Live + 3: ABC's Season Premiere Sunday Sees Strong Playback Lifts / Revenge is Sunday's Biggest Broadcast Gainer in AD18-49

ABC's Live + 3 Day data for season premiere Sunday (9/28/14):

At 8pm, ABC's season premiere of Once Upon a Time delivered a 4.6 rating among Adults 18-49 in the just released L+3 data to emerge as Sunday's #2 entertainment series, moving ahead of Fox's The Simpsons to lead by 3-tenths of a rating point. In the previously reported L+SD numbers, OUAT trailed The Simpsons by 2-tenths. Once Upon a Time grew to 12.3 million Total Viewers (up +2.1 million from 10.2 million in L+SD) and a 4.6 rating in Adults 18-49 (up +24% from a 3.7 in L+SD) after 3 days of playback.

The 2nd season premiere of ABC's Resurrection solidified its rank as Sunday's #2 drama in Adults 18-49 with a 3.2 rating in L+3. Resurrection saw a bigger lift in L+3 in Total Viewers versus last year's debut (+26% vs. +23%) to grow to 10.6 million Total Viewers (from 8.4 million in L+SD). The sophomore ABC drama soared to a 3.2 rating in Adults 18-49 (up +28% from a 2.5 in L+SD) in the L+3 numbers.

With a +53% build, the season premiere of ABC's Revenge was Sunday's biggest gainer in Adults 18-49 among the broadcast networks. In addition, Revenge posted a much larger lift in L+3 than last year's premiere among young adults (+53% vs. +43%). Revenge attracted 8.1 million Total Viewers (up +2.4 million from 5.7 million in L+SD) and earned a 2.3 rating in Adults 18-49 (up +53% from a 1.5 in L+SD).

Weekly highlights to follow...

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.