ABC's "The Bachelor" Is Up to Best-Since-Premiere Numbers/Repeat "Castle" Outdraws CBS' Original "Intelligence" at 10pm
ABC Monday Prime (8-11pm - 8.0 million and 2.1/6 in AD18-49): With The Bachelor and a repeat Castle, ABC took second on Monday to CBS' all-original line-up in Total Viewers and Adults 18-49. For the 3rd straight week, the Net ranked #1 on Monday with Adults 18-34 and key Women (W18-34/W18-49/W25-54).
The Bachelor (8-10pm - 8.6 million and 2.5/7 in AD18-49): From 8-10pm, ABC's The Bachelor once again paced well ahead of its unscripted competition, beating NBC's back-to-back episodes of Hollywood Game Night by 3.5 million viewers (8.6 million vs. 5.1 million) and by 79% in Adults 18-49 (2.5/7 vs. 1.4/4). Building from its first to second hour, The Bachelor won the 9 o'clock hour in Adults 18-49 (2.7/7), outdelivering CBS' comedies by 8% (2.5/6 - Mike & Molly/Mom) and Fox's slot premiere of The Following by 35% (2.0/5). For the 3rd consecutive week, the ABC unscripted series led its 2-hour slot in Adults 18-34 and was Monday's #1 TV show in key Women (W18-34/W18-49). Growing week to week in Total Viewers (+9%) and Adults 18-49 (+9%), The Bachelor earned best-since-premiere numbers - since 1/6/14.
Castle (10-11pm - 6.9 million and 1.4/4 in AD18-49): During the 10 o'clock hour, ABC's repeat Castle drew a larger audience than CBS' first-run Intelligence (6.9 million vs. 6.8 million) and nearly tied in Adults 18-49 (1.4/4 vs. 1.5/4).
Quick Take for Monday, January 27, 2014
(Fast Affiliate Live +Same Day Ratings)
ABC is No. 1 on Monday in Adults 18-34 and All Women for the 3rd Straight Week
ABC's "The Bachelor" Towers over NBC's "Hollywood Game Night"
By 3.5 Million Viewers and by 79% in Adults 18-49
For the 3rd Week in a Row, ABC's "The Bachelor" Leads its Time Period
In Adults 18-34 and is Monday's No. 1 Program in Women 18-34 and Women 18-49
ABC's "Castle" Encore Outdraws CBS' Original "Intelligence" in Total Viewers
Monday Night (8:00-11:00 p.m. - 8.0 million and 2.1/6 in AD18-49):
With "The Bachelor" and a repeat "Castle," ABC took second on Monday to CBS' all-original line-up in Total Viewers and Adults 18-49. For the 3rd straight week, the Net ranked No. 1 on Monday with Adults 18-34 and key Women (W18-34/W18-49/W25-54).
"The Bachelor" (8:00-10:00 p.m. - 8.6 million and 2.5/7 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Bachelor" once again paced well ahead of its unscripted competition, beating NBC's back-to-back episodes of "Hollywood Game Night" by 3.5 million viewers (8.6 million vs. 5.1 million) and by 79% in Adults 18-49 (2.5/7 vs. 1.4/4). Building from its first to second hour, "The Bachelor" won the 9 o'clock hour in Adults 18-49 (2.7/7), outdelivering CBS' comedies by 8% (2.5/6 - "Mike & Molly"/"Mom") and Fox's slot premiere of "The Following" by 35% (2.0/5).
· For the 3rd consecutive week, the ABC unscripted series led its 2-hour slot in Adults 18-34 and was Monday's No. 1 TV show in key Women (W18-34/W18-49). Growing week to week in Total Viewers (+9%) and Adults 18-49 (+9%), "The Bachelor" earned best-since-premiere numbers - since 1/6/14.
"Castle" (10:00-11:00 p.m. - 6.9 million and 1.4/4 in AD18-49):
During the 10 o'clock hour, ABC's repeat "Castle" drew a larger audience than CBS' first-run "Intelligence" (6.9 million vs. 6.8 million) and nearly tied in Adults 18-49 (1.4/4 vs. 1.5/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/27/14.
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