Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/21/13):
NBC (12.454 million viewers, #1; adults 18-49: 3.8, #1) continued its Monday win streak with new episodes of "The Voice" (13.397 million viewers, #1; adults 18-49: 4.2, #1) and "The Blacklist" (10.566 million viewers, #4; adults 18-49: 3.0, #2).
CBS (7.290 million viewers, #3; adults 18-49: 2.2, #2) then was a distant second place with its mix of "How I Met Your Mother" (7.866 million viewers, #7; adults 18-49: 2.9, #3), "2 Broke Girls" (8.052 million viewers, #6; adults 18-49: 2.6, #4), a repeat "The Big Bang Theory" (8.488 million viewers, #5; adults 18-49: 2.5, #5), "Mom" (7.786 million viewers, #8; adults 18-49: 2.4, #6) and "Hostages" (5.774 million viewers, #10; adults 18-49: 1.4, #10).
Next up was ABC (12.289 million viewers, #2; adults 18-49: 1.9, #3) with originals from "Dancing with the Stars" (13.113 million viewers, #2; adults 18-49: 1.9, #T8) and "Castle" (10.640 million viewers, #3; adults 18-49: 1.9, #T8).
Meanwhile, FOX (5.428 million viewers, #4; adults 18-49: 1.6, #4) served up a new "Bones" (7.486 million viewers, #9; adults 18-49: 2.1, #7) and a rebroadcast of "Sleepy Hollow" (3.371 million viewers, #11; adults 18-49: 1.0, #11).
And finally, new episodes of "Hart of Dixie" (1.434 million viewers, #13; adults 18-49: 0.6, #T12) and "Beauty and the Beast" (1.670 million viewers, #12; adults 18-49: 0.6, #T12) closed out the night on The CW (1.552 million viewers, #5; adults 18-49: 0.6, #5).
In the netlet's target demo (women 18-34), "Dixie" delivered a 0.6 rating while "Beast" posted a 0.7 rating.
Week-to-week changes (adults 18-49):
+100.00% - Beauty and the Beast
+50.00% - Hart of Dixie
+26.32% - Mom
+16.67% - Hostages
+5.00% - Bones
+4.00% - 2 Broke Girls
-3.33% - How I Met Your Mother
-6.25% - The Blacklist
-6.67% - The Voice
-9.52% - Dancing with the Stars
-13.64% - Castle
Year-to-year changes (adults 18-49):
+50.00% - Beauty and the Beast (vs. Gossip Girl)
+50.00% - Hart of Dixie (vs. 90210)
+38.10% - How I Met Your Mother (vs. The Big Bang Theory (Repeat))
+23.81% - 2 Broke Girls (vs. 2 Broke Girls (Repeat))
+4.35% - Mom (vs. CBS News Special)
0.00% - Bones (vs. NLCS, Game 7)
0.00% - The Voice (vs. The Voice/NBC News Special)
-17.81% - The Blacklist (vs. NBC News Special/Debate Analysis)
-25.49% - Castle (vs. ABC News Special/Debate Analysis)
-28.30% - Dancing with the Stars (vs. Dancing with the Stars/ABC News Special)
-31.71% - Hostages (vs. CBS News Special/Debate Analysis)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.2/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/22/12):
[EDITOR'S NOTE: Fast Nationals for ABC, CBS and NBC are approximate due to live Presidential Debate coverage. ABC was also impacted by local market NFL preemptions.]
NBC (11.24 million viewers, #2; adults 18-49: 4.0, #1) topped the charts on Monday with its mix of "The Voice" (11.95 million viewers, #2; adults 18-49: 4.2, #T1), "NBC News Special" (11.54 million viewers, #3; adults 18-49: 4.2, #T1) and "Debate Analysis" (8.93 million viewers, #5; adults 18-49: 3.1, #3).
ABC (11.27 million viewers, #1; adults 18-49: 2.6, #2) then claimed the silver with its combination of "Dancing with the Stars" (13.20 million viewers, #1; adults 18-49: 2.4, #5), "ABC News Special" (11.01 million viewers, #4; adults 18-49: 2.9, #4) and "Debate Analysis" (8.16 million viewers, #6; adults 18-49: 2.2, #7).
Next up was CBS (7.44 million viewers, #3; adults 18-49: 2.2, #3) with repeats of "The Big Bang Theory" (7.75 million viewers, #8; adults 18-49: 2.1, #T8) and "2 Broke Girls" (6.93 million viewers, #10; adults 18-49: 2.1, #T8) followed by its "CBS News Special" (7.94 million viewers, #7; adults 18-49: 2.3, #6) and "Debate Analysis" (6.18 million viewers, #11; adults 18-49: 1.8, #11).
Meanwhile, FOX (7.16 million viewers, #4; adults 18-49: 2.1, #4) offered up its coverage of the "NLCS, Game 7" (7.16 million viewers, #9; adults 18-49: 2.1, #T8).
And finally, originals from "90210" (0.95 million viewers, #12; adults 18-49: 0.4, #T12) and "Gossip Girl" (0.90 million viewers, #13; adults 18-49: 0.4, #T12) on The CW (0.93 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.
In the netlet's target demo (women 18-34), "90210" delivered a 0.6 rating while "Gossip Girl" posted a 0.8 rating.
Week-to-week changes (adults 18-49):
+14.29% - Dancing with the Stars
0.00% - Gossip Girl
-12.50% - The Voice
-33.33% - 90210
Year-to-year changes (adults 18-49):
+180.00% - The Voice (vs. The Sing-Off)
-22.58% - Dancing with the Stars
-33.33% - 90210 (vs. Gossip Girl)
-50.00% - Gossip Girl (vs. Hart of Dixie)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.
* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.
* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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