NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 1 - 7, 2012
Last week, FOX's Tuesday comedy block, the Sunday Animation line-up combined with THE X FACTOR, BONES and GLEE to lead the network to rank No. 1 among Teens, No. 2 among Adults 18-34 and No. 3 among Adults 18-49.
FOX had the following shows in the Top 20 programs of the week:
· 4 of the Top 20 programs among Adults 18-49: THE X FACTOR-WED (No. 8), FAMILY GUY (No. 10), THE X FACTOR-THU (No. 13) and SIMPSONS (No. 15).
· 10 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), SIMPSONS (No. 4), THE X FACTOR-WED (No. 5), NEW GIRL (No. 9 tie), AMERICAN DAD (No. 9 tie), FOX NEWS PRESIDENTAL DEBATE PST (No. 12), BOB'S BURGERS (No. 14 tie), THE X FACTOR-THU (No. 14 tie), CLEVELAND SHOW (No. 16) and GLEE (No. 18).
· 8 of the Top 20 programs among Teens: FAMILY GUY (No. 2), THE X FACTOR-WED (No. 4 tie), SIMPSONS (No. 4 tie), GLEE (No. 4 tie), THE X FACTOR-THUR (No. 7), AMERICAN DAD (No. 9), BOB'S BURGERS (No. 10) and THE CLEVELAND SHOW (No. 14).
· 2 of the Top 20 programs among Total Viewers: THE X FACTOR-WED (No. 18) and THE X FACTOR- THUR (No. 20).
Nightly and Program Highlights
MONDAY
8:00-9:00 BONES: (Adults 18-49: 2.1/6, 7.0 Mil Total Viewers)
9:00-10:00 THE MOB DOCTOR: (Adults 18-49: 1.0/2, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.6/4, 5.2 Mil Total Viewers)
On Monday, FOX ranked No. 4 for the night in Adults 18-49 and No. 3 in Adults 18-34.
BONES posted a 2.1/6 among Adults 18-49. BONES was the second highest-rated drama of the night outperforming both ABC's Castle (1.9/5) and CBS' Hawaii Five-O (2.0/5) by +11% and +5% in Adults 18-49, respectively. At 9p THE MOB DOCTOR posted a 1.0/2 in Adults 18-49.
TUESDAY
8:00-8:30 RAISING HOPE (P): (A18 49: 1.7/5, 3.9 Mil Total Viewers)
8:30-9:00 BEN AND KATE: (A18 49: 1.6/5, 3.2 Mil Total Viewers)
9:00-9:30 NEW GIRL: (A18 49: 2.8/7, 5.0 Mil Total Viewers)
9:30-10:00 THE MINDY PROJECT: (A18 49: 1.9/5, 3.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.0/6, 4.0 Mil Total Viewers)
FOX won the night in Adults 18-34, outperforming the No. 2 nets of the night (CBS and NBC) by +24% (2.1 vs. 1.7 for both). FOX ranked No. 3 for the night in Adults 18-49.
At 8p the season premiere of RAISING HOPE posted a 1.7/5 among Adults 18-49, on par with its 8p average last spring (3/6/12-4/3/12, 1.7/6).
Week two of BEN AND KATE delivered a 1.6/5 and retained 94% of its RAISING HOPE lead-in (1.6 vs. 1.7).
NEW GIRL at 9p posted a 2.8/7 in Adults 18-49. NEW GIRL was the highest rated program of the night in Adults 18-34 with a 3.1 rating.
Following at 9:30p week two of THE MINDY PROJECT posted a 1.9/5 in Adults 18-49. THE MINDY PROJECT won the 9:30p half hour in Adults 18-34 and outperformed The New Normal in head to head competition by +12% in Adults 18-49 (1.9 vs. 1.7) and +47% in Adults 18-34 (2.2 vs. 1.5).
WEDNESDAY
8:00-9:00 THE X FACTOR: (A18 49: 3.5/11, 9.7 Mil Total Viewers)
9:00-10:33 FOX NEWS: PRESIDENTIAL DEBATE '12 (S): Sustained
10:33-10:39 FOX NEWS: DEBATE ANALYSIS (S): (A18 49: 2.4/6, 5.7 Mil Total Viewers)
8:00-10:39 FOX PRIME: (A18 49: 3.4/10, 9.3 Mil Total Viewers)
On Wednesday, FOX won the night in Adults 18-49, Adults 18-34 and Teens. To date, FOX has won every Wednesday night THE X FACTOR has aired this season.
