Primetime Ratings Report
For the week of June 4, 2012
(Based on National Live + Same Day Program Ratings)
Surging Week to Week by 1.0 Million Viewers and by 16% in Adults 18-49, ABC's "The Bachelorette" Wins its Time Slot for the 3rd Week in a Row Across Key Women
ABC's "Castle" Generates the Series' Largest-Ever Summer Audience
With "Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric"
And "20/20: The Jubilee Queen with Katie Couric" the Prior Week, ABC Generates
Its Top 2 Non-Sports Summertime Audiences in 2 Years in the Tuesday 9-11pm Slot
On Thursday, ABC's "Duets" Tops Fox's Debuts by 1.5 Million Viewers and in the 9pm Hour Dominates NBC's Debut of "Saving Hope" in Viewers and Young Adults
"Rookie Blue" Hits a Season High in Women 18-34, its Best Number Since Last July
ABC's "Shark Tank" Beats CBS' "Undercover Boss" by Double Digits in Adults 18-49
ABC's "Primetime: What Would You Do?" Beats NBC's "Dateline" in Adults 25-54
"20/20" is TV's No. 1 Newsmagazine for the Week in Adults 18-49 and Adults 25-54
ABC Wins Sunday in Adults 18-49 Over CBS with its 3-Hour "Tony Awards" Telecast
ABC's Repeat "AFHV" Ranks No. 1 Opposite Original Competition in Adults 18-49
Jumping 36% Over its Lead-in at 8pm, ABC's "Secret Millionaire" Wins its Hour
In Adults 18-49 and Retains 100% of its Week-Earlier Season Premiere Delivery
Building from its Week-Ago Season Opener in Total Viewers and Key Adults,
ABC's "EM: Weight Loss Edition" Beats CBS' "Tony Awards" by 67% in Adults 18-49
WEEK No. 38:
Monday
Rising in each half-hour of the night, ABC's Monday night grew week to week by double-digits in Total Viewers (+19% - 6.3 million vs. 5.3 million) and Adults 18-49 (+20% - 1.8/5 vs. 1.5/4). The Net ranked No. 1 on the evening across all key Women demos (W18-34/W18-49/W25-54).
"The Bachelorette" (8:00-10:01 p.m.)
At 8:00 p.m., ABC's "The Bachelorette" won its 2-hour time period for the 3rd week running with all key Women demos (W18-34/W18-49/W25-54). Gaining viewers and young adults from its first hour to its second hour, "The Bachelorette" moved up to become the most-watched series in the 9:00 p.m. hour and ranked No. 1 with Adults 18-34, beating Fox's season premiere of "MasterChef" and NBC's "America's Got Talent"-driven "American Ninja Warrior." "The Bachelorette" registered as Monday's No. 1 TV series for the 3rd straight week with its core audience of Women 18-34 (2.9/9).
· ABC's "The Bachelorette" numbers jumped week to week by 1.0 million viewers (6.8 million vs. 5.8 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).
"Castle" (10:01-11:00 p.m.)
Taking second place during the 10 o'clock hour, ABC's "Castle" marked its most-watched-ever summer telecast (5.3 million).
Tuesday
"Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric" (9:00-11:00 p.m.)
More than doubling its lead-in (+127%) at 9:00 p.m. opposite premieres on NBC (2-hour "Love in the Wild") and Fox ("MasterChef"), ABC's 2-hour "Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric" (6.8 million) made ABC the most-watched non-sports network in the time slot (ESPN carried the high-rated Eastern Conference Finals NBA Playoff Game 5).
· From 9:00-10:00 p.m., ABC's "Concert for the Queen" (6.4 million) outdrew the opening hour of NBC's "Love in the Wild" season premiere by 1.2 million viewers (5.2 million) and Fox's new time-period premiere of "MasterChef" by 1.7 million viewers (4.7 million). Gaining audience from its first hour to its second hour (+11% - 6.4 million to 7.1 million), the ABC special ranked a definitive No. 1 over its rivals from 10:00-11:00 p.m., topping CBS' "48 Hours Mystery" by 1.5 million viewers (5.6 million) and the second hour of NBC's "Love in the Wild" premiere by 2.7 million viewers (4.4 million).
· "Concert for the Queen: A Diamond Jubilee Celebration with Katie Couric" generated ABC's 2nd-largest non-sports summertime audience (Memorial Day-Labor Day) in the time slot in over 2 years (since 6/1/10), behind only the prior week's "A Special Edition of 20/20: The Jubilee Queen with Katie Couric." In addition, "Concert for the Queen" boosted its 2-hour time period by 29% week to week with Adults 18-34.
Thursday
"Duets" (8:00-10:00 p.m.)
In head-to-head competition from 8:00-10:00 p.m., ABC's "Duets" (5.3 million) outdrew back-to-back series debuts on Fox ("Take Me Out"/"The Choice" = 3.8 million) by 1.5 million viewers, leading its unscripted competition in all 4 half-hours.
