NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 11 - 17, 2013
FOX WINS WEEK AGAIN AMONG KEY DEMOS
NETWORK RANKS NO. 1 AMONG ADULTS 18-34 FOR FOUR NIGHTS
HELL'S KITCHEN Returns with Strong Season 11 Premiere
AMERICAN IDOL Wednesday Outperforms Nearest Competitors by
+41% Among Adults 18-49 and by +125% Among Adults 18-34
Once again, FOX won the week among Adults 18-49, Adults 18-34 and Teens. On Tuesday, a special 9p hour of HELL'S KITCHEN was the highest-rated program of the night in Adults 18-49, Adults 18-34 and Teens. AMERICAN IDOL's Wednesday telecast outperformed its nearest competitors by +41% in Adults 18-49, +125% in Adults 18-34 and +35% in Total Viewers.
For the week, FOX had:
· 8 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 2), AMERICAN IDOL- Thu (No. 6), THE FOLLOWING (No. 8), FAMILY GUY (No. 11), HELL'S KITCHEN 9P (No. 12), THE SIMPSONS (No. 16), HELL'S KITCHEN 8P (No. 17) and GLEE (No. 19).
· 11 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 4), AMERICAN IDOL-Wed (No. 5), THE SIMPSONS (No. 6), THE CLEVELAND SHOW 8:30P (No. 7 tie), AMERICAN IDOL-Thu (No. 7 tie), THE FOLLOWING (No. 10), BOB'S BURGERS (No. 13 tie), GLEE (No. 13 tie), HELL'S KITCHEN 9P (No. 13 tie), HELL'S KITCHEN 8P (No. 16) and THE CLEVELAND SHOW 7:30P (No. 19).
· 11 of the Top 20 programs among Teens: AMERICAN IDOL-Thu (No. 2), AMERICAN IDOL-Wed (No. 3), FAMILY GUY (No. 4), THE SIMPSONS (No. 5 tie), THE CLEVELAND SHOW 8:30P (No. 5 tie), GLEE (No. 8 tie), BOB'S BURGERS (No. 8 tie), HELL'S KITCHEN 9P (No. 14), THE CLEVELAND SHOW 7:30P (No. 16), HELL'S KITCHEN 8P (No. 20 tie) and THE FOLLOWING (No. 20 tie).
· 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 3), AMERICAN IDOL-Thu (No. 7) and THE FOLLOWING (No. 19).
Nightly and Program Highlights
MONDAY
8:00-9:00 BONES (R): (A18 49: 1.3/4, 5.0 Mil Total Viewers)
9:00-10:00 THE FOLLOWING: (A18 49: 2.7/7, 8.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.0/5, 6.6 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49, Adults 18-34 and Total Viewers. At 8p, an encore BONES delivered a 1.3/4 in Adults 18-49.
THE FOLLOWING posted a 2.7/7 in Adults 18-49. THE FOLLOWING was the highest-rated program of the night in Men 18-49 and Men 18-34.
TUESDAY
8:00-9:00 HELL'S KITCHEN (P): (A18-49: 2.1/7, 5.3 Mil Total Viewers)
9:00-10:00 HELL'S KITCHEN (S): (A18-49: 2.3/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.2/7, 5.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Teens.
The 8p hour of the premiere of HELL'S KITCHEN (2.1/7) ranked as the No. 2 program of the night in Adults 18-49, Adults 18-34 and Teens (tie).
A special 9p hour of HELL'S KITCHEN (2.3/6) was the highest-rated program of the night in Adults 18-49, Adults 18-34 and Teens.
From 8-10p, the two-hour premiere of HELL'S KITCHEN (2.2/7) improved upon FOX's prior season average on Tuesday nights by +29% (2.2 vs. 1.7) in Adults 18-49 and +45% in Total Viewers (5.5 Mil. vs. 3.8 Mil.).
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18 49: 3.8/11, 13.4 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens. FOX outperformed the No. 2 network of the night, CBS by +90% in Adults 18-49 (3.8 vs. 2.0), +145% in Adults 18-34 (2.7 vs. 1.1) and +61% in Total Viewers (13.4 Mil. vs. 8.3 Mil.). FOX won its ninth straight Wednesday.
AMERICAN IDOL (3.8/11) was the highest-rated program of the night in Adults 18-49, Adults 18-34, Total Viewers, Teens and all key demos. AMERICAN IDOL outperformed its nearest competitors by +41% in Adults 18-49 (3.8 vs. 2.7 for CBS' Survivor), +125% in Adults 18-34 (2.7 vs. 1.2 for CBS' Survivor/ABC's repeat Modern Family tie) and +35% in Total Viewers (13.4 Mil. vs. 9.9 Mil. for CBS' Survivor).
THURSDAY
8:00-9:00 AMERICAN IDOL: (A18 49: 3.1/10, 11.9 Mil Total Viewers)
9:00-10:00 GLEE: (A18 49: 2.0/6, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.5/8, 8.7 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49 and No. 1 among Adults 18-34, Teens and Women 18-49 (tie). FOX has won nine straight Thursdays among Adults 18-34. AMERICAN IDOL posted a 3.1/10 in Adults 18-49. GLEE delivered a 2.0/6 in Adults 18-49. In the 9-10p hour, GLEE ranked No. 2 among Adults 18-34 and No. 1 in Teens.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (A18 49: 1.1/4, 3.0 Mil Total Viewers)
9:00-10:00 TOUCH: (A18 49: 0.6/2, 2.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 0.8/3, 2.6 Mil Total Viewers)
On Friday, FOX placed No. 4 for the night among Adults 18-49, moving to No. 3 among Adults 18-34 and Teens (both ties).
