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[05/28/14 - 08:20 AM]
ABC's "Extreme Weight Loss" Returns Up and "Celebrity Wife Swap" Spikes 33% in Adults 18-49
ABC spins the numbers for Tuesday, May 27.
[via press release from ABC]

ABC's "Extreme Weight Loss" Returns Up and "Celebrity Wife Swap" Spikes 33% in Adults 18-49

ABC Tuesday Prime (8-11pm - 3.8 million and 1.2/4 in AD18-49): With the season premiere of Extreme Weight Loss and Celebrity Wife Swap, ABC took second place on Tuesday in Adults 18-49 to NBC with the season opener of America's Got Talent, more than doubling Fox's night of originals (+140% - 1.2/4 vs. 0.5/2).

Extreme Weight Loss (8-10pm - 3.9 million and 1.3/4 in AD18-49): From 8-10pm, ABC's Extreme Weight Loss was up 8% in Adults 18-49 over its year-ago premiere in the same time period to equal its highest rating since July 2012 - since 7/15/12.

Celebrity Wife Swap (10-11pm - 3.7 million and 1.2/3 in AD18-49): During the 10pm hour, ABC's Celebrity Wife Swap shot up over its last original two weeks ago in Total Viewers (+32%) and Adults 18-49 (+33%) to deliver new season highs on both measures. In fact, the series drew its biggest overall audience in nearly 1 year and its top Adult 18-49 number since mid-July - since 6/23/13 and 7/14/13, respectively.

Quick Take for Tuesday, May 27, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 2 on Tuesday in Adults 18-49, More than Doubling Fox

ABC's "Extreme Weight Loss" Grows Over its Year-Ago Premiere In Adults 18-49, Tying its Top Rating in Nearly 2 Years

"Celebrity Wife Swap" is Up By Double-Digits to its Best Numbers Since Last Summer

ABC Tuesday Prime (8:00-11:00 p.m. - 3.8 million and 1.2/4 in AD18-49):

With the season premiere of "Extreme Weight Loss" and "Celebrity Wife Swap," ABC took second place on Tuesday in Adults 18-49 to NBC with the season opener of "America's Got Talent," more than doubling Fox's night of originals (+140% - 1.2/4 vs. 0.5/2).

"Extreme Weight Loss" (8:00-10:00 p.m. - 3.9 million and 1.3/4 in AD18-49):

From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" was up 8% in Adults 18-49 over its year-ago premiere in the same time period (1.2/3 on 5/28/13) to equal its highest rating since July 2012 - since 7/15/12.

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.7 million and 1.2/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Celebrity Wife Swap" shot up over its last original two weeks ago in Total Viewers (+32%) and Adults 18-49 (+33%) to deliver new season highs on both measures. In fact, the series drew its biggest overall audience in nearly 1 year and its top Adult 18-49 number since mid-July - since 6/23/13 and 7/14/13, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/27/14.





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· AMERICA'S GOT TALENT (NBC)
· EXTREME WEIGHT LOSS (ABC)
· WIFE SWAP (PARAMOUNT)




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