Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/28/14):
FOX (11.924 million viewers, #2; adults 18-49: 3.1, #1) was the top draw on Tuesday thanks to its coverage of the "World Series, Game 6" (11.924 million viewers, #3; adults 18-49: 3.1, #1).
CBS (14.215 million viewers, #1; adults 18-49: 2.1, #2) then claimed the silver with originals from "NCIS" (17.203 million viewers, #1; adults 18-49: 2.5, #3), "NCIS: New Orleans" (15.738 million viewers, #2; adults 18-49: 2.3, #4) and "Person of Interest" (9.704 million viewers, #5; adults 18-49: 1.6, #T7).
Next up was NBC (7.685 million viewers, #3; adults 18-49: 2.0, #3) with fresh installments of "The Voice" (10.837 million viewers, #4; adults 18-49: 2.8, #2), "Marry Me" (5.600 million viewers, #7; adults 18-49: 1.6, #T7), "About a Boy" (4.406 million viewers, #10; adults 18-49: 1.2, #10) and "Chicago Fire" (7.216 million viewers, #6; adults 18-49: 1.7, #T5).
Meanwhile, ABC (4.389 million viewers, #4; adults 18-49: 1.3, #4) served up its special "The Great Halloween Fright Fight" (3.753 million viewers, #11; adults 18-49: 1.1, #T11) alongside new episodes of "Marvel's Agents of SHIELD" (4.462 million viewers, #9; adults 18-49: 1.7, #T5) and "Forever" (4.954 million viewers, #8; adults 18-49: 1.1, #T11).
And finally, new episodes of "The Flash" (3.369 million viewers, #12; adults 18-49: 1.3, #9) and "Supernatural" (2.011 million viewers, #13; adults 18-49: 0.8, #13) on The CW (2.690 million viewers, #5; adults 18-49: 1.1, #5) closed out the evening.
In the netlet's target demo (women 18-34), "The Flash" posted a 1.0 rating while "Supernatural" delivered a 0.7 rating.
Week-to-week changes (adults 18-49):
+13.33% - Marvel's Agents of SHIELD
+6.67% - Person of Interest
+4.17% - NCIS
-4.17% - NCIS: New Orleans
-7.14% - The Flash
-8.33% - Forever
-9.68% - The Voice
-10.53% - Chicago Fire
-11.11% - Supernatural
-14.29% - About a Boy
-15.79% - Marry Me
Year-to-year changes (adults 18-49):
+106.67% - World Series, Game 6 (vs. The X Factor)
+55.56% - The Voice (vs. The Biggest Loser 15)
+44.44% - The Flash (vs. The Originals)
+10.00% - Forever (vs. Shark Tank (Repeat))
+9.68% - Marvel's Agents of SHIELD (vs. The Goldbergs/Trophy Wife)
-8.33% - The Great Halloween Fright Fight (vs. Marvel's Agents of SHIELD (Repeat))
-11.11% - Person of Interest
-11.54% - NCIS: New Orleans (vs. NCIS: Los Angeles)
-16.67% - NCIS
-27.27% - Supernatural
-51.43% - Chicago Fire (vs. The Voice)
-54.29% - Marry Me (vs. The Voice)
-65.71% - About a Boy (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/29/13):
NBC (9.597 million viewers, #2; adults 18-49: 3.0, #1) was the network to beat among adults 18-49 on Tuesday thanks to a new "The Biggest Loser 15" (5.951 million viewers, #5; adults 18-49: 1.8, #T4) and an expanded two-hour "The Voice" (11.421 million viewers, #4; adults 18-49: 3.5, #1). Both however were season lows.
CBS (15.213 million viewers, #1; adults 18-49: 2.5, #2) then was the most-watched broadcaster with its mix of "NCIS" (18.980 million viewers, #1; adults 18-49: 3.0, #2), "NCIS: Los Angeles" (14.763 million viewers, #2; adults 18-49: 2.6, #3) and "Person of Interest" (11.896 million viewers, #3; adults 18-49: 1.8, #T4) - its series low.
Next up was FOX (4.762 million viewers, #3; adults 18-49: 1.5, #3) with special Tuesday editions of "The X Factor" (5.093 million viewers, #7; adults 18-49: 1.6, #7) and a second "The X Factor" (4.431 million viewers, #8; adults 18-49: 1.4, #T8).
Meanwhile, ABC (4.109 million viewers, #4; adults 18-49: 1.2, #4) served up a repeat of "Marvel's Agents of SHIELD" (4.256 million viewers, #10; adults 18-49: 1.2, #10) followed by new episodes of "The Goldbergs" (5.369 million viewers, #6; adults 18-49: 1.7, #6) and "Trophy Wife" (4.275 million viewers, #9; adults 18-49: 1.4, #T8) alongside an encore of "Shark Tank" (3.249 million viewers, #11; adults 18-49: 1.0, #12).
And finally, new episodes of "The Originals" (2.022 million viewers, #13; adults 18-49: 0.9, #13) and "Supernatural" (2.164 million viewers, #12; adults 18-49: 1.1, #11) on The CW (2.092 million viewers, #5; adults 18-49: 1.0, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Originals" delivered a 1.0 rating while "Supernatural" posted a 1.1 rating.
Week-to-week changes (adults 18-49):
+16.67% - Trophy Wife
+10.00% - Supernatural
0.00% - NCIS
0.00% - NCIS: Los Angeles
0.00% - The Goldbergs
0.00% - The Originals
-10.00% - The Biggest Loser 15
-12.50% - The Voice
-18.18% - Person of Interest
-30.43% - The X Factor - 8:00 (vs. 10/9/13)
-33.33% - The X Factor - 9:00 (vs. 10/9/13)
Year-to-year changes (adults 18-49):
+266.67% - Supernatural (vs. Emily Owens, MD)
+50.00% - The Originals (vs. Hart of Dixie)
+21.43% - The Goldbergs (vs. Happy Endings)
+16.67% - Trophy Wife (vs. Don't Trust the B---- in Apartment 23)
+5.88% - Person of Interest (vs. Vegas)
+3.23% - The X Factor - 8:00 (vs. Raising Hope/Ben & Kate)
-6.67% - The Voice (vs. The Voice/NBC News Special: Sandy's Fury)
-7.14% - NCIS: Los Angeles
-11.76% - NCIS
-26.32% - The X Factor - 9:00 (vs. New Girl/The Mindy Project)
-60.87% - The Biggest Loser 15 (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/5.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/3.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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