Thursday, February 27, 2014: ABC's "Jimmy Kimmel Live"
(Live + Same Day U.S. Metered Market Ratings)
"Jimmy Kimmel Live" Grows to Season Highs on Thursday in Homes and Adults 18-49
ABC's "JKL" Scores its Most Competitive Finish Yet with NBC's "Fallon"
"JKL" Ranks No. 1 in its Slot in 3 of the Top 4 U.S. Markets, Beating NBC's "Fallon"
"Jimmy Kimmel Live" (M-F 11:35 p.m.)
On Thursday, February 27, 2014, ABC's "Jimmy Kimmel Live" shot up over the prior day by 43% in Households (3.0/8 vs. 2.1/6) to hit a new season high for any telecast on any night in the 56 U.S. Metered Markets. In addition, in the 25 LPM Markets, "JKL" matched a season high in Adults 18-49, soaring 100% day to day (1.2/6 vs. 0.6/3). Please note: NBC's "The Tonight Show Starring Jimmy Fallon" declined from Wednesday night by 17% in Households (3.4/9) and by 18% in Adults 18-49 (1.4/7) to its lowest Metered Market numbers yet.
· "JKL" delivered its most competitive finish yet with NBC's "The Tonight Show Starring Jimmy Fallon," pacing within 2-tenths of a rating point in Adults 18-49 (1.2/6 vs. 1.4/7).
· ABC's "JKL" dominated CBS' "The Late Show with David Letterman" by 25% in Households (3.0/8 vs. 2.4/6) and 100% in Adults 18-49 (1.2/6 vs. 0.6/3).
· "Jimmy Kimmel Live" ranked No. 1 in its time slot in 3 of the Top 4 U.S. Markets (New York, Los Angeles and Philadelphia) in Households and Adults 18-49, beating both NBC's "Tonight Show" and CBS' "The Late Show."
Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (2/27/14).
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Thursday, February 27, 2014: ABC's "Jimmy Kimmel Live"
(Based on Nielsen's True Fast National Ratings)
Thursday's "Jimmy Kimmel Live" Marks the Show's 2nd-Most-Watched Telecast Ever
"JKL" Soars 94% Day to Day in Adults 18-49 to its Best Number in Nearly 3 Months
With its Closest Finish Yet, "JKL" Delivers its Best Numbers Opposite NBC's "Fallon"
"Jimmy Kimmel Live" (M-F 11:35 p.m.)
On Thursday, February 27, 2014, ABC's "Jimmy Kimmel Live" catapulted over Wednesday by 45% in Total Viewers (3.559 million vs. 2.456 million) to score its 2nd-most-watched telecast ever on any night in late-night, behind only the Matt Damon takeover episode (on 1/24/13). In addition, "JKL" grew day to day by 94% in Adults 18-49 (1.214 million vs. 625,000) to its best performance in nearly 3 months � since 12/5/13. Thursday's "JKL" featured Kerry Washington, Michael Strahan and musical guest Juicy J featuring Wiz Khalifa.
"JKL" was up over the same day last year (2.381 million and 1.021 million on Thursday, 2/28/13) by 49% in Total Viewers and by 19% in Adults 18-49.
· Posting its closest finish yet in both total viewers Adults 18-49, "JKL" delivered its best results since competing with NBC's "Fallon," while the new NBC program fell to its lowest numbers of the past 9 days.
· "JKL" outperformed CBS' "The Late Show with David Letterman" by 31% in Total Viewers (3.559 million vs. 2.710 million) and by 75% in Adults 18-49 (1.214 million vs. 693,000).
Source: Nielsen Media Research, (Live + Same Day, Fast National Program Ratings, 2/27/14), or as dated.
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