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[01/18/12 - 02:06 PM] Oxygen Scores Double Digit Increases in Key Demos for Third "Glee" Marathon Oxygen spins the numbers for Saturday, January 14. |
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[via press release from Oxygen] |
OXYGEN SCORES DOUBLE DIGIT INCREASES IN KEY DEMOS FOR THIRD "GLEE" MARATHON
"Glee" Up 88% Among Women 18-34
NEW YORK - January 18, 2012 - Oxygen's Saturday afternoon "Glee" marathon stack (January 14th from 11am - 11:30 pm ET) scored double digit increases across all key demos for the network, according to Nielsen. Compared to the prior four week time period average, the "Glee" marathon increased an impressive +88% among W18-34 and +52% among W18-49. The marathon peaked at 4pm in the key W18-34 demo up +265% above the time period average.
The "Glee" marathon on Oxygen included fan favorite episodes from all three seasons of "Glee" including "Theatricality," "Britney/Brittany" and "The Substitute" (featuring guest star Gwyneth Paltrow). Episodes featuring "The Glee Project" season one winner Damian McGinty and runner-up Lindsay Pearce also aired and Pearce and McGinty (paired with guest Cameron Mitchell) each hosted a special OxygenLive, Oxygen's dual screen viewing experience, which launched during their respective episodes.
Source: Nielsen Media Research, LS
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 77 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
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[12/24/24 - 01:15 PM] ABC News' "Nightline" Ranks No. 1 in Key Adult Demos for the Week of Dec. 16 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" "Nightline" saw gains year to year in Adults 25-54 and Adults 18-49.
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[12/24/24 - 12:01 PM] Netflix Top 10 Week of Dec. 16: "Carry-On" Flies to First Again in Netflix's Top 10 This Week Season 6 of "Virgin River" starring Alexandra Breckenridge and Martin Henderson debuted on top of the English TV List with 8.1 million views.
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[12/23/24 - 02:36 PM] College Football Playoff Scores 10.6 Million Average Viewers Across ESPN Platforms and TNT Sports Tennessee/Ohio State and Indiana/Notre Dame on ESPN/ABC become two of top three most-watched games of the season.
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[12/23/24 - 01:22 PM] "Yellowstone" 5B Finale Continues Its Record-Breaking Run with 13.1M Total Viewers in L3 Marking the Biggest Episode in Series History Said run marked the most watched season in the series' history with 13.6M total viewers.
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[12/23/24 - 01:15 PM] For the 4th Consecutive Year, ABC News' "20/20" Is Friday's No. 1 Newsmagazine Across the Board "20/20" outdelivered "Dateline" in all key target demos for the 4th consecutive year - since 2021.
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[12/19/24 - 12:00 PM] Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.
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[12/18/24 - 01:30 PM] "Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households New episodes are available to stream every Sunday exclusively on Paramount+.
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[12/18/24 - 10:21 AM] "Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.
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[12/17/24 - 03:31 PM] ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers" "Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
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[12/17/24 - 12:00 PM] Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
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[12/17/24 - 11:12 AM] "Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
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[12/17/24 - 05:16 AM] "Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.
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[12/16/24 - 02:45 PM] "Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.
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[12/12/24 - 10:00 AM] "Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.
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[12/12/24 - 09:02 AM] "Tamron Hall" Hits Season Ratings High Growing by 17% During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.
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