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[05/01/13 - 11:58 AM]
Golf Channel Posts Most-Watched April Ever, 11% Increase in Viewership Year Over Year
Golf Channel spins the numbers for the month to date.
[via press release from Golf Channel]

GOLF CHANNEL POSTS MOST-WATCHED APRIL EVER, 11% INCREASE IN VIEWERSHIP YEAR OVER YEAR

Nearly 20 Million Unique Viewers Tuned in to Golf Channel in April

GolfChannel.com and Golf Channel Mobile Score Best Month Ever Across Key Metrics

ORLANDO, Fla. - May 1, 2013 - Coming off 2012 as the most-watched year in its 18-year history and first quarter 2013 as the network's most-watched quarter ever, Golf Channel continues to build momentum in 2013 with its most-watched April ever. This is the fourth straight month in 2013 to reach the most-watched milestone.

Over 19 million unique viewers tuned in to Golf Channel in April. For 24-hour Total Day (6AM-6AM), 128,000 average viewers per minute were tuned in to Golf Channel in April, representing a 11% year-over-year increase compared to April 2012 (115,000), 26% vs. April 2011 (101,000) and 48% vs. April 2010 (86,000), according to data released today by the Nielsen Company. These record numbers are built upon Golf Channel's success in 2011 and 2012 as the fastest-growing television network among those serving 80 million-plus homes - a two-year span of unprecedented viewership growth since the network became part of the NBC Sports Group.

GOLFCHANNEL.COM AND GOLF CHANNEL MOBILE POST RECORD TRAFFIC

Golf Channel's digital presence experienced its best month ever in April with GolfChannel.com pulling in record numbers for unique visitors and video starts. Golf Channel Mobile, which for the first time ever drove more than 50% of the network's total digital page views, also posted its best month ever with record numbers for page views, unique visitors, visits and video starts. All of these best month ever milestones for GolfChannel.com and Golf Channel Mobile come on the heels of setting the same records in March 2013.

ABOUT GOLF CHANNEL

As the fastest-growing network on television, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming. Golf Channel's digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

Sources:

Ratings: Nielsen National Ratings MIT using StarTrak (Live+Same Day HH Cvg Rtg and P2+ 000s unless otherwise indicated) vs. comparable time periods/programs/telecasts in prior years. Details available.

April '13 unique viewers claim based upon P2+ LSD Cume w/6-min qualifier for 4/01/13-4/28/13 (month).

Fastest-Growing Network claim based upon Nielsen; Avg of 2012 (latest year) vs. 2010 (last year prior to merger with NBC Sports Group) using Live+Same Day P2+ (000)s among broadcast networks and cable networks in greater than 80 million homes; Mon-Sun 6a-6a; Subject to qualifications.

Digital:

Omniture. Details available.





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