99m).

Through six weeks of the season, CBS is up +3% in adults 18-49 (3.4/09 from. 3.3/ 09), +2% in adults 25-54 (4.4/11 from. 4.3/11) and up slightly in viewers (12.74m from 12.69m) versus the comparable weeks last year.

CBS's growth is fueled by a deep lineup of successful scripted series featuring 13 of the top 15 scripted series on television. This includes the top eight dramas - NCIS, NCIS: LOS ANGELES, THE MENTALIST, CRIMINAL MINDS, PERSON OF INTEREST, UNFORGETTABLE, BLUE BLOODS and HAWAII FIVE-0.

CBS also has four of the top five comedies in viewers - TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS and MIKE & MOLLY and five of the top seven in adults 18-49 - TWO AND A HALF MEN, THE BIG BANG THEORY, 2 BROKE GIRLS, HOW I MET YOUR MOTHER and MIKE & MOLLY.

For the week in viewers: CBS (11.03m), FOX (12.58m), ABC (8.87m) and NBC (6.52m). Season-to-date: CBS (12.74m) is ahead of FOX (10.28m), ABC (9.70m) and NBC (7.24m).

For the week in households: CBS (6.9/11), FOX (7.5/12), ABC (5.7/09) and NBC (4.1/07). Season-to-date: CBS (8.0/13) is ahead of ABC (6.3/10), FOX (6.1/10) and NBC (4.6/07).

For the week in key demographics, CBS was second in adults 25-54 (3.7/09) and adults 18-49 (2.8/08). Compared to the same week last year, CBS was up +6% in adults 25-54 and +8% in adults 18-49. Season to-date, CBS is first in adults 25-54 (4.4/11) and a strong second in adults 18-49 (3.4/09). Season-to-date, CBS is up +2% in adults 25-54 and +3% in adults 18-49.

CBS Weekly Highlights: ?

HOW I MET YOUR MOTHER (5.9/09, 9.79m) was first in adults 25-54 (4.8/12), adults 18-49 (4.3/12), adults 18-34 (4.0/12). Compared to last week, HOW I MET YOUR MOTHER was up +2% in both adults 25-54 (from 4.7/12) and adults 18-49 (from 4.2/12) and +3% in adults 18-34 (from 3.9/12). ?

2 BROKE GIRLS (6.6/10, 11.19m) was first in adults 25-54 (5.4/12), adults 18-49 (4.5/11), adults 18-34 (3.6/10). 2 BROKE GIRLS built on its HOW I MET YOUR MOTHER lead-in by +12% in households, +13% in adults 25-54, +5% in adults 18-49 and added +1.40m viewers (+14%). Compared to last week, 2 BROKE GIRLS was up +2% in both adults 25-54 (from 5.3/12) and adults 18-49 (from 4.4/11) and +3% in adults 18-34 (from 3.5/10). ?

TWO AND A HALF MEN as first in adults 25-54 (6.8/15), adults 18-49 (5.5/13), adults 18-34 (4.0/11), second in both households (9.1/13) and viewers (15.29m). Compared to last week, TWO AND A HALF MEN was up +1% in adults 25-54 (from 6.7/14), +4% in adults 18-49 (from 5.3/13), even in households and added +150,000 viewers (from 15.14m, +1%). TWO AND A HALF MEN was the night's #1 program in adults 25-54 and adults 18-49. ?

MIKE & MOLLY (7.4/11, 12.16m) was first in adults 25-54 (5.4/12) and adults 18-49 (4.2/10). Compared to last week, MIKE & MOLLY was up +6% in both households (from 7.0/10) and adults 25-54 (from 5.1/11), +8% in adults 18-49 (from 3.9/09) and added +650,000 viewers (from 11.51m, +6%). ?

HAWAII FIVE-0 (6.7/11, 10.70m) was second in adults 25-54 (4.0/09), adults 18-49 (3.1/08) - both behind FOX's baseball. Compared to last week, HAWAII FIVE-0 was even in both adults 25-54 and adults 18-49. ?

