or


[11/28/12 - 11:57 AM]
Hallmark Channel's Holiday Streak Continues to Build with #1 Movie of the Day for 4th Consecutive Week
The Hallmark Channel spins the numbers for the week of November 19-25.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HOLIDAY STREAK CONTINUES TO BUILD WITH #1 MOVIE OF THE DAY FOR 4TH CONSECUTIVE WEEK

"Naughty or Nice" is #1 Telecast and #1 Movie of Saturday with 2.6 HH RTG

"Hitched for the Holidays", #2 Movie of Sunday, Garners 2.5 HH RTG

Hallmark Channel delivered the #1 rated ad-supported Saturday night movie on cable for the fourth consecutive week with the November 24th world premiere of original movie, "Naughty or Nice". The film was the #1 cable movie and # 1 telecast for Saturday, garnering a 2.6 household rating and attracting nearly 4.8 million unduplicated viewers. "Naughty or Nice" set a new high as Hallmark Channel's #1 original movie of the year among the network's core demographic of women 25-54, as well as adults 25-54, and was the 2nd highest-rated telecast of the year among households and total viewers.

The network's success over the weekend carried into Sunday, November 25th with the premiere of original movie "Hitched for the Holidays", which placed as the #2 cable movie of the day, with a 2.5 household rating and 4.5 million unduplicated viewers. Combined, "Hitched for the Holidays" and "Naughty or Nice" positioned Hallmark Channel as the #2 cable network among households and total viewer rating, and #2 among households and total viewer delivery in primetime (Sat-Sun, 8-11p) for the weekend.

Among women 25-54 rating, "Naughty or Nice" was the #1 rated ad-supported cable movie of the day, the #1 telecast of the day, and the #2 movie of the entire week. The film was also the #2 cable movie of the week among households. For the Saturday 8pm-10pm time period, "Naughty or Nice" was the #1 cable television program in HH (2.6 rtg), #1 in W25-54 (1.7 rtg), and #1 in P2+ (1.5 rtg). In addition, "Naughty or Nice" placed among the top 5 in household and key demo impressions, including #1 in HH (2,297,000) and #2 in W25-54 (775,000). The original movie lifted Hallmark Channel to be the #1 rated cable network in prime time on Saturday among households and women 25-54 (2.2 HH rtg and 1.4 W25-54 rtg) and the #1 rated cable network for the entire day among W25-54 (.8 HH rtg).

"Hitched for the Holidays" was the #3 movie of the week, in addition to the #2 cable movie of Sunday, boosting Hallmark Channel to the #1 rated cable network for the entire day (1.4 HH rtg). In the 8-10p time period, "Hitched for the Holiday" delivered an average of 634,000 impressions among women 25-54 and ranked among the top 10 in household and key demo ratings, including #2 in HH (2.5 rtg) and #3 in P2+ (1.3 rtg). "Hitched for the Holidays" was also the #3 rated ad-supported cable movie of Sunday among women 25-54 rating.

Stuck in the crossroads of her life, holiday humbug Krissy Kringle (Hilarie Burton), accidentally receives a special delivery intended for Santa Claus in the Hallmark Channel original movie, "Naughty or Nice". Krissy uses the power of the "Naughty or Nice" book to un-do some "Naughty" deeds around her but finds that her newfound power isn't always so "Nice". Eventually, the "Naughty" list hits too close to home but with the help of her mother, Carol (Baxter), and father, Walter Kringle (Gross), Krissy discovers that the book's powers also reveal the nice in people, not just the naughty. Movie also stars three-time Emmy(R) nominee Meredith Baxter ("Family Ties," "Dan Vs"), Michael Gross ("Family Ties," "How I Met Your Mother"), Matt Dallas ("Kyle XY") and Gabriel Tigerman ("Skills Like This").

In the Hallmark Channel original movie, "Hitched for the Holidays", New Yorkers Rob Marino (Lawrence) and Julie Green (Henner) are feeling pressure from their meddling families to find a date this holiday season. After finding each other through a dating website, they agree to pose as each other's special someone but things get complicated when Rob's Catholic family and Julie's Jewish family get involved to help these two make it to the altar. As they double their efforts to keep the charade going through New Year's Eve, Rob and Julie are more than a little surprised when they discover their fake feelings may be a little too real. Movie stars five-time Golden Globe(R) nominee Marilu Henner ("Taxi"), Joey Lawrence ("Melissa and Joey"), and Emily Hampshire ("Ruby Gloom").

Source: The Nielsen Company, November 19 - 25, 2012

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.





  [november 2012]  
S
M
T
W
T
F
S
    


· HITCHED FOR THE HOLIDAYS (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)





most recent ratings | view all posts
[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.