Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/16/14):
ABC (7.653 million viewers, #2; adults 18-49: 2.1, #1) took home top demo honors yet again on Saturday with its mix of "America's Funniest Home Videos" (6.176 million viewers, #9; adults 18-49: 1.4, #T10), "Once Upon a Time" (7.468 million viewers, #6; adults 18-49: 2.3, #T2), "Resurrection" (10.801 million viewers, #2; adults 18-49: 3.0, #1) and "Revenge" (6.170 million viewers, #10; adults 18-49: 1.7, #T7).
FOX (3.944 million viewers, #4; adults 18-49: 1.7, #2) then was the number two network with its lineup of "Bob's Burgers" (2.489 million viewers, #16; adults 18-49: 1.1, #16), "American Dad" (2.751 million viewers, #15; adults 18-49: 1.3, #T13), "The Simpsons" (4.016 million viewers, #14; adults 18-49: 1.9, #T4), "Family Guy" (4.585 million viewers, #13; adults 18-49: 2.3, #T2) and "Cosmos: A Spacetime Odyssey" (4.911 million viewers, #12; adults 18-49: 1.9, #T4).
Next up was CBS (9.114 million viewers, #1; adults 18-49: 1.5, #T3) with originals from "60 Minutes" (11.109 million viewers, #1; adults 18-49: 1.7, #T7), "The Amazing Race 23" (8.302 million viewers, #5; adults 18-49: 1.8, #6), "The Good Wife" (8.382 million viewers, #4; adults 18-49: 1.3, #T13) and "The Mentalist" (8.663 million viewers, #3; adults 18-49: 1.3, #T13).
And finally, a recap of "The Voice" (5.315 million viewers, #11; adults 18-49: 1.4, #T10) lead into the time period premiere of "Believe" (6.505 million viewers, #8; adults 18-49: 1.4, #T10) and the launch of "Crisis" (6.506 million viewers, #7; adults 18-49: 1.6, #9) on NBC (5.910 million viewers, #3; adults 18-49: 1.5, #T3).
Week-to-week changes (adults 18-49):
+22.22% - Bob's Burgers
+18.75% - The Simpsons
+16.67% - America's Funniest Home Videos
+13.33% - 60 Minutes
+4.55% - Family Guy
0.00% - Once Upon a Time
0.00% - The Amazing Race 23
0.00% - The Good Wife
-9.52% - Cosmos: A Spacetime Odyssey
-10.53% - Revenge
-13.33% - American Dad (vs. 1/26/14)
-16.67% - Resurrection
-18.75% - The Mentalist
-48.15% - Believe (vs. 3/10/14)
Year-to-year changes (adults 18-49):
+70.00% - Revenge (vs. Red Widow)
+66.67% - Resurrection (vs. Revenge)
+57.14% - Bob's Burgers (Vs. Bob's Burgers (Repeat))
+27.78% - Family Guy (vs. The Cleveland Show)
+8.33% - American Dad (vs. The Cleveland Show)
+6.25% - 60 Minutes
+4.55% - Once Upon a Time
0.00% - America's Funniest Home Videos (vs. America's Funniest Home Videos (Repeat))
-2.56% - Cosmos: A Spacetime Odyssey (vs. Family Guy/Bob's Burgers)
-9.52% - The Simpsons
-11.11% - Crisis (vs. The Celebrity Apprentice)
-13.33% - The Good Wife
-18.18% - The Amazing Race 23
-18.75% - The Mentalist
-22.22% - Believe (vs. The Celebrity Apprentice)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/17/13):
CBS (9.410 million viewers, #1; adults 18-49: 1.7, #1) squeezed out the top spot on Sunday with its mix of "60 Minutes" (10.069 million viewers, #1; adults 18-49: 1.6, #T8), "The Amazing Race 22" (8.767 million viewers, #4; adults 18-49: 2.2, #T2), "The Good Wife" (9.019 million viewers, #3; adults 18-49: 1.5, #11) and "The Mentalist" (9.786 million viewers, #2; adults 18-49: 1.6, #T8).
ABC (6.061 million viewers, #2; adults 18-49: 1.6, #T2) then claimed the silver with a repeat of "America's Funniest Home Videos" (6.188 million viewers, #7; adults 18-49: 1.4, #12) followed by originals from "Once Upon a Time" (7.226 million viewers, #5; adults 18-49: 2.2, #T2), "Revenge" (6.451 million viewers, #6; adults 18-49: 1.8, #T5) and "Red Widow" (4.380 million viewers, #12; adults 18-49: 1.0, #15).
Next up was FOX (3.652 million viewers, #4; adults 18-49: 1.6, #T2) with its combination of a "Bob's Burgers" (1.842 million viewers, #16; adults 18-49: 0.7, #16) repeat plus new episodes of "The Cleveland Show" (2.843 million viewers, #15; adults 18-49: 1.2, #14), "The Simpsons" (4.840 million viewers, #11; adults 18-49: 2.1, #4), another "The Cleveland Show" (3.988 million viewers, #13; adults 18-49: 1.8, #T5), "Family Guy" (4.884 million viewers, #10; adults 18-49: 2.3, #1) and "Bob's Burgers" (3.516 million viewers, #14; adults 18-49: 1.6, #T8).
And finally, two-hour editions of "Dateline NBC" (5.543 million viewers, #8; adults 18-49: 1.3, #13) and "The Celebrity Apprentice" (5.457 million viewers, #9; adults 18-49: 1.8, #T5) on NBC (5.500 million viewers, #3; adults 18-49: 1.5, #4) closed out the evening.
Week-to-week changes (adults 18-49):
+5.88% - The Celebrity Apprentice
0.00% - Once Upon a Time
0.00% - The Cleveland Show - 8:30
0.00% - 60 Minutes
0.00% - The Mentalist
0.00% - The Good Wife
0.00% - Dateline NBC (vs. 3/3/13)
-4.35% - The Amazing Race 22
-4.55% - The Simpsons
-10.00% - Revenge
-11.11% - Bob's Burgers
-11.54% - Family Guy
-16.67% - Red Widow
-20.00% - The Cleveland Show - 7:30 (vs. 3/3/13)
Year-to-year changes (adults 18-49):
+18.18% - Dateline NBC (vs. Dateline NBC/Harry's Law)
0.00% - The Celebrity Apprentice
-11.11% - The Mentalist (vs. CSI: Miami)
-12.50% - The Simpsons
-14.29% - The Cleveland Show - 8:30 (vs. Bob's Burgers)
-15.38% - The Amazing Race 22
-17.86% - Family Guy
-20.00% - The Cleveland Show
-24.14% - Once Upon a Time
-25.00% - The Good Wife
-27.27% - Bob's Burgers (vs. American Dad)
-28.00% - Revenge (vs. Desperate Housewives)
-33.33% - 60 Minutes
-50.00% - Red Widow (vs. GCB)
Source: Nielsen Media Research
|