Primetime Rating Report for the Week of November 24, 2014
(Based on National Live + Same Day Program Ratings)
The Net Airs 5 of the Top 20 Non-Sports TV Shows in Adults 18-49 with The "Dancing" Finale Beating "The Voice" as the No. 1 Unscripted Series
ABC is Up this Season in Viewers and Scores Most-Watched Sweep in 3 Years
Monday's "DWTS" Tops NBC's "The Voice" by a Season-Best 5.3 Million Viewers
"Dancing with the Stars" Closes Out Monday with New Highs on the Night
ABC's "Castle" Beats NBC's "State of Affairs" in Total Viewers and Adults 18-49
Hitting New Season Highs, ABC Wins the Final Tuesday of November with the "DWTS" Finale Ranking as the Night's No. 1 TV Show with Young Adults
ABC's "Dancing" Jumps to Season Highs for its Top Finale Performance in 4 Seasons
"DWTS" Closer is TV's Most-Watched Unscripted Series Telecast in 14 Months
On Wednesday, ABC's "Charlie Brown Thanksgiving" Spikes to 6-Year Highs
"20/20" is Up Year to Year and Wins its Hour for the 4th Straight Week in Key Adults
"Once Upon a Time" is Sunday's No. 1 Entertainment Broadcast and
Grows Year to Year for its 9th Consecutive Telecast in Adults 18-49
ABC Adult 18-49 Weekly Ratings Projections (w/o 11/24/14)
ABC's weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 1.8 rating in Live + 3 Day and build 38% to a 1.9 rating in Live + 7 Day.
Week No. 10 (Live + Same Day)
During the week spanning the final 3 days of the November Sweep leading into the Thanksgiving holiday weekend (w/o 11/24/14), ABC delivered 5 of the Top 20 non-sports TV programs in Adults 18-49, with the "Dancing" finale ranking as the No. 1 unscripted series and unseating NBC's "The Voice" for the first time this season: "DWTS SP-11/25/14" - No. 4, "Dancing with the Stars" - No. 7, "Charlie Brown Thanksgiving" - No. 14, "Once Upon a Time" - No. 16 and "DWS: Road to the Finals" - No. 18. In Total Viewers, "Dancing" was TV's most-watched unscripted series for the 6th week running and a Top 5 primetime show.
· 2014 November Sweep (28 Nights Complete - L+SD): Based on all programming, ABC was a solid No. 2 for the sweep in Adults 18-49 to an NFL-driven NBC (2.0/6 vs. 2.3/7). The Net ranked a dominant No. 1 in Nielsen's non-sports Adult 18-49 averages for the month, leading runner-up CBS by 24% (2.1/6 vs. 1.7/5). ABC was up year to year in Total Viewers (+3% - 8.1 million vs. 7.9 million) and the only net to hold steady in Adults 18-49, marking its most-watched sweep overall in 3 years (any sweep) - since November 2011.
· 2014-15 Season to Date (10 Weeks Most Current - All Programming): ABC is up 3% in Total Viewers (9.1 million vs. 8.8 million) and holding steady in Adults 18-49 (2.5/8), making it the biggest gainer in viewers and the only network to hold in the key sales demo. CBS (-4%), NBC (-6%) and Fox (-13%) are each down this season with young adults.
Monday
Featuring night 1 of the 2-night "Dancing" finale and "Castle," ABC was Monday's most-watched broadcaster for the 5th consecutive week (13.4 million) and held the No. 2 position for the 3rd week running in Adults 18-49 (2.3/6 - nearly tying NBC's 2.4/7 for No. 1). ABC's "Dancing" was Monday's most-watched entertainment program (14.9 million - 5th straight week) and the No. 2 entertainment show of the night with young adults. In addition, "Castle" was the night's most-watched scripted TV show and beat NBC's "State of Affairs" in the 10:00 p.m. hour in Adults 18-49 by 13%.
· For the 2nd week in a row, the Net set new Monday season highs in Total Viewers and Adults 18-49.
"Dancing with the Stars" (8:00-10:15 p.m. - 14.9 million and 2.5/7 in AD18-49):
ABC's "Dancing with the Stars" topped NBC's "The Voice" for the 5th consecutive week in viewers (by a season-best 5.3 million - 14.9 million vs. 9.6 million) and came within one-tenth in Adults 18-49 for its closest finish ever with the NBC unscripted series (2.5/7 vs. 2.6/7).
