Primetime Ratings Report
For the week of July 2, 2012
(Based on National Live + Same Day Program Ratings)
ABC Claims 4 of the Top 20 Most-Watched TV Shows of the Week
With "The Bachelorette," "20/20," "Secret Millionaire" and "Wipeout"
The Network Delivers a Summer High on Monday Night Among Adults 18-49
Marking 7-Week Highs, ABC's "The Bachelorette" Generates
Best-Since-Premiere Numbers with Adults 18-49 and Adults 18-34
Continuing to Gain Momentum, "Duets" Draws its Biggest Audience in 1 Month
ABC's "Wipeout" Leads the Pack for the 2nd Week Running in Adults 18-49,
Beating Fox's "The Choice" and More Than Quadrupling NBC's "Saving Hope"
ABC's "Rookie Blue" is Up Week to Week by 9% in Total Viewers and
By 18% in Adults 18-49, while Hitting a Season High with Men 18-49
Fueled by a Strong Turnout for "20/20," ABC is Friday's Most-Watched Network as The Newsmagazine is the Night's No. 1 TV Show with its Biggest Crowd Since March
ABC Wins in Adults 18-49 with its Top-Rated Regular Sunday This Summer
ABC's "Secret Millionaire" Leads Sunday's 8pm Hour in Adults 18-49, Drawing its
Biggest Audience in Over 1 Month and Equaling a Season High in Young Adults
Building in Each Half-Hour of its 2-Hour Broadcast, ABC's "EM: Weight Loss Edition" Surges by Double Digits Week to Week to Match a Season Best Among Adults 18-49
WEEK No. 42:
During the week of July 2, 2012, ABC delivered 4 of the Top 20 most-watched television shows overall: "The Bachelorette" - No. 8, "20/20" - No. 13, "Secret Millionaire" - No. 17 and "Wipeout-THURS" - No. 19. Finishing No. 3 for the week in Adults 18-49, ABC's "The Bachelorette" landed among the Top 10 TV shows for the 3rd week running. In addition, "The Bachelorette" registered as the No. 1 program overall across all key Women (W18-34/W18-49/W25-54) and the top-rated unscripted show with Adults 18-34. ABC's "20/20" stood as the week's No. 1 newsmagazine with key Adults (A18-49/A25-54).
Monday
Featuring "The Bachelorette" and "The Glass House," ABC (6.1 million) continued to stand as Monday's 2nd-most-watched network overall to NBC (Olympic Trials overrun/"America's Got Talent"), topping Fox's unscripted originals by 7% (5.7 million - "Hell's Kitchen"/"MasterChef"). For the 3rd week running, ABC finished No. 1 on the evening with key Women demos (W18-34/W18-49).
· Surging 11% week to week in Adults 18-49 (2.1/6 vs. 1.9/6), the Net posted a summer high on the night with its top number in 6 weeks - best since 5/21/12.
"The Bachelorette" (8:00-10:04 p.m.)
Growing week to week, ABC's "The Bachelorette" ranked No. 1 in its slot with Adults 18-34 (2.1/7 - 3rd straight week). In addition, for the 7th consecutive week the ABC unscripted program led its time period across all key Women demos (W18-34/W18-49/W25-54), while registering as Monday's No. 1 TV show for the 4th week running on all three measures.
· Up week to week in Adults 18-49 (+9%) and Adults 18-34 (+5%), "The Bachelorette" scored best-since-premiere ratings on both measures - 7-week highs, since 5/14/12.
"The Glass House" (10:04-11:00 p.m.)
Opposite the final hour of NBC's "America's Got Talent," ABC's "The Glass House" once again ran No. 2 against its network rivals with Adults 18-49 (1.0/3) and all key Women (W18-34/W18-49/W25-54).
Thursday
"Duets" (8:00-9:00 p.m.)
From 8:00-9:00 p.m., ABC's "Duets" outdrew its unscripted competition by a wide margin, topping Fox's "Take Me Out" by 1.7 million viewers (4.8 million vs. 3.1 million).
· Building for its 3rd straight telecast (+12%), "Duets" attracted its largest audience in 1 month - since 6/7/12.
"Wipeout" (9:00-10:00 p.m.)
