ABC's Dancing Tops NBC's AGT Tuesday Finale as Most-Watched TV Show
Dancing with the Stars (8-9pm - 12.3 million and 2.1/7 in AD18-49): At 8pm, ABC's Dancing with the Stars: The Results (12.3 million) emerged as Tuesday most-watched TV show, outdrawing runner-up NBC's Tuesday finale of America's Got Talent by 8% (11.4 million from 9-11pm). From 8-9pm among Adults 18-49, DWTS (2.1/7) nearly tied CBS' Big Brother (2.3/8) and more than doubled the delivery of Fox's Utopia (+110% - 1.0/3). In fact, Dancing was the #3 TV show of the night with Adults 18-49, trumping Fox's season premieres of New Girl (1.6/5 at 9pm) and The Mindy Project (1.3/4 at 9:30pm) by 31% and 62%, respectively.
· For the 2nd night in a row, DWTS was the #1 most social broadcast program with 94,493 tweets, pacing well ahead of both CBS' Big Brother (88,848) and NBC's America's Got Talent (44,826 tweets).
Quick Take for Tuesday, September 16, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
For the 2nd Night in a Row, "DWTS" is the No. 1 Most Social Broadcast Program
"Dancing with the Stars: The Results" (8:00-9:00 p.m. - 12.3 million and 2.1/7 in AD18-49):
At 8:00 p.m., ABC's "Dancing with the Stars: The Results" (12.3 million) emerged as Tuesday's most-watched TV show, outdrawing runner-up NBC's Tuesday finale of "America's Got Talent" by 8% (11.4 million from 9:00-11:00 p.m.). From 8:00-9:00 p.m. among Adults 18-49, "DWTS" (2.1/7) nearly tied CBS' "Big Brother" (2.3/8) and more than doubled the delivery of Fox's "Utopia" (+110% - 1.0/3). In fact, "Dancing" was the No. 3 show of the night with Adults 18-49, trumping Fox's season premieres of "New Girl" (1.6/5 at 9:00 p.m.) and "The Mindy Project" (1.3/4 at 9:30 p.m.) by 31% and 62%, respectively.
· For the 2nd night in a row, "DWTS" was the No. 1 most social broadcast program with 94,493 tweets, pacing well ahead of both CBS' "Big Brother" (88,848 tweets) and NBC's "America's Got Talent" (44,826 tweets).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 09/16/14. Nielsen Socialguide 9/16/14, Total Tweets +/- 3hrs during telecast.
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