ABC's "Dancing" and "Castle" Post Gains on Monday
Info on ABC's Monday, ahead of the regular press release.
With DWTS: All Stars and Castle, ABC came in as Monday's most-watched TV network, running ahead of the pack for the 9th straight week this season. On the night, ABC outdrew NBC by 3.5 million viewers (The Voice/Revolution), CBS by 4.4 million viewers (HIMYM/Two and a Half Men/2 Broke Girls/Mike & Molly/Hawaii Five-0) and Fox by 7.8 million viewers (Bones/The Mob Doctor). Additionally in Adults 18-49, ABC once again dominated Fox on the evening, leading by 57%.
Building in viewers and young adults from its first hour to its second hour, the season's penultimate Monday installment of Dancing with the Stars: All-Stars earned first in its time slot and registered as the most-watched TV series for the 7th straight Monday, outdrawing NBC's The Voice in head-to-head competition by a season-best 3.6 million viewers. In addition, ABC's Dancing outdelivered Fox's dramas in the 2-hour time period by 64% with Adults 18-49.
· DWTS grew over the previous week by 10% in Adults 18-49 and equaled a season high in Total Viewers.
In the 10pm hour, ABC's Castle finished as Monday's most-watched scripted TV program in its 8th consecutive telecast and topped its slot by wide margins, beating CBS' Hawaii Five-0 by 1.7 million viewers and NBC's Revolution by a season-best 3.5 million viewers. The ABC drama finished #1 in the hour with Women 25-54, beating Hawaii Five-0 by 9% and Revolution by 15%.
· Castle was up week to week in viewers (+4%) and Adults 18-49 (+5%) to post its best numbers in 3 weeks - since 10/29/12.
Quick Take for Monday, November 19, 2012
(Fast Affiliate Live+ Same Day Ratings)
ABC is Monday's Most-Watched Net for the 9th Week Running
"DWTS: All-Stars" Equals a Season High in Total Viewers,
Outdrawing NBC's "The Voice" by a Season-Best 3.5 Million Viewers
ABC's "Castle" is Monday's Top Scripted Program, Outdrawing CBS' "Hawaii Five-0" by 1.7 Million Viewers and NBC's "Revolution" by a Season-Best 3.5 Million Viewers
Monday Night (8:00-11:00 p.m.)
With "DWTS: All Stars" and "Castle," ABC came in as Monday's most-watched TV network, running ahead of the pack for the 9th straight week this season. On the night, ABC (12.9 million) outdrew NBC by 3.5 million viewers (9.4 million - "The Voice"/"Revolution"), CBS by 4.4 million viewers (8.5 million - "HIMYM"/"Two and a Half Men"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.8 million viewers (5.1 million - "Bones"/"The Mob Doctor"). Additionally in Adults 18-49, ABC once again dominated Fox on the evening, leading by 57% (2.2/6 vs. 1.4/4).
"Dancing with the Stars: All-Stars" (8:00-10:00 p.m.)
Building in viewers and young adults from its first hour to its second hour, the season's penultimate Monday installment of "Dancing with the Stars: All-Stars" earned first in its time slot and registered as the most-watched TV series for the 7th straight Monday, outdrawing NBC's "The Voice" in head-to-head competition by a season-best 3.6 million viewers (14.1 million vs. 10.5 million). In addition, ABC's "Dancing" outdelivered Fox's dramas in the 2-hour time period by 64% with Adults 18-49 (2.3/6 vs. 1.4/4).
· "DWTS" grew over the previous week by 10% in Adults 18-49 (2.3/6 vs. 2.1/5) and equaled a season high in Total Viewers.
"Castle" (10:00-11:00 p.m.)
In the 10:00 p.m. hour, ABC's "Castle" (10.5 million) finished as Monday's most-watched scripted TV program in its 8th consecutive telecast and topped its slot by wide margins, beating CBS' "Hawaii Five-0" by 1.7 million viewers (8.8 million) and NBC's "Revolution" by a season-best 3.5 million viewers (7.0 million). The ABC drama finished No. 1 in the hour with Women 25-54 (3.8/8), beating "Hawaii Five-0" by 9% (3.5/8) and "Revolution" by 15% (3.3/7).
· "Castle" was up week to week in viewers (+4% - 10.5 million vs. 10.1 million) and Adults 18-49 (+5% - 2.0/5 vs. 1.9/5) to post its best numbers in 3 weeks - since 10/29/12.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/19/12.
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