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NATIONAL NIELSEN RATINGS FOR THE WEEK OF DECEMBER 30, 2013 - JANUARY 5, 2014
NFC WILDCARD PLAYOFF GAME, COTTON BOWL AND SUNDAY ANIMATED COMEDIES DRIVE FOX'S WEEK
BOB'S BURGERS Delivers Highest Rating in One Year
FOX NFL SUNDAY Ranks As Television's No. 1 Program of Week
As the holidays came to a close, FOX's week was highlighted by the NFC WILDCARD PLAYOFF GAME and 2014 COTTON BOWL along with THE SIMPSONS, BOB'S BURGERS, FAMILY GUY and AMERICAN DAD, which led the network to a second-place finish among Adults 18-34. BOB'S BURGERS delivered its highest-ratings among Adults 18-49 in one year. In addition, FOX NFL SUNDAY won the week outright across all of television among Adults 18-49, Adults 18-34, Teens and Total Viewers.
FOX had:
· 6 of the Top 20 programs among Adults 18-49: FOX NFC WILDCARD GAME (No. 1), THE SIMPSONS (No. 5), FAMILY GUY (No. 7), BOB'S BURGERS (No. 8), AMERICAN DAD (No. 10) and AT&T COTTON BOWL (No. 14).
· 6 of the Top 20 programs among Adults 18-34: FOX NFC WILDCARD GAME (No. 1), THE SIMPSONS (No. 4), FAMILY GUY (No. 6), BOB'S BURGERS (No. 7), AMERICAN DAD (No. 9) and AT&T COTTON BOWL (No. 17).
· 5 of the Top 20 programs among Teens: FOX NFC WILDCARD GAME (No. 1), AMERICAN DAD (No. 5 tie), THE SIMPSONS (No. 5 tie), FAMILY GUY (No. 8) and BOB'S BURGERS (No. 10).
· 2 of the Top 20 programs among Total Viewers: FOX NFC WILDCARD GAME (No. 1) and THE SIMPSONS (No. 8).
FOX Program Ratings of the Week
Program and Nightly Highlights
Monday: With all of the broadcast networks in repeats, FOX placed fifth in prime among Adults 18-49 (0.8/2). An encore ALMOST HUMAN posted a 0.9/3 among Adults 18-49, followed by an encore SLEEPY HOLLOW, which delivered a 0.7/2.
Tuesday: FOX aired New Year's Eve encore specials of DADS (0.7/2), BROOKLYN NINE-NINE (0.5/2), NEW GIRL (0.4/1) and THE MINDY PROJECT (0.3/1).
Wednesday: On Wednesday, back to back encore specials of DADS averaged a 0.8/2 from 8-9pm. In the 9pm hour, back to back encore specials of BROOKLYN NINE-NINE averaged a 0.6/2 among Adults 18-49.
Thursday: FOX aired encores of SLEEPY HOLLOW (0.6/2) and BONES (0.7/2).
Friday: Oklahoma State and Missouri went head to head in the 2014 COTTON BOWL (1.9/6), giving FOX a nightly victory among Adults 18-49.
Saturday: FOX aired an encore ALMOST HUMAN at 8pm (0.3/1), followed by a SLEEPY HOLLOW encore at 9pm (0.4/1).
Sunday: FOX ranked No. 1 (7.7/19) among Adults 18-49 Sunday night with the NFC WILDCARD PLAYOFF overrun followed by the first all-original lineup of animated comedies in three weeks (since 12/15/13). The prime portion of the NFL Game from 7-7:51pm (17.3/43) and its post-game show from 7:51-8:07pm (10.0/25) pushed THE SIMPSONS to a start time of 8:07pm, with the rest of prime sliding. All four animated comedies were up significantly from their respective fall averages: THE SIMPSONS (+70%, 4.6/11 vs. 2.7/7), BOB'S BURGERS (+52%, 2.9/7 vs. 1.9/5), FAMILY GUY (+24%, 3.1/7 vs. 2.5/6) and AMERICAN DAD (+25%, 2.5/6 vs. 2.0/5).
DECEMBER 30, 2013 - JANUARY 5, 2014
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.2/6 FOX 1.9/6 FOX 6.6
ABC 1.3/4 ABC 0.9/3 ABC 5.1
CBS 1.2/3 CBS 0.7/2 CBS 6.8
NBC 2.6/7 NBC 2.0/7 NBC 8.5
CW 0.4/1 CW 0.3/1 CW 1.1
UNI 1.0/3 UNI 0.8/3 UNI 2.6
TEL 0.5/2 TEL 0.5/2 TEL 1.3
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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