THE X FACTOR posted a 3.5/11 among Adults 18-49, up +3% from the previous week (3.4/10). Versus the previous week's comparable 8-9p hour THE X FACTOR was up +9% (3.2/10, 8-9p).
THE X FACTOR was the highest-rated entertainment program of the night in Adults 18-49, Adults 18-34 and Teens.
In Total Viewers THE X FACTOR was up over last week in the comparable 8-9p hour by +8% (9.7 vs. 9.0 Mil.)
The FOX News: Presidential Debate '12 from 9-10:33p was sustained. From 10:33-10:39p, FOX News: Debate Analysis posted a 2.4/6 in Adults 18-49.
THURSDAY
8:00-9:00 THE X FACTOR: (Adults 18-49: 3.2/10, 9.3 Mil Total Viewers)
9:00-10:00 GLEE: (Adults 18-49: 2.6/7, 6.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.9/8, 7.7 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens. FOX outperformed the No. 2 net of the night by +24% in Adults 18-34 (2.6 vs. 2.1 for ABC).
At 8p night two of 'Boot Camp' on THE X FACTOR posted 3.2/10 among Adults 18-49. THE X FACTOR was even week to week in Adults 18-34 (2.7) and Teens (2.7).
GLEE posted a 2.6/7 at 9p, up +8% from the previous week in Adults 18-49 (9/27/12, 2.4/7), +5% in Total Viewers (6.1 vs. 5.8 Mil) and +22% in Teens (2.8 vs. 2.3). GLEE was the highest rated program of the night in Teens.
FRIDAY
8:00-9:00 THE X FACTOR (RS): (Adults 18-49: 1.1/4, 3.1 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.0/3, 3.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.0/4, 3.0 Mil Total Viewers)
FOX ranked No. 2 on Friday night among Adults 18-34 (tie) and No. 3 in Adults 18-49 (tie).
At 8p an encore of THE X FACTOR posted a 1.1/4 among Adults 18-49.
FRINGE at 9p posted a 1.0/3 in Adults 18-49.
SATURDAY
7:03-10:41 FOX COLLEGE FOOTBALL: (Adults 18-49: 1.5/5, 4.6 Mil Total Viewers)
10:41-10:45 COLLEGE FOOTBALL POST: (Adults 18-49: 1.1/3, 3.1 Mil Total Viewers)
8:00-10:45 FOX PRIME: (Adults 18-49: 1.6/5, 4.6 Mil Total Viewers)
On Saturday, FOX ranked No. 1 among Adults 18-49 and Adults 18-34 with FOX COLLEGE FOOTBALL.
SUNDAY
7:00-7:19 THE SIMPSONS (RS): (A18 49: 1.3/4, 2.7 Mil Total Viewers)
7:19-7:29 THE SIMPSONS (RS): (A18 49: 1.9/5, 4.2 Mil Total Viewers)
7:29-7:59 THE CLEVELAND SHOW (P): (A18 49: 2.2/6, 4.5 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18 49: 3.1/8, 6.6 Mil Total Viewers)
8:30-9:00 BOB'S BURGERS: (A18 49: 2.3/6, 4.9 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18 49: 3.4/8, 6.7 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18 49: 2.6/6, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.5/6, 5.2 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-34 and Teens and No. 3 in Adults 18-49.
The season premiere of CLEVELAND did 2.2/6 in Adults 18-49, up 22% from its 7:30p premiere last fall (11/20/11, 1.8/5) as it earned its highest 7:30p telecast ever.
THE SIMPSONS at 8p posted a 3.1/8 and was the second highest-rated entertainment program of the night in Adults 18-34 and Teens, behind FAMILY GUY.
At 8:30p BOB'S BURGERS did a 2.3/6 in Adults 18-49 and showed higher retention of its SIMPSONS lead-in versus the previous week (74% vs. 68%).
FAMILY GUY posted 3.4/8, up +3% from the previous week's season premiere (9/30/12, 3.3/8). FAMILY GUY was the highest rated entertainment program of the night in Adults 18-49, Adults 18-34 and Teens.
AMERICAN DAD at 9:30p delivered 2.6/6, up +4% from its season premiere the previous week (9/30/12, 2.5/6).
OCTOBER 1 - 7, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.1/6 FOX 2.0/7 FOX 5.3
ABC 2.0/6 ABC 1.5/5 ABC 7.7
CBS 2.4/7 CBS 1.6/5 CBS 10.4
NBC 2.8/8 NBC 2.3/8 NBC 7.5
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
|