NCIS was first in households (11.9/18), viewers (19.43m), adults 25-54 (5.6/14) and adults 18-49 (4.1/12) for the sixth consecutive week. Compared to last week, NCIS was up +4% in adults 25-54 (from 5.4/13), +5% in adults 18-49 (from 3.9/11), even in households and added +20,000 viewers (from 19.41m). NCIS was the night's #1 program in households, viewers and adults 25-54. ?

NCIS: LOS ANGELES was first in households (9.8/15), viewers (15.89m), second in both adults 25-54 (4.9/11) and adults 18-49 (3.7/10). NCIS: LOS ANGELES posted its best household delivery and largest audience since Sept. 27, 2011, best adults 25-54 performance since Sept. 20, 2011 (season premiere) and best adults 18-49 delivery since Feb. 22, 2011. ?

UNFORGETTABLE was first in households (7.1/12), viewers (11.25m), adults 25-54 (3.5/08) and adults 18-49 (2.5/07) against scripted programming from 10:00-11:00 PM. Note: FOX's "The X Factor" aired from 10:00-10:30 PM and was first in households, viewers, adults 25-54 and adults 18-49. ?

THE BIG BANG THEORY was first in households (8.9/14), viewers (14.54m), adults 25-54 (6.0/16) and adults 18-49 (4.6/13).

-- CBS's late-running football from 7:00-7:30 PM posted an 18.1/31 with 31.10m viewers, 12.2/31 in adults 25-54 and 10.8/31 in adults 18-49. ?

60 MINUTES (7:30-8:30 PM) was second in households (11.7/18), viewers (18.56m), adults 25-54 (5.6/13) and second in adults 18-49 (4.1/10). 60 MINUTES posted its best deliveries in households since Nov. 16, 2008, in both adults 25-54 and adults 18-49 since Dec. 14, 2008 and largest audience since Dec. 19, 2010. ?

THE GOOD WIFE (9:30-10:30 PM) was second in households (7.0/11), viewers (10.60m), tied for second in adults 25-54 (3.0/06, with ABC). Compared to last week, THE GOOD WIFE was up +9% in households (from 6.4/10), +3% in adults 25-54 (from 2.9/06), even in adults 18-49 (2.0/05) and added +830,000 viewers (from 9.77m, +9%). ?

CSI: MIAMI (10:30-11:30 PM) was posted a 6.4/11 with 9.97m viewers, 3.0/08 in adults 25-54 and 2.2/06 in adults 18-49. From 10:30-11:00 PM, CSI: MIAMI was second in these measures. Compared to last week, CSI: MIAMI was up +3% in adults 25-54 (from 2.9/06), +5% in adults 18-49 (from 2.1/05) and added +200,000 viewers (from 9.77m, +2%).

CBS top programs of the week: #4 NCIS (an average of 19.43m viewers), #5 60 MINUTES (18.56m), #8 NCIS: LOS ANGELES (15.89m), #9 TWO AND A HALF MEN (15.29m), #10 THE BIG BANG THEORY (14.54m), #13 THE MENTALIST (12.42m), #14 MIKE & MOLLY (12.16m), #17 SURVIVOR: SOUTH PACIFIC (11.79m), #19 PERSON OF INTEREST (11.62m), #21 CRIMINAL MINDS (R) (11.26m), #22 UNFORGETTABLE (11.25m), #23 2 BROKE GIRLS (11.19m), #24 THE AMAZING RACE 19 (11.01m), #26 HAWAII FIVE-0 (10.70m), #27 RULES OF ENGAGEMENT (P) (10.62m), #28 THE GOOD WIFE (10.60m) and #30 CSI: MIAMI (9.97m).

Prime averages are based on the following hours of rated broadcasts in Week #6:

CBS - 22 hours

NBC - 21.5 hours

ABC - 22 hours

FOX - 18.5 hours





  [november 2011]  
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· 2 BROKE GIRLS (CBS)
· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· HAWAII FIVE-0 (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PERSON OF INTEREST (CBS)
· TWO AND A HALF MEN (CBS)
· UNFORGETTABLE (A AND E)




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