Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (10/13/13):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX and NBC are approximate.]
NBC (17.512 million viewers, #1; adults 18-49: 6.5, #1) was the network to beat on Sunday with its mix of "Football Night in America #1" (5.674 million viewers, #13; adults 18-49: 1.9, #8), "Football Night in America #2" (8.725 million viewers, #7; adults 18-49: 3.2, #5), "Football Night in America #3" (15.631 million viewers, #4; adults 18-49: 5.8, #4) and "Sunday Night Football" (19.645 million viewers, #2; adults 18-49: 7.3, #2).
FOX (11.355 million viewers, #2; adults 18-49: 3.6, #2) then had to settle for second place with its coverage of the "NFL Overrun" (23.126 million viewers, #1; adults 18-49: 8.0, #1), "The OT" (18.145 million viewers, #3; adults 18-49: 6.3, #3) and "ALCS, Game 2" (8.261 million viewers, #9; adults 18-49: 2.4, #6).
Next up was CBS (9.091 million viewers, #3; adults 18-49: 1.5, #T3) with originals from "60 Minutes" (10.580 million viewers, #5; adults 18-49: 1.5, #11), "The Amazing Race 23" (8.073 million viewers, #10; adults 18-49: 1.8, #9), "The Good Wife" (8.358 million viewers, #8; adults 18-49: 1.2, #13) and "The Mentalist" (9.196 million viewers, #6; adults 18-49: 1.3, #12).
And finally, the return of "America's Funniest Home Videos" (5.150 million viewers, #14; adults 18-49: 1.1, #14) led into new episodes of "Once Upon a Time" (7.357 million viewers, #11; adults 18-49: 2.3, #7), "Revenge" (6.018 million viewers, #12; adults 18-49: 1.7, #10) and "Betrayal" (3.005 million viewers, #15; adults 18-49: 0.9, #15) on ABC (5.382 million viewers, #4; adults 18-49: 1.5, #T3) to round out the night.
Week-to-week changes (adults 18-49):
+28.07% - Sunday Night Football
+18.37% - Football Night in America #3
-8.00% - Once Upon a Time
-9.52% - Football Night in America #1
-10.53% - Revenge
-11.11% - Football Night in America #2
-18.18% - Betrayal
-23.53% - The Mentalist
-28.00% - The Amazing Race 23
-36.84% - The Good Wife
-72.22% - 60 Minutes
Year-to-year changes (adults 18-49):
+26.32% - ALCS, Game 2 (vs. NLCS, Game 1)
+9.43% - Football Night in America #3
+5.80% - Sunday Night Football
0.00% - Football Night in America #1
-3.03% - Football Night in America #2
-21.43% - America's Funniest Home Videos
-23.33% - Once Upon a Time
-29.41% - The Good Wife
-30.77% - The Amazing Race 23
-35.00% - The Mentalist
-37.04% - Revenge
-40.00% - Betrayal (vs. 666 Park Avenue)
-42.31% - 60 Minutes
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/14/12):
[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS, FOX and NBC are approximate.]
NBC (14.70 million viewers, #1; adults 18-49: 5.6, #1) took home an easy win on Sunday with its mix of "Football Night in America #1" (5.73 million viewers, #14; adults 18-49: 1.9, #T11), "Football Night in America #2" (9.08 million viewers, #9; adults 18-49: 3.3, #5), "Football Night in America #3" (14.23 million viewers, #3; adults 18-49: 5.3, #3) and "Sunday Night Football" (17.72 million viewers, #1; adults 18-49: 6.9, #1).
FOX (8.08 million viewers, #3; adults 18-49: 2.7, #2) then snagged a distant silver with its mix of "NFL Overrun" (17.05 million viewers, #2; adults 18-49: 6.2, #2), "The OT" (11.59 million viewers, #5; adults 18-49: 4.4, #4) and coverage of the "NLCS, Game 1" (6.00 million viewers, #12; adults 18-49: 1.9, #T11).
Next up was CBS (10.41 million viewers, #2; adults 18-49: 2.2, #3) with originals from "60 Minutes" (12.56 million viewers, #4; adults 18-49: 2.6, #T8), "The Amazing Race 21" (9.42 million viewers, #7; adults 18-49: 2.6, #T8), "The Good Wife" (9.04 million viewers, #10; adults 18-49: 1.7, #13) and "The Mentalist" (10.62 million viewers, #6; adults 18-49: 2.0, #10).
And finally, ABC (7.01 million viewers, #4; adults 18-49: 2.1, #4) closed out the night with new episodes of "America's Funniest Home Videos" (5.77 million viewers, #13; adults 18-49: 1.4, #15), "Once Upon a Time" (9.14 million viewers, #8; adults 18-49: 3.0, #6), "Revenge" (8.21 million viewers, #11; adults 18-49: 2.7, #7) and "666 Park Avenue" (4.92 million viewers, #15; adults 18-49: 1.5, #14).
Week-to-week changes (adults 18-49):
+25.00% - The Mentalist
+11.29% - Sunday Night Football
+4.00% - The Amazing Race 21
+3.85% - Revenge
0.00% - The Good Wife
-6.67% - America's Funniest Home Videos
-9.09% - Once Upon a Time
-11.76% - 666 Park Avenue
-31.58% - 60 Minutes
Year-to-year changes (adults 18-49):
+57.89% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
+36.84% - 60 Minutes
+21.05% - Sunday Night Football
+4.00% - The Amazing Race 21
0.00% - Revenge (vs. Desperate Housewives)
-6.67% - America's Funniest Home Videos
-16.67% - The Mentalist (vs. CSI: Miami)
-16.67% - 666 Park Avenue (vs. Pan Am)
-19.05% - The Good Wife
Source: Nielsen Media Research
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