DESTINATION AMERICA RECORDS BEST OCTOBER EVER IN PRIME
-- Destination America posts double-digit growth among key demos Year-to-Date --
(Silver Spring, MD) - Destination America recorded double-digit growth year-over-year among key demos P2+, HH, P/W25-54/18-49. With hit series Ghost Asylum, Amish Haunting and Alaska Monsters, Destination America earned its best October ever in Prime among P/M/W25-54/18-49, HH and P2+ delivery and Best October ever in Total Day among P/W25-54, W18-49, HH and P2+ delivery.
Destination America ranks as one of cable's top five fastest growing networks in Prime delivery for P2+, HH, and W18-49/25-54 and has beat out competitors in Prime delivery among P25-54 for the month, including IFC, Esquire, FYI and Cooking Channel, among others.
YTD '14 vs. YTD '13 Primetime Delivery:
P2+ +19%
HH +23%
P25-54 +15%
M25-54 +8%
W25-54 +23%
P18-49 +17%
M18-49 +10%
W18-49 +21%
Source: Nielsen, NHI Calendar (09/27/10 - 10/26/14), Time Period Based Dayparts, Live+SD.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2.7 billion cumulative subscribers in 220 countries and territories.
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