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[11/02/13 - 08:48 AM]
"Grimm" Captures the #1 18-49 Rating of the Night for a Scripted Series
NBC spins the numbers for Friday, November 1.
[via press release from NBC]

Friday Primetime Results:

"Grimm" is the #1 scripted show of the night on ABC, CBS, NBC and Fox, while "Dracula" retained 87% of that lead-in to tie for the #2 drama of the night on those nets.

L+3 TIME-SHIFTING: Last week's "Grimm" grew by 58% and "Dracula" increased by 56%, in both cases by a full rating point, in "live plus three day" 18-49 results versus these next-day "live plus same day" ratings.

· "Grimm" (1.5/5 in 18-49, 4.9 million viewers overall at 9 p.m. ET) captured the #1 18-49 rating of the night for a scripted series on ABC, CBS, NBC and Fox. "Grimm" built on its 18-49 lead-in by 114% (to a 1.5 from a 0.7). "Grimm" grew by 15% versus last season's time-period average for NBC in 18-49 (to a 1.5 from a 1.3).

· L+3: Last week's "Grimm" added 58% or 1.03 rating points to its next-day "live plus same day" 18-49 rating (to a 2.80 in L+3 from a 1.77 in L+SD) and in total viewers, added 42% or 2.607 million persons (8.757 million vs. 6.150 million). The 8.757 is a series record for "Grimm" in L+3 total viewers. L+7: Last season, "Grimm" originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).

· "Dracula" (1.3/4 in 18-49, 3.4 million viewers overall at 10 p.m. ET) retained 87% of its 18-49 lead-in from "Grimm" to tie for the #2 drama rating of the night on ABC, CBS, NBC or Fox. "Dracula" is up versus NBC's average in the time period last season in 18-49 rating (1.3 vs. 1.2, L+SD non-sports).

· In the time period, "Dracula" is #1 in men 18-34 (with a 0.9 rating) and men 18-49 (1.1) on ABC, CBS and NBC, and tied for #1 in adults 18-34 (1.0).

· L+3: Last week's "Dracula" added 56% or 1.00 of a point to its next-day "live plus same day" 18-49 rating (to a 2.79 in L+3 from a 1.79 in L+SD) and in total viewers, added 44% or 2.291 million persons (7.552 million vs. 5.261 million).

· The NBC News Special "Why We Love Vampires" averaged a 0.7/2 in 18-49 and 2.6 million viewers overall from 8-9 p.m. ET.

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2013]  
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· DRACULA (NBC)
· GRIMM (NBC)




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