Primetime Ratings Report
For the week of November 5, 2012
(Based on National Live + Same Day Program Ratings)
Achieving a New Season High in Adults 18-49,
ABC Marks its Top-Rated Week in 5 Months and Delivers 5 of the Top 15 Scripted TV Shows
ABC is the Top Broadcaster in Total Viewers for the 7th Straight Monday this Season
"DWTS: All-Stars" Wins its Time Slot and Ranks as Monday's Most-Watched Series
ABC's "Castle" is Monday's Most-Watched Scripted Show for its 6th Straight Telecast
ABC News' Election Coverage Earns the Net's Top Non-Sports Tuesday in 1 Year
Building for its 4th Straight Telecast, "The Middle" Hits Best-Since-Premiere Numbers
In Viewers and Young Adults, "The Neighbors" Grows to New Season Highs in its Slot
Rising Week to Week, "Modern Family" Finishes as Wednesday's No. 1 TV Program
Marking Season Highs, "Suburgatory" Matches its Top Adult 18-49 Rating in 1 Year
Up by Double Digits, ABC's "Nashville" Earns its 2nd-Highest Adult 18-49 Rating
ABC's "Last Resort" Returns Up After its Preemption Among Young Adults
And Continues to Deliver Strong Year-Over-Year Time-Period Growth for ABC
Building Over its Most-Recent Airing, ABC's "Grey's" Wins the 9pm Hour and
Stands as Thursday's No. 1 Drama in Adults 18-49 for its 5th Straight Broadcast
"Last Man Standing" and "Malibu Country" Score Huge Year-to-Year Time-Slot Gains
"Shark Tank" is Friday's No. 1 TV Show in Adults 18-49 for the 2nd Straight Week
Building for the 2nd Week Running, "20/20" Posts an 8-Week High in Adults 18-49
ABC Dominates Saturday in Viewers and Young Adults with "Saturday Night Football"
ABC's "Once Upon a Time" Beats CBS' "Amazing Race" in Adults 18-49 and Finishes As the No. 1 Non-Sports Show Sunday's 8pm Hour Across All Key Women Demos
In its Hour, ABC's "Revenge" Defeats CBS' "The Good Wife" by 47% in Adults 18-49
WEEK No. 7
During the week of November 5, 2012, ABC hit a new season high in Adults 18-49 (2.3/6) and finished No. 2 to NBC, tying an NFL-boosted Fox.
· Building week to week to achieve a season high with Adults 18-49, ABC scored its top-rated week in 5 months - since w/o 6/11/12 with coverage of the 2012 NBA Finals.
Season-to-Date Updates - Upscale and Non-Sports Averages: Season to date among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC leads the competition by double-digit percentages (3.65 rating), outdelivering CBS by 19% (3.07 rating), NBC by 21% (3.02 rating) and Fox by 34% (2.72 rating). In fact, ABC ranks No. 1 for the season in the non-sports Adult 18-49 averages across Nielsen's data streams, including Program Ratings for Most Current, Live + 7 Day and Live + Same Day, as well as the Commercial + 3 Day Ratings.
Rankings: ABC claimed 5 of the Top 15 scripted TV shows during the week Adults 18-49, including the No. 1 broadcast drama for the 3rd straight week, with "Grey's Anatomy": "Modern Family" - No. 3, "Grey's Anatomy" - No. 5, "Suburgatory" - No. 9, while "The Middle" and "Once Upon a Time" tied at No. 14. ABC's "DWTS: All-Stars" (No. 5) and the "Modern Family" (No. 7) placed among the week's Top 10 most-watched TV programs overall, as "Dancing" was the most-watched unscripted series for the 5th week in a row. ABC's "20/20" on Friday ranked as the week's No. 1 newsmagazine in Adults 18-49 (tie).
Monday
With "DWTS: All Stars" and "Castle," ABC led the pack for the 7th straight Monday this season in Total Viewers (12.4 million), outdrawing runner-up NBC by 2.0 million viewers (10.4 million - "The Voice"/"Revolution"), CBS by 4.8 million viewers (7.6 million - "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.0 million viewers (5.4 million - "Bones"/"The Mob Doctor"). In addition among Adults 18-49, ABC beat out Fox on the night by 33% (2.0/5 vs. 1.5/4).
"Dancing with the Stars: All-Stars" (8:00-10:01 p.m.)
Gaining audience from its first hour to its second hour, ABC's "Dancing with the Stars: All-Stars" (13.5 million) won its time period and finished as Monday's most-watched TV series for the 5th week running, besting NBC's "The Voice" (11.9 million) in head-to-head competition by 1.6 million viewers. Among Adults 18-49, ABC's "Dancing" beat out Fox's dramas in the 2-hour time period by 40% (2.1/5 vs. 1.5/4).
"Castle" (10:01-11:00 p.m.)