· Gaining audience throughout its broadcast, "Duets" grew by 9% in viewers (5.1 million to 5.5 million) and by 18% in young adults (1.1/4 to 1.3/4) from its first hour to its second hour. In fact, from 9:00-10:00 p.m., the ABC singing competition towered over the series debut of NBC's "Saving Hope" with Total Viewers (+72% - 5.5 million vs. 3.2 million) and Adults 18-49 (+86% - 1.3/4 vs. 0.7/2).
"Rookie Blue" (10:00-11:00 p.m.)
From 10:00-11:00 p.m., ABC's "Rookie Blue" finished as the 2nd-most-watched TV series overall and ranked a definitive No. 1 over its rivals with Women 18-49. In the hour, the ABC drama beat out NBC's time-period premiere of "Rock Center with Brian Williams" by 2.3 million viewers (5.5 million vs. 3.2 million), by 60% in Adults 25-54 (1.6/4 vs. 1.0/3) and by 86% in Adults 18-49 (1.3/4 vs. 0.7/2).
· "Rookie Blue" matched a season high in Adults 18-34 and grew to a new season best with Women 18-34. The ABC drama equaled its highest Women 18-34 number since last July - since 7/28/11.
Friday
With a repeat "Shark Tank" leading into originals of "Primetime: What Would You Do?" and "20/20," ABC ranked No. 1 on Friday night versus its network rivals in Adults 18-49 (1.2/4), beating NBC by 33% (0.9/3), CBS by 50% (0.8/3) and Fox by 100% (0.6/2). In fact, the Network finished first against its rivals in all 3 hours of the evening.
"Shark Tank" (8:00-9:01 p.m.)
During the 8 o'clock hour, ABC's repeat "Shark Tank" (1.0/4) was the No. 1 program on the major nets in Adults 18-49 for the 2nd week running, beating its encore competition on CBS ("Undercover Boss") by 11% (0.9/4), NBC ("Whitney"/"Community") by 100% (0.5/2) and Fox ("House") by 100% (0.5/2).
"Primetime: What Would You Do?" (9:01-10:00 p.m.)
At 9:00 p.m., ABC's "Primetime: What Would You Do?" took first place among Adults 18-49 (1.0/4), tying the first hour of NBC's 2-hour "Dateline" (1.0/3), while beating the NBC newsmagazine in the hour by 8% in Adults 25-54.
"20/20" (10:00-11:00 p.m.)
ABC's "20/20" stood as Friday's No. 1 show on the major nets in Adults 18-49 for the 3rd week in a row, while ranking as the night's top-rated program overall among Adults 25-54. At 10 o'clock, ABC's "20/20" dominated the second hour of NBC's "Dateline," leading by 13% in Adults 25-54 (1.8/5 vs. 1.6/5) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4).
· ABC's "20/20" stood as the week's No. 1 newsmagazine with Adults 18-49 and Adults 25-54.
Sunday
ABC won Sunday night in Adults 18-49 (1.4/4), beating NBC by 8% (1.3/4), Fox by 17% (1.2/4) and CBS with its 3-hour "2012 Tony Awards" telecast by 40% (1.0/3). In fact, the Network finished No. 1 against its rivals in all 4 hours of the evening. In addition, ABC ran No. 1 on Sunday with Adults 25-54 and Women 18-49.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" ranked No. 1 in Adults 18-49 (1.1/4), tying CBS' original "60 Minutes" and beating NBC's first-run "Dateline" by 10% (1.0/4).
"Secret Millionaire" (8:00-9:00 p.m.)
Jumping over its lead-in by 36% at 8:00 p.m. in Adults 18-49, ABC's "Secret Millionaire" (1.5/5) ran No. 1 over the second hour of NBC's 2-hour "Dateline" by 7% (1.4/4) and the opening hour of CBS' "Tony Awards" by 25% (1.2/4). The ABC unscripted series gained viewers and young adult audience throughout its broadcast.
· ABC's "Secret Millionaire" retained 100% of its week-ago season opener with young adults (AD18-34/AD18-49), while growing over its premiere in Women 18-34 (+8%) and Kids 2-11 (+17%).
"EM: Weight Loss Edition" (9:00-11:00 p.m.)
From 9:00-11:00 p.m., ABC's "EM: Weight Loss Edition" outdelivered its network rivals among Adults 18-49 (1.5/4), leading the final 2 hours of CBS' "Tony Awards" by a substantial 67% (0.9/3). "EM: Weight Loss" finished No. 1 in its time slot with Adults 25-54 and Women 18-49. From its first hour to its second hour, the ABC unscripted series built by 11% in Total Viewers (4.4 million to 4.9 million) and by 14% in Adults 18-49 (1.4/4 to 1.6/5).
· ABC's "EM: Weight Loss" was up from its week-earlier premiere with Total Viewers (+2%), Adults 18-34 (+13%) and Adults 25-54 (+5%), while holding 100% of its Adult 18-49 delivery.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 06/04/12.
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