ABC is #1 on Wednesday in AD18-49 - All 5 Shows Grow - Middle and Goldbergs Hit New Season Highs
ABC Wednesday Prime (8-11pm - 7.6 million and 2.3/7 in AD18-49): Growing week to week, ABC ranked #1 on Wednesday for the 2nd time in 3 weeks among Adults 18-49 (2.3/7). ABC's Modern Family (3.7/11), black-ish (2.6/8) and The Goldbergs (2.4/7 -tied w/Survivor) ranked as the Top 3 TV shows of the night. In fact, Modern Family was Wednesday's top-rated TV series for its 8th straight telecast this season. The Net was up from the prior Wednesday in Total Viewers (+3%) and Adults 18-49 (+10%) for its best performance on the night with its regular lineup since season-premiere Wednesday - since 9/24/14. All 5 of ABC's Wednesday series were up week to week in Adults 18-49.
· At 8pm, The Middle was up week to week in viewers (+2% - 8.3 million vs. 8.1 million) and young adults (+16% - 2.2/7 vs. 1.9/6), hitting new season highs for its strongest performance since February - since 2/5/14.
· Building on its young adult lead-in (+9%) at 8:30pm (7th consecutive telecast), The Goldbergs grew week to week in viewers (+3% - 7.7 million vs. 7.5 million) and young adults (+14% - 2.4/7 vs. 2.1/6). The ABC sophomore comedy delivered a new season high for the 2nd week in Total Viewers (series' 2nd biggest audience ever) and equaled its top Adult 18-49 number since its series debut (on 9/24/13). Season to date in Adults 18-49, The Goldbergs has improved its Wednesday half-hour by 43%, while gaining 20% from its Tuesday delivery at the same point last year in its freshman season.
· At 9pm, Modern Family built over the prior week in Total Viewers (+11% - 10.9 million vs. 9.8 million) and Adults 18-49 (+16% - 3.7/11 vs. 3.2/9) to deliver best-since-premiere numbers - since 9/24/14.
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· In the 9:30pm half-hour, black-ish was the #1 series in its slot for its 6th straight broadcast in Adults 18-49. The freshman comedy was up week to week in viewers (+1%- 4-week high) and young adults (+4% - 3-week high). black-ish greatly improved its slot year to year for ABC, topping the year-ago telecast of Super Fun Night (on 11/20/13) by 44% in Total Viewers (7.9 million vs. 5.5 million) and by 44% in Adults 18-49 (2.6/8 vs. 1.8/5). Season to date, black-ish has boosted its slot by impressive margins in Total Viewers (+44%) and Adults 18-49 (+32%).
· Season to date, ABC's Wednesday comedy block is up year to year in viewers (+14%) and young adults (+16%), performing at 3-year highs and leading the 2-hour time period by 16% in Adults 18-49 over its nearest competition (CBS).
· During the 10pm hour, ABC's Nashville gained 7% week to week in Adults 18-49 (1.5/5 vs. 1.4/5) to tie a season high and its top rating in nearly 1 year - since 12/4/13.
Quick Take for Wednesday, November 19, 2014
(Fast Affiliate Live + Same Day Ratings)
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
"The Middle" Delivers New Season Highs with its Best Results Since February
"The Goldbergs" Marks Season Highs and Exhibits Big Year to Year Increases
Wednesday's No. 1 Show, "Modern Family" Earns Best-Since-Premiere Numbers
"black-ish" Builds to Multi-Week Highs and Improves its Slot by Wide Margins
"Nashville" is Up in Adults 18-49 to Match its Highest Rating in Nearly 1 Year
Wednesday (11/19/14) - ABC Total Viewer and Adult 18-49 Projections
"The Middle": Live + 3 = 10.0 million/2.6 rating and Live + 7 = 10.5 million/2.7 rating
"The Goldbergs": Live + 3 = 11.1 million/3.3 rating and Live + 7 = 12.0 million/3.6 rating
"Modern Family": Live + 3 = 15.7 million/5.2 rating and Live + 7 = 17.3 million/5.7 rating
"black-ish": Live + 3 = 9.7 million/3.1 rating and Live + 7 = 10.2 million/3.2 rating
"Nashville": Live + 3 = 8.9 million/2.3 rating and Live + 7 = 9.9 million/2.6 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8:00-11:00 p.m. - 7.6 million and 2.3/7 in AD18-49):
Growing week to week, ABC ranked No. 1 on Wednesday for the 2nd time in 3 weeks among Adults 18-49 (2.3/7). ABC's "Modern Family" (3.7/11), "black-ish" (2.6/8) and "The Goldbergs" (2.4/7 -tied w/"Survivor") ranked as the Top 3 TV shows of the night. In fact, "Modern Family" was Wednesday's top-rated TV series for its 8th straight telecast this season.