Monday's most-watched scripted TV program in its 6th telecast in a row, ABC's "Castle" (10.0 million) won the 10 o'clock hour by wide margins, topping NBC's "Revolution" of 2.6 million viewers (7.4 million) and CBS' "Hawaii Five-0" by a season-best 2.5 million viewers (7.5 million). In addition, the ABC drama ranked as the No. 2 series in the hour with Adults 25-54 (2.7/6) and key Women demographics (W18-49/W25-54).
Tuesday
With ABC News' "Your Voice, Your Vote: Election 2012," ABC beat CBS in prime by 33% in Total Viewers (10.4 million vs. 7.8 million), by 44% in Adults 25-54 (3.9/8 vs. 2.7/6) and by 36% in Adults 18-49 (3.4/8 vs. 2.5/6).
· Anchored by Diane Sawyer and George Stephanopoulos, "Your Voice, Your Vote: Election 2012" scored ABC's strongest non-sports performance on the night in almost 1 year with both Adults 25-54 and Adults 18-49 - since 11/22/11.
Wednesday
Despite facing increased competition week to week from a special 2-hour "The Voice" on NBC, ABC posted across-the-board increases with its Wednesday line up. Jumping 12% over the prior week, the Net earned second place on the night among Adults 18-49 (2.8/7), beating CBS by 4% ("Survivor"/"Criminal Minds"/"CSI" = 2.7/7) and Fox by 8% (2-hour "The X Factor" = 2.6/7).
· In viewers and young adults, ABC's "Modern Family" stood as Wednesday's No. 1 TV show, leading the night among Adults 18-49 for its 6th consecutive telecast this season.
"The Middle" (8:00-8:30 p.m.)
At 8:00 p.m., ABC's "The Middle" took second in Adults 18-49 (2.7/8) to "The Voice," tying CBS' "Survivor: Philippines" for the first time this season (2.7/8) and beat out Fox's "The X Factor" by 13% (2.4/7). In addition, the ABC comedy defeated "The Voice" in Teens 12-17 to finish as the No. 1 TV show in the half-hour.
· "The Middle" returned up after its preemption the prior week, growing its numbers for its 4th straight telecast in viewers (+2%) and young adults (+4%) to mark best-since-premiere numbers on both measures.
"The Neighbors" (8:30-9:00 p.m.)
At 8:30 p.m., ABC's "The Neighbors" beat the second half-hour of CBS' "Survivor" by an impressive 18% with Women 18-34 (2.0/6 vs. 1.7/5).
· Surging week to week in viewers (+19% - 6.9 million vs. 5.8 million) and young adults (+11% - 2.1/5 vs. 1.9/6), "The Neighbors" achieved new season highs in the half-hour on both counts. In addition, the ABC family comedy shot up 56% week to week with Teens 12-17.
"Modern Family" (9:00-9:31 p.m.)
Jumping over its lead-in to win the 9:00 p.m. half-hour, ABC's "Modern Family" (12.4 million and 4.8/12) beat out its nearest competition in the slot by 4% in Total Viewers ("Criminal Minds" = 11.9 million) and by 20% in Adults 18-49 ("The Voice" = 4.0/10). In addition to finishing as Wednesday's No. 1 TV show in Total Viewers and Adults 18-49, "Modern Family" was also the night's highest-rated program with Adults 18-34 and Adults 25-54 for its 4th consecutive telecast.
· "Modern Family" was up over the prior week by double digits in viewers (+17%) and young adults (+14%), while jumping by triple digits with Teens 12-17 (+155%) to match its highest rating since the beginning of January - since 1/4/12.
"Suburgatory" (9:31-10:00 p.m.)
In the 9:30 p.m. half-hour against the conclusion of "The Voice" and "The X Factor," ABC's "Suburgatory" spiked week to week in Total Viewers (+21% - 7.6 million vs. 6.3 million) and Adults 18-49 (+21% - 2.9/7 vs. 2.4/6). In fact, the ABC sophomore comedy beat out "The X Factor" in Total Viewers (+9% - 7.6 million vs. 7.0 million) and Adults 18-49 (+7% - 2.9/7 vs. 2.7/7).
· Hitting season highs, "Suburgatory" drew its biggest audience since January and tied its top young adult number in over 1 year - since 1/11/12 and 11/2/11, respectively.
"Nashville" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's "Nashville" ranked No. 1 in its time period, defeating its drama competition on CBS ("CSI") and NBC ("The Voice"-driven "Chicago Fire") in Adults 18-34 (1.7/5) and across the key Women demos (W18-34/W18-49/W25-54).
· Equaling the series' 2nd highest Adult 18-49 number, "Nashville" rose week to week by 7% in viewers (6.1 million vs. 5.7 million) and by 11% in young adults (2.0/6 vs. 1.8/5).
