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[06/11/12 - 08:50 AM]
ABC Leads Sunday in Adults 18-49 Over CBS with the Tony Awards
ABC spins the numbers for Sunday, June 10.
[via press release from ABC]

ABC Leads Sunday in Adults 18-49 Over CBS with the Tony Awards

Early info on ABC's Sunday, ahead of the regular press release.

ABC led the pack on Sunday night in Adults 18-49, beating NBC by 8%, Fox by 17% and CBS with its 3-hour 2012 Tony Awards telecast by 40%. In fact, the Network finished #1 against its rivals in all 4 hours of the evening.

During the 7 o'clock hour, ABC's repeat America's Funniest Home Videos ranked #1 in Adults 18-49, tying CBS' original 60 Minutes and beating NBC's first-run Dateline by 10%.

Jumping over its lead-in by 36% at 8pm in Adults 18-49, ABC's Secret Millionaire beat out the second hour of NBC's 2-hour Dateline by 7% and the opening hour of CBS' Tony Awards by 25%. The ABC unscripted series gained viewers and young adult audience throughout its broadcast.

· ABC's Secret Millionaire retained 100% of its week-ago season opener with young adults (AD18-34/AD18-49), while growing over its premiere in Women 18-34 (+8%) and Kids 2-11 (+17%).

From 9-11pm, ABC's EM: Weight Loss Edition finished #1 among Adults 18-49, leading the final 2 hours of CBS' Tony Awards by a substantial 67%. EM: Weight Loss also outdelivered its network rivals in the time slot with Adults 25-54 and Women 18-49. From its first hour to its second hour, the ABC unscripted series built by 9% in Total Viewers and by 14% in Adults 18-49.

· ABC's EM: Weight Loss was up from its week-earlier premiere with Total Viewers (+2%), Adults 18-34 (+13%) and Adults 25-54 (+5%), while holding 100% of its Adult 18-49 delivery.

Quick Take for Sunday, June 10, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Sunday in Adults 18-49 Over CBS with its 3-Hour "Tony Awards" Telecast

ABC's Repeat "AFHV" Ranks No. 1 Opposite Original Competition in Adults 18-49

Jumping 36% Over its Lead-in at 8pm, ABC's "Secret Millionaire" Wins its Hour In Adults 18-49 and Retains 100% of its Week-Earlier Season Premiere Delivery

Up from its Week-Ago Season Opener in Viewers and Key Adults, from 9-11pm, ABC's "EM: Weight Loss Edition" Beats the "Tony Awards" by 67% in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC led the pack on Sunday night in Adults 18-49 (1.4/4), beating NBC by 8% (1.3/4), Fox by 17% (1.2/4) and CBS with its 3-hour "2012 Tony Awards" telecast by 40% (1.0/3). In fact, the Network finished No. 1 against its rivals in all 4 hours of the evening. In addition, ABC ran No. 1 on Sunday with Adults 25-54 and Women 18-49.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" ranked No. 1 in Adults 18-49 (1.1/4), tying CBS' original "60 Minutes" and beating NBC's first-run "Dateline" by 10% (1.0/4).

"Secret Millionaire" (8:00-9:00 p.m.)

Jumping over its lead-in by 36% at 8:00 p.m. in Adults 18-49, ABC's "Secret Millionaire" (1.5/5) defeated the second hour of NBC's 2-hour "Dateline" by 7% (1.4/4) and the opening hour of CBS' "Tony Awards" by 25% (1.2/4). The ABC unscripted series gained viewers and young adult audience throughout its broadcast.

· ABC's "Secret Millionaire" retained 100% of its week-ago season opener with young adults (AD18-34/AD18-49), while growing over its premiere in Women 18-34 (+8%) and Kids 2-11 (+17%).

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "EM: Weight Loss Edition" finished No. 1 among Adults 18-49 (1.5/4), leading the final 2 hours of CBS' "Tony Awards" by a substantial 67% (0.9/3). "EM: Weight Loss" also outdelivered its network rivals in the time slot with Adults 25-54 and Women 18-49. From its first hour to its second hour, the ABC unscripted series built by 9% in Total Viewers (4.4 million to 4.8 million) and by 14% in Adults 18-49 (1.4/4 to 1.6/4).

· ABC's "EM: Weight Loss" was up from its week-earlier premiere with Total Viewers (+2%), Adults 18-34 (+13%) and Adults 25-54 (+5%), while holding 100% of its Adult 18-49 delivery.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 06/10/12.





  [june 2012]  
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DATELINE NBC (NBC)
· EXTREME WEIGHT LOSS (ABC)
· SECRET MILLIONAIRE (ABC)




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