or


[03/28/12 - 03:48 PM]
Oxygen's First Ever Back-to-Back Original Premieres Launch Big Debuts of Controversial "Brooklyn 11223" and New Competition Reality Series "Best Ink"
Oxygen spins the numbers for Monday, March 26 and Tuesday, March 27.
[via press release from Oxygen]

OXYGEN'S FIRST EVER BACK-TO-BACK ORIGINAL PREMIERES LAUNCH BIG DEBUTS OF CONTROVERSIAL "BROOKLYN 11223" AND NEW COMPETITION REALITY SERIES "BEST INK"

Drive Almost 3 Million Viewers to Network on Monday and Tuesday Nights

NEW YORK - MARCH 28, 2012 - Oxygen marks a week of powerful premieres for two of its original series "Brooklyn 11223" and "Best Ink" and a record-setting airing for the tenth episode of the current season of "Bad Girls Club," according to Nielsen. Each original enjoyed ratings growth, establishing Oxygen as a go-to destination for "Live Out Loud" programming targeted to the young, modern woman - "Generation O."

Monday night's original episode of "Bad Girls Club" earned a season high of 1.89 million total viewers becoming Oxygen's top performing Monday 10PM telecast in network history and propelled Oxygen in the 10 PM hour as the #1 cable network in W18-34, out-delivering ABC and CBS. Following "Bad Girls Club" on Monday at 11PM ET/PT, the series premiere of "Brooklyn 11223" drew 624,000 total viewers and established Oxygen as a top 5 cable network in the key demo of W18-34 in the 11PM hour. Combined with a second airing of the episode at 1AM ET/PT, "Brooklyn 11223" delivered cumulative viewership of almost one million total viewers (994,000). On Tuesday, the series premiere of "Best Ink" became Oxygen's best competition series premiere since 2010 with 469,000 total viewers and 817,000 total viewers combined with a re-airing of the episode at 11PM ET/PT. Compared to the prior four week time period average, "Best Ink" delivered impressive triple digit growth and was up +204% in A18-49, and +103% in total viewers.

For the first time ever, Oxygen launched the full premiere episode of "Brooklyn 11223" a week early on March 19 on various platforms including VOD, Oxygen.com and Hulu and made it available for free download-to-own on Apple iTunes, Amazon Video on Demand, Zune on Xbox, Sony PlayStation, Samsung MediaHub and VUDU. Through premiere day, the full episode on Oxygen.com and Hulu delivered nearly 91,000 streams. On Oxygen.com, "Bad Girls Club" ranked as the #1 show with respect to daily unique visitors for the premiere day of the tenth episode. Overall, premiere hour uniques to the "Bad Girls Club" OxygenLive event, hosted by twins Danielle and Gabrielle Victor, were up a staggering +257% versus the event for the tenth episode of last season's "Bad Girls Club." According to Trendrr.TV, "Bad Girls Club" ranked as the #1 most mentioned program among all cable and broadcast TV programs Monday with regard to social media mentions, outranking ABC's "Dancing With the Stars" and VH1's "Basketball Wives."

New episodes of "Bad Girls Club" air Monday nights on Oxygen at 10PM ET/PT, followed by "Brooklyn 11223" at 11PM ET/PT. "Best Ink" airs Tuesday nights at 10PM ET/PT.

Source: Nielsen Media Research LS.; Digital data from: Adobe SiteCatalyst (Omniture), Hulu Partner Portal, Trendrr.TV

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [march 2012]  
S
M
T
W
T
F
S
    


· BAD GIRLS CLUB, THE (OXYGEN)
· BEST INK (OXYGEN)
· BROOKLYN 11223 (OXYGEN)




most recent ratings | view all posts
[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.
[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.
[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.
[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.
[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.
[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.
[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.
[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.
[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.
[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.
[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.
[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.
[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.