· Continuing to see big increases in the Live + 7 Day ratings, "Nashville" spikes over its Live + Same Day numbers by 54% in Adults 18-49 (+1.3 rating) and by 42% in Total Viewers (+3.3 million), averaging 11.1 million viewers and a 3.7 rating with young adults in the final numbers.
Thursday
"Last Resort" (8:00-9:00 p.m.)
Up against big competition during the 8 o'clock hour from NBC's special "The Voice," CBS' top-rated comedies ("The Big Bang Theory"/"Two and a Half Men") and Fox's premiere of "The X Factor Results Show," ABC freshman "Last Resort" returned after its preemption the prior week with gains of 8% in Adults 18-49 (1.4/4 vs. 1.3/4) and 25% in Adults 18-34 (1.0/3 vs. 0.8/3) from two weeks ago. The new show also spiked 25% with Men 18-34 over its last telecast to equal its best number since early October - since 10/11/12.
· One of the biggest percentage gainers via DVR playback for any 8:00 p.m. show this season, ABC's "Last Resort" adds on 2.3 million viewers and shoots up by an impressive 56% (+1.0 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.
· The ABC freshman drama continued to deliver double-digit year-over-year growth in its time period. In fact on average "Last Resort" is boosting its hour for ABC by 29% in Total Viewers and by 47% in Adults 18-49 over the same point last season with original drama programming.
"Grey's Anatomy" (9:00-10:02 p.m.)
More than doubling its lead-in among Adults 18-49 (+136%) at 9:00 p.m., ABC's "Grey's Anatomy" won its hour and registered as Thursday's No. 1 drama for its 5th straight telecast this season. Leading the 9 o'clock hour by double-digit percentages among Adults 18-49, "Grey's" (3.3/8) beat out CBS' "Person of Interest" by 14% (2.9/8), Fox's "Glee" by 38% (2.4/6) and NBC's "The Voice"-fueled comedies ("The Office"/"Parks and Recreation") by 57% (2.1/5). Jumping in DVR Playback this season, "Grey's" builds by 3.5 million viewers and by 1.7 Adult 18-49 rating points from its next-day numbers to its L+7 finals.
· "Grey's" grew over its most recent airing two weeks ago by 6% in Total Viewers (9.3 million vs. 8.8 million) and by 10% in Adults 18-49 (3.3/8 vs. 3.0/8).
· Season to date "Grey's Anatomy" is up over the same point last year in both viewers (+6%) and young adults (+2%).
"Scandal" (10:02-11:00 p.m.)
ABC's "Scandal" once again posted a close 2nd-place finish to CBS' "Elementary" in the 10 o'clock hour in Adults 18-49, while running way ahead of NBC's "Rock Center with Brian Williams" in Total Viewers (+56% - 6.1 million vs. 3.9 million) and Adults 18-49 (+90% - 1.9/5 vs. 1.0/3). Additionally, "Scandal" continued to beat out "Elementary" to stand as the No. 1 scripted TV show in its slot in Adults 18-34 and Women 18-34, while winning outright with key Women (W18-49/W25-54).
· Posting large increases from DVR playback, on average this season the ABC 10 o'clock drama surges by 2.4 million viewers and by 40% in Adults 18-49 over its first-reported L+SD numbers to its Live + 7 Day results.
· Up for the 2nd telecast in a row, "Scandal" posted its top Women 18-34 number since the beginning of October - since 10/4/12.
Friday
With its comedies ("Last Man Standing"/"Malibu Country"), "Shark Tank" and "20/20," ABC won Friday in Adults 18-49 for the 2nd week in a row (1.8/6), leading by double-digit percentages over CBS (+13% - 1.6/5), NBC (+50% - 1.2/4) and Fox (+64% - 1.1/3).
· ABC's "Shark Tank" qualified as Friday's No. 1 TV show for the 2nd straight week among young adults.
· The Net was up over the same night last November by 21% in Total Viewers and by 64% in Adults 18-49 (5.2 million and 1.1/3 on 11/11/11).
"Last Man Standing" (8:00-8:31 p.m.)
At 8:00 p.m., ABC's "Last Man Standing" ran in a virtual tie for first in its half-hour to CBS' "Undercover Boss" in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share - 1.6/6 vs. 1.7/6), while finishing a close second in Total Viewers (7.4 million). The ABC comedy beat out Undercover Boss by 33% among Adults 18-34 and was the broadcast leader with Teens 12-17.
· "Last Man Standing" greatly improved its time period over the year ago night with original programming, surging by 3.1 million viewers and by 100% in Adults 18-49 (4.3 million and 0.8/3 on 11/11/11).
"Malibu Country" (8:31-9:00 p.m.)