KITCHEN NIGHTMARES delivered a 1.1/4 in Adults 18-49 at 8p, while TOUCH posted a 0.6/2 at 9p.
SATURDAY
8:00-8:30 COPS: (A18-49: 0.9/4, 3.3 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18-49: 0.9/3, 3.4 Mil Total Viewers)
9:00-10:00 THE FOLLOWING (R): (A18-49: 0.4/1, 1.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.7/2, 2.3 Mil Total Viewers)
FOX ranked No. 2 on Saturday night among Adults 18-49 (tie) with an original COPS (0.9/4) and encores of COPS 2 (0.9/3) and THE FOLLOWING (0.4/1).
SUNDAY
7:00-7:29 BOB'S BURGERS (R): (A18-49: 0.7/2, 1.8 Mil Total Viewers)
7:29-7:59 THE CLEVELAND SHOW: (A18-49: 1.3/4, 2.8 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18-49: 2.2/6, 4.9 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW: (A18-49: 1.9/5, 4.1 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18-49: 2.4/6, 4.9 Mil Total Viewers)
9:30-10:00 BOB'S BURGERS: (A18-49: 1.7/4, 3.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.7/5, 3.7 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49 (tie) and won the night among Adults 18-34 and Teens.
FOX's 8-10p animation block gave FOX the four highest rated programs of the night among Adults 18-34.
At 7p an encore BOB'S BURGERS (0.7/2) was followed by an original of THE CLEVELAND SHOW (1.3/4).
THE SIMPSONS did a 2.2/6 at 8p. Another original of THE CLEVELAND SHOW at 830p delivered a 1.9/5, up +6% from the previous week (1.8/5).
FAMILY GUY posted a 2.4/6 in Adults 18-49. FAMILY GUY was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens.
BOB'S BURGERS did a 1.7/4 at 930p.
MARCH 11 - 17, 2013
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.9/6 FOX 1.6/6 FOX 6.0
ABC 1.7/5 ABC 1.2/4 ABC 5.8
CBS 1.7/5 CBS 1.0/3 CBS 8.6
NBC 1.1/3 NBC 0.8/3 NBC 3.8
12/13 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 3/3/13) among Adults 18-49:
12/13 Season through 3/3 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
BONES 2.2/6 3.1/8 +41%
THE MOB DOCTOR 1.0/2 1.3/3 +30%
THE FOLLOWING 2.9/7 4.6/12 +59%
RAISING HOPE 1.6/5 2.1/6 +31%
BEN AND KATE 1.3/4 1.6/4 +23%
NEW GIRL 2.3/6 3.8/10 +65%
THE MINDY PROJECT 1.7/4 2.3/6 +35%
AMERICAN IDOL-Wed 4.8/13 5.8/16 +21%
THE X FACTOR-Wed 3.1/9 3.6/10 +16%
AMERICAN IDOL-Thu 4.4/12 5.3/15 +20%
THE X FACTOR-Thu 2.9/8 3.4/10 +17%
GLEE 2.3/6 3.7/10 +61%
KITCHEN NIGHTMARES 1.1/4 1.5/5 +36%
FRINGE 1.0/3 1.6/5 +60%
TOUCH 0.8/2 1.2/4 +50%
THE CLEVELAND SHOW 1.5/4 1.8/5 +20%
THE SIMPSONS 2.8/7 3.3/8 +18%
BOB'S BURGERS 2.1/5 2.4/6 +14%
FAMILY GUY 2.9/7 3.9/9 +34%
AMERICAN DAD 2.2/5 2.7/6 +23%
12/13 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 3/3/13) among Total Viewers:
12/13 Season thru 3/3 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
BONES 8.0 10.3 +30%
THE MOB DOCTOR 3.6 4.6 +29%
THE FOLLOWING 9.0 13.1 +44%
RAISING HOPE 3.8 4.8 +25%
BEN AND KATE 2.8 3.4 +21%
NEW GIRL 4.4 6.8 +54%
THE MINDY PROJECT 3.2 4.3 +33%
AMERICAN IDOL-Wed 15.0 17.3 +15%
THE X FACTOR-Wed 8.6 9.9 +15%
AMERICAN IDOL-Thu 14.0 16.3 +16%
THE X FACTOR-Thu 8.5 9.7 +14%
GLEE 5.9 8.8 +49%
KITCHEN NIGHTMARES 3.2 3.9 +23%
FRINGE 2.8 4.3 +52%
TOUCH 2.9 4.1 +43%
THE CLEVELAND SHOW 3.2 3.6 +12%
THE SIMPSONS 6.1 7.0 +15%
BOB'S BURGERS 4.4 4.9 +11%
FAMILY GUY 5.7 7.5 +30%
AMERICAN DAD 4.5 5.4 +19%
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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