Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (10/6/13):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX (from 7-7:30p), CBS, and NBC are approximate. On CBS, the NFL overrun aired until approximately 7:44p.]
NBC (12.608 million viewers, #2; adults 18-49: 4.9, #1) continued its demo reign on Sunday with its usual mix of "Football Night in America #1" (6.433 million viewers, #11; adults 18-49: 2.1, #T10), "Football Night in America #2" (9.883 million viewers, #6; adults 18-49: 3.6, #5), "Football Night in America #3" (12.783 million viewers, #4; adults 18-49: 4.9, #4) and "Sunday Night Football" (14.353 million viewers, #3; adults 18-49: 5.7, #2).
The silver then went to CBS (15.156 million viewers, #1; adults 18-49: 3.8, #2) with its "NFL Overrun" (29.016 million viewers, #1; adults 18-49: 9.4, #1) powered lineup of "60 Minutes" (20.890 million viewers, #2; adults 18-49: 5.4, #3), "The Amazing Race 23" (11.122 million viewers, #5; adults 18-49: 2.5, #T7), "The Good Wife" (9.583 million viewers, #7; adults 18-49: 1.9, #T12) and "The Mentalist" (9.046 million viewers, #8; adults 18-49: 1.7, #16).
Next up was FOX (4.597 million viewers, #4; adults 18-49: 2.1, #3) with its own "NFL Overrun" (3.186 million viewers, #18; adults 18-49: 1.2, #17) followed by a repeat of "The Simpsons" (4.240 million viewers, #15; adults 18-49: 1.8, #15) and originals from "The Simpsons" (6.313 million viewers, #12; adults 18-49: 2.9, #6), "Bob's Burgers" (4.222 million viewers, #16; adults 18-49: 1.9, #T12), "Family Guy" (5.207 million viewers, #13; adults 18-49: 2.5, #T7) and "American Dad" (4.416 million viewers, #14; adults 18-49: 2.1, #T10).
And finally, a repeat of "Once Upon a Time" (2.875 million viewers, #19; adults 18-49: 0.6, #19) led into new episodes of "Once Upon a Time" (7.658 million viewers, #9; adults 18-49: 2.5, #T7), "Revenge" (6.693 million viewers, #10; adults 18-49: 1.9, #T12) - marking its series low for fall originals - and "Betrayal" (3.965 million viewers, #17; adults 18-49: 1.1, #18) on ABC (5.298 million viewers, #3; adults 18-49: 1.5, #4).
Week-to-week changes (adults 18-49):
+260.00% - 60 Minutes
+26.67% - The Good Wife
+25.00% - The Amazing Race 23
+6.25% - The Mentalist
+5.88% - Football Night in America #2
+3.57% - The Simpsons
0.00% - Football Night in America #1
0.00% - American Dad
-3.85% - Once Upon a Time
-3.85% - Family Guy
-7.55% - Football Night in America #3
-9.52% - Bob's Burgers
-14.93% - Sunday Night Football
-20.83% - Revenge
-26.67% - Betrayal
Year-to-year changes (adults 18-49):
+42.11% - 60 Minutes
+11.76% - The Good Wife
+6.25% - The Mentalist
0.00% - The Amazing Race 23
0.00% - Football Night in America #1
-6.45% - The Simpsons
-8.06% - Sunday Night Football
-9.26% - Football Night in America #3
-10.00% - Football Night in America #2
-17.39% - Bob's Burgers
-19.23% - American Dad
-24.24% - Once Upon a Time
-26.47% - Family Guy
-26.92% - Revenge
-35.29% - Betrayal (vs. 666 Park Avenue)
Here are the highlights of the 19 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/7/12):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX (from 7-7:30p), CBS and NBC are approximate.]
NBC (14.72 million viewers, #1; adults 18-49: 5.8, #1) was the network to beat on Sunday with its mix of "Football Night in America #1" (6.47 million viewers, #14; adults 18-49: 2.1, #14), "Football Night in America #2" (10.26 million viewers, #5; adults 18-49: 4.0, #4), "Football Night in America #3" (13.82 million viewers, #4; adults 18-49: 5.4, #3) and of course "Sunday Night Football" (15.79 million viewers, #3; adults 18-49: 6.2, #2).
CBS (12.68 million viewers, #2; adults 18-49: 3.2, #2) then took home the silver with a half hour of "NFL Overrun" (23.18 million viewers, #1; adults 18-49: 7.8, #1) followed by originals from "60 Minutes" (16.07 million viewers, #2; adults 18-49: 3.8, #5), "The Amazing Race 21" (9.77 million viewers, #6; adults 18-49: 2.5, #11), "The Good Wife" (8.95 million viewers, #8; adults 18-49: 1.7, #T16) and "The Mentalist" (8.70 million viewers, #9; adults 18-49: 1.6, #18).
Next up was FOX (5.39 million viewers, #4; adults 18-49: 2.6, #3) with a repeat of "The Simpsons" (4.64 million viewers, #18; adults 18-49: 2.0, #15) followed by the return of "The Cleveland Show" (4.43 million viewers, #19; adults 18-49: 2.2, #13) plus originals from "The Simpsons" (6.52 million viewers, #12; adults 18-49: 3.1, #8), "Bob's Burgers" (4.84 million viewers, #17; adults 18-49: 2.3, #12), "Family Guy" (6.74 million viewers, #11; adults 18-49: 3.4, #6) and "American Dad" (5.18 million viewers, #15; adults 18-49: 2.6, #T9).
And finally, ABC (7.36 million viewers, #3; adults 18-49: 2.3, #4) rounded out the night with the season premiere of "America's Funniest Home Videos" (6.48 million viewers, #13; adults 18-49: 1.5, #19) alongside new episodes of "Once Upon a Time" (9.62 million viewers, #7; adults 18-49: 3.3, #7), "Revenge" (8.27 million viewers, #10; adults 18-49: 2.6, #T9) and "666 Park Avenue" (5.08 million viewers, #16; adults 18-49: 1.7, #T16).
Week-to-week changes (adults 18-49):
+111.11% - 60 Minutes
+4.00% - American Dad
+3.03% - Family Guy
0.00% - The Amazing Race 21
-5.56% - The Good Wife
-8.00% - Bob's Burgers
-13.16% - Once Upon a Time
-16.22% - The Simpsons
-18.75% - Revenge
-22.73% - 666 Park Avenue
-23.46% - Sunday Night Football
-23.81% - The Mentalist
Year-to-year changes (adults 18-49):
+210.00% - The Simpsons (vs. The X Factor (Repeat))
+161.54% - Family Guy (vs. The X Factor (Repeat))
+130.00% - Bob's Burgers (vs. The X Factor (Repeat))
+120.00% - The Cleveland Show (vs. The Cleveland Show (Repeat))
+100.00% - American Dad (vs. The X Factor (Repeat))
+65.00% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
+7.14% - America's Funniest Home Videos
+5.56% - 60 Minutes
-3.70% - Revenge (vs. Desperate Housewives)
-7.41% - The Amazing Race 21
-10.53% - 666 Park Avenue (vs. Pan Am)
-20.00% - The Mentalist (vs. CSI: Miami)
-21.52% - Sunday Night Football
-22.73% - The Good Wife
Source: Nielsen Media Research
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