Building on its lead-in among Adults 18-49 (+6%) at 8:30 p.m., ABC's "Malibu Country" delivered a strong second-place finish in its slot among the major networks with Total Viewers (7.3 million) and Adults 18-49 (1.7/5), towering over Fox's "Kitchen Nightmares." The ABC comedy beat its network rivals to win its half-hour among Women 18-34.
· Like its lead-in, "Malibu Country" generated huge year-over-year time-period improvement for ABC, growing its half-hour by 3.4 million viewers and by 143% in Adults 18-49 from the same night last year (3.9 million and 0.7/2).
"Shark Tank" (9:00-10:01 p.m.)
Spiking over its lead-in by 24% in Adults 18-49 to emerge as the night's highest-rated show, ABC's "Shark Tank" dominated the 9 o'clock hour (2.1/5), outdelivering NBC's "Grimm" by 24% (1.7/5), CBS' "CSI: NY" by 50% (1.4/4) and Fox's "Fringe" by 133% (0.9/3).
· "Shark Tank" scored the series' 2nd highest Adult 18-49 rating ever, just behind last week's series high.
"20/20" (10:01-11:00 p.m.)
ABC's "20/20" ran No. 1 during the 10 o'clock hour in Adults 18-49 (1.6/5), beating CBS' "Blue Bloods" by 7% (1.5/5) and NBC's "Dateline" by 23% (1.3/4). In addition, the ABC newsmagazine bested "Dateline" by 4% in Total Viewers (4.9 million vs. 4.7 million) and by 24% in the key Adult 25-54 news demo (2.1/6 vs. 1.7/5). Anchored by Elizabeth Vargas, "20/20" reported on wild tales from the workplace, offering tips and secrets on how to survive the corporate jungle from such business successes as Mark Cuban, star of �Shark Tank" and the billionaire owner of the Dallas Mavericks, and Donald Trump.
· Building for the 2nd straight week (+7%), "20/20" marked an 8-week-high among Adults 18-49 - since 9/14/12.
· Continuing to show year-to-year gains, ABC's "20/20" topped its year-ago broadcast (2.0/5 and 1.5/5, respectively) in both Adults 18-49 (+7%) and Adults 25-54 (+5%).
Saturday
With "Saturday Night Football" (Notre Dame at Boston College), ABC easily won the night, dominating Fox with its college football coverage (from 8:00-10:00 p.m.) by 125% (1.8/6 vs. 0.8/3). In addition, ABC stood as the most-watched network on Saturday night, more than doubling the overall audience of Fox (+103% - 5.9 million vs. 2.9 million).
· Airing from 8:06-11:30 p.m., "Saturday Night Football" was the definitive No. 1 program of the night in Adults 18-49 (1.8/6).
· The "Saturday Night Football" game was up over the prior week's match-up by 100% in Total Viewers (5.8 million vs. 2.9 million) and by 157% in Adults 18-49 (1.8/6 vs. 0.7/2).
Sunday
Opposite NFL-driven Sunday competition from NBC's "Sunday Night Football" (Chicago Bears-Houston Texans) and Fox's huge overrun during the first hour of primetime (St. Louis Rams-San Francisco 49rs), ABC defeated CBS on the night by 5% in Adults 18-49 (2.0/5 vs. 1.9/5).
"Once Upon a Time" (8:00-9:00 p.m.)
Shooting up from its Adult 18-49 lead-in (+93%) at 8:00 p.m. and growing from start to finish, ABC's "Once Upon a Time" beat out CBS' "The Amazing Race XXI" during the hour by 8% (2.7/7 vs. 2.5/6). In addition, the ABC drama stood as the No. 1 non-sports program in the hour across all key Women demos (W18-34/W18-49/W25-54).
· ABC's "Once Upon a Time" is generating big gains in DVR playback in the Live + 7 Day ratings, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points.
"Revenge" (9:00-10:01 p.m.)
In the 9:00 p.m. hour, ABC's "Revenge" dominated CBS' competing drama "The Good Wife" by 41% in Adults 18-49 (2.5/6 vs. 1.7/4). For the 2nd week in a row, "Revenge" beat out its non-sports competition on CBS ("The Good Wife") and Fox (1-hour "Family Guy's" 200th episode) by wide margins in Adults 25-54 and across the key Women demographics.
· Surging in DVR playback, on average this season "Revenge" jumps from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).
"666 Park Avenue" (10:01-11:00 p.m.)
During the 10 o'clock hour, ABC freshman "666 Park Avenue" retained 100% of its week-ago number in Adults 25-54 (1.5/3), while growing 5% with Women 25-54 (2.1/5 vs. 2.0/5).
· Continuing to rank among the biggest freshman series this season in DVR playback, on average "666 Park Avenue" sees its Live + 7 Day Adult 18-49 rating jump by 53% (+0.9 rating) and adds another 2.0 million viewers over its Live + Same Day numbers.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 11/05/12.
|