· The Net was up from the prior Wednesday in Total Viewers (+3%) and Adults 18-49 (+10%) for its best performance on the night with its regular lineup since season-premiere Wednesday - since 9/24/14. All 5 of ABC's Wednesday series were up week to week in Adults 18-49. In addition, the Net was up from the year-ago night in viewers (+9%) and young adults (+10%).
· Season to date, ABC's Wednesday comedy block is up year to year in viewers (+14%) and young adults (+16%), performing at 3-year highs and leading the 2-hour time period by 16% in Adults 18-49 over its nearest competition (CBS).
"The Middle" (8:00-8:30 p.m. - 8.3 million and 2.2/7 in AD18-49):
At 8:00 p.m., ABC's "The Middle" ran neck and neck with "Survivor" for the lead in Adults 18-49 (2.2/7 vs. 2.3/8), while ranking No. 1 in the half-hour in Adults 18-34 (tie), all key Women and Teens 12-17.
· "The Middle" was up week to week in viewers (+2% - 8.3 million vs. 8.1 million) and young adults (+16% - 2.2/7 vs. 1.9/6), hitting new season highs for its strongest performance since February - since 2/5/14.
"The Goldbergs" (8:30-9:00 p.m. - 7.7 million and 2.4/7 in AD18-49):
Building on its young adult lead-in for its 7th consecutive telecast at 8:30 p.m. (+9%), "The Goldbergs" nearly caught "Survivor" for No. 1 in Adults 18-49 (2.4/7 vs. 2.5/8), while tying for the lead with Adults 18-34, Men 18-34 and Teens 12-17.
· "The Goldbergs" grew week to week in viewers (+3% - 7.7 million vs. 7.5 million) and young adults (+14% - 2.4/7 vs. 2.1/6) to mark a new season high for the 2nd week in Total Viewers (series' 2nd-biggest audience ever), while equaling a season best in Adult 18-49 and its top number since its series debut (on 9/24/13).
· Season to date in Adults 18-49, "The Goldbergs" is improving its Wednesday half-hour by 43%, while gaining 20% from its Tuesday delivery at the same point last year.
"Modern Family" (9:00-9:30 p.m. - 10.9 million and 3.7/11 in AD18-49):
At 9:00 p.m., ABC's "Modern Family" shot up 54% from its Adult 18-49 lead-in to outdeliver its nearest competition in the half-hour by a season-best 68% (3.7/11 vs. 2.2/7 - CBS' "Criminal Minds").
· "Modern Family" built over the prior week in Total Viewers (+11% - 10.9 million vs. 9.8 million) and Adults 18-49 (+16% - 3.7/11 vs. 3.2/9) to deliver best-since-premiere numbers - since 9/24/14. In addition, the ABC comedy grew from its year-ago telecast and season to date is up in viewers (+7%) and young adults (+4%).
"black-ish" (9:30-10:00 p.m. - 7.9 million and 2.6/8 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "black-ish" ranked as the No. 1 series in its slot for its 6th consecutive telecast with Adults 18-49 (2.6/8).
· The freshman comedy was up week to week in viewers (+1% to a 4-week high) and young adults (+4% to a 3-week high). Season to date, "black-ish" is boosting its slot by impressive margins in Total Viewers (+44%) and Adults 18-49 (+32%).
"Nashville" (10:00-11:00 p.m. - 5.5 million and 1.5/5 rating in AD18-49):
During the 10 o'clock hour, ABC's "Nashville" (1.5/5) ran in a virtual tie with NBC's "Chicago P.D." (1.6/5) and CBS' "Stalker" (1.7/5) in Adults 18-49, and is projected to lead the slot in the Live + 7 Day ratings.
· "Nashville" gained 7% week to week in Adults 18-49 to tie a season high and its top rating in nearly 1 year - since 12/4/13.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/19/14.
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