Jumping over its lead-in by 70% at 9:00 p.m., ABC's "Wipeout" led the pack for the 2nd week in a row in Adults 18-49 (1.8/6), beating Fox's "The Choice" in the hour by 13% (1.6/5) and more than quadrupling NBC's "Saving Hope" (+350% - 0.4/1). The broad-appealing ABC unscripted series stood as Thursday's No. 1 broadcast program with Teens 12-17 and Kids 2-11 for the 2nd week running.
"Rookie Blue" (10:00-11:00 p.m.)
From 10:00-11:00 p.m., ABC's "Rookie Blue" once again beat out its network rivals in the hour with Adults 18-49 (1.3/4-tie), outdelivering NBC's first-run "Rock Center with Brian Williams" by 44% (0.9/3).
· "Rookie Blue" grew week to week in Total Viewers (+9%) and Adults 18-49 (+18%). In addition, the ABC drama hit a season high with Men 18-49.
Friday
Driven by big turnouts for two hours of "20/20," ABC (5.2 million) stood as the most-watched television network on Friday evening. Dominating its competitors in Adults 18-49, ABC (1.2/4) beat out NBC by 50% (0.8/3), CBS by 50% (0.8/3) and Fox by 140% (0.5/2).
· The Net produced it most-watched Friday this summer with regular programming on the evening.
"Shark Tank" (8:00-9:01 p.m.)
During the 8 o'clock hour, ABC's replay "Shark Tank" defeated its rivals with Adults 18-49 (1.1/5), outdelivering CBS' replay "Undercover Boss" by 22% (0.9/4).
"20/20-FRIDAY" (9:00-10:00 p.m.)
ABC's "20/20-FRIDAY" led its time slot and stood as Friday's 2nd-most-watched telecast, behind only its lead-out "20/20" at 10:00 p.m. ABC's encore "20/20-FRIDAY" dominated NBC's original "Dateline" in the hour by 2.3 million viewers (5.5 million vs. 3.2 million), by 50% in Adults 18-49 (1.2/4 vs. 0.8/3) and by 45% in Adults 25-54 (1.6/5 vs. 1.1/3).
"20/20-FRI" (10:00-11:00 p.m.)
ABC's "20/20-FRI" won the 10 o'clock hour and qualified as Friday's most-watched TV program overall (6.0 million). Head to head in the time slot, ABC's repeat "20/20-FRI" outperformed NBC's first-run "Dateline" by 1.1 million viewers (6.0 million vs. 4.9 million), by 8% in Adults 18-49 (1.3/4 vs. 1.2/4) and by 6% in Adults 25-54 (1.7/5 vs. 1.6/5).
· ABC's "20/20" turned in its most-watched telecast in more than 3 months - since 3/30/12.
Sunday
ABC won Sunday night in Adults 18-49 (1.4/4), leading Fox by 8% (1.3/4), NBC by 40% (1.0/3) and CBS by 100% (0.7/2). The Net equaled its strongest Sunday this summer with regular programming on the evening.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" ran a strong second among Adults 18-49 to NBC's original "Dateline" (1.0/4 vs. 1.1/4).
"Secret Millionaire" (8:00-9:00 p.m.)
Building sharply on its lead-in (+50%) to hit a season high, ABC's "Secret Millionaire" finished No. 1 in the 8 o'clock hour among Adults 18-49 (1.5/5).
· Jumping by double-digits week to week in viewers (+14% - 5.7 million vs. 5.0 million) and young adults (+25% - 1.5/5 vs. 1.2/4), ABC's "Secret Millionaire" drew its biggest audience in over 1 month (since 6/3/12) and equaled a season-best in Adults 18-49.
"EM: Weight Loss Edition" (9:00-11:00 p.m.)
From 9:00-11:00 p.m., ABC's "EM: Weight Loss Edition" once again grew during each half-hour of its broadcast, surging by 1.1 million viewers (4.1 million to 5.2 million) and 29% in Adults 18-49 (1.4/4 to 1.8/5) from start to finish. In fact the ABC unscripted series ranked No. 1 during its second hour from 10:00-11:00 p.m. with Total Viewers and Adults 18-49.
· Like its lead-in, ABC's "EM: Weight Loss Edition" built over the prior week by strong margins in Total Viewers (+13% - 4.5 million vs. 4.0 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3), matching a season high on the latter measure.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/02/12.
|