NBA Finals on ABC: Game Four Delivers Strong 10.6 Overnight Rating
The Finals Wins the Night Across Television for 41st Consecutive Time
ESPN3 Sees 52 Percent Increase for Game Four
Game Four of the 2014 NBA Finals, in which the San Antonio Spurs defeated the Miami Heat 107-86 to take a 3-1 series lead, generated a strong 10.6 overnight rating on ABC, according to Nielsen. The broadcast peaked with a 12.0 rating between 11-11:15 p.m. ET.
The Game Four broadcast marks the 41st consecutive time an NBA Finals game has won the night across all of television, nearly doubling its competition.
In the San Antonio market, the broadcast delivered a 47.4 rating, up from a 43.7 for Game Four last year. The rest of the top five local markets include: Miami (28.8); Austin (18.8); Memphis (17.5); West Palm Beach (15.8).
Game Four Scores Big on ESPN3
Additionally, the NBA Finals continues to deliver huge audiences on ESPN3. Game Four generated nearly 400,000 unique visitors (398,000), up 52 percent from Game Four last year.
The NBA Finals will continue with Game Five on ABC this Sunday, June 15, at 8 p.m. NBA Countdown will precede the broadcast at 7:30 p.m. For more details on ABC's and ESPN's NBA Finals coverage, visit ESPNMediaZone.com.
NBA Finals on ABC Up Through Four Games Averaging Nearly 15 Million Viewers
Through four games, the 2014 NBA Finals is averaging 14,931,000 viewers (p2+) per game, up versus last year's Finals between the same teams, according to Nielsen. The series is averaging a 9.1 U.S. household rating, also up versus last year's Finals through four games.
NBA Finals Game Four, which saw the San Antonio Spurs defeat the Miami Heat 107-86, averaged nearly 15 million viewers (14,964,000), peaking with 16,742,000 viewers from 11-11:15 p.m. ET. The broadcast generated a 9.3 U.S. household rating. The success of NBA Finals Game Four helped propel ABC to win the night in rating and viewership across all of television for the 41st consecutive time.
Game Four of the NBA Finals on Twitter was the most-tweeted television program of the day with more than 2.9 million tweets. Overall, the game accounted for 51 percent of all television conversation on Twitter, according to Nielsen Social.
The NBA Finals will continue with Game Five on ABC this Sunday, June 15, at 8 p.m. NBA Countdown will precede the broadcast at 7:30 p.m. For more details on ABC's and ESPN's NBA Finals coverage, visit ESPNMediaZone.com.
|