· Building week to week in Total Viewers (+4% - 14.9 million vs. 14.3 million) and Adults 18-49 (+9% - 2.5/7 vs. 2.3/6), "DWTS" scored its most-watched telecast this season and hit a season-high with young adults. In addition, "Dancing" grew over its year-ago Monday finale by 2% in Total Viewers and by 14% in Adults 18-49 (14.6 million and 2.2/6 on 11/25/13).
· "DWTS" was the most social broadcast series on Monday with 270,867 tweets, spiking 241% week to week to a season best.
"Castle" (10:15-11:14 p.m. - 9.6 million and 1.7/5 in AD18-49):
In the 10:00 p.m. hour, ABC's "Castle" beat week 2 of NBC's high-profile "State of Affairs" by 3.8 million viewers (9.6 million vs. 5.8 million) and by 13% in Adults 18-49 (1.7/5 vs. 1.5/4) to rank as the No. 1 series in its slot.
Tuesday
With a "Dancing" season recap special leading into the 2-hour season finale of "Dancing with the Stars," ABC dominated the final Tuesday of the November Sweep, outperforming runner-up CBS by 9% in Total Viewers (14.4 million vs. 13.2 million - snapping CBS' 9-week winning streak) and by 18% in Adults 18-49 (2.6/8 vs. 2.2/7). Building to season highs, ABC's "Dancing with the Stars" finale stood as Tuesday's No. 1 TV show in Total Viewers (16.0 million - tied w/"NCIS") and Adults 18-49 (3.0/9). In fact, the "Dancing" Season 19 closer was TV's most-watched unscripted series telecast in 14 months - since 9/16/13.
· Scoring new season highs on the night in viewers and young adults, the Net marked its most-watched Tuesday overall since May 2012 - since 5/22/12. ABC was up over the same night last year (13.0 million and 2.5/7 on 11/26/13) in viewers and young adults.
"Dancing with the Stars" (9:00-11:00 p.m. - 16.0 million and 3.0/9 in AD18-49):
From 9:00-11:00 p.m., the Season 19 finale of "Dancing with the Stars" made ABC the No. 1 network across the board in the 2-hour time period, including Total Viewers, all key Adults (AD18-34/AD18-49/AD25-54) and Teens 12-17. Growing throughout its telecast and soaring to the top its final half-hour, as actor Alfonso Ribeiro won the coveted Mirror Ball Trophy, "Dancing" delivered 16.7 million viewers and a 3.1/10 in Adults 18-49 from 10:30-11:00 p.m.
· Up over the prior night's Monday finale in viewers and young adults (+7%/+20%) to achieve new season bests, "DWTS" earned the series' top numbers for any single telecast since September 2013 - since 9/16/13.
· "DWTS" was up from its year-ago Tuesday finale (14.8 million and 2.4/7 on 11/26/13) by 1.2 million viewers and by 24% in Adults 18-49. In fact in viewers and young adults, "DWTS" had its best finale numbers in 4 seasons (fall or spring) - since 11/27/12.
Wednesday
On the Wednesday before Thanksgiving (and the last night of the November sweep), ABC's all-repeat lineup took second to CBS' all-original lineup and was up sharply from the final night of the November Sweep last year (11/27/13) in Total Viewers (+44% - 5.2 million vs. 3.6 million) and Adults 18-49 (+75% - 1.4/5 vs. 0.8/3).
"Charlie Brown Thanksgiving" (8:00-9:00 p.m. - 8.1 million and 2.2/7 in AD18-49): ABC's replay "Charlie Brown Thanksgiving" ranked as Wednesday's No. 1 TV show in Adults 18-49 (2.2/7-tie). The encore PEANUTS special won its 8:00-9:00 p.m. hour over CBS' "Survivor" in Adults 18-34, all key Women (W18-34/W18-49/W25-54) and Kids 2-11, ranking as the night's No. 1 TV program on the latter measure.
· "Charlie Brown Thanksgiving" spiked over its year-ago telecast (on 11/28/13) by 2.8 million viewers (8.1 million vs. 5.3 million) and by 38% in Adults 18-49 (2.2/7 vs. 1.6/5) to deliver its best numbers in 6 years - since 2008.
Friday
With repeats of "AFV" and "Shark Tank" leading into an original "20/20," ABC ranked No. 1 on Friday night in Adults 18-49 (1.1/4), tying NBC's all-original line-up.
"20/20" (10:01-11:00 p.m. - 5.2 million and 1.2/4 in AD18-49):
ABC's "20/20" won the 10 o'clock hour for the 4th straight week in both Adults 18-49 (1.2/4) and Adults 25-54 (1.5/4). "20/20" grew from its year-ago telecast on Thanksgiving Friday (0.9/3 and 1.4/4 on 11/29/13) by 33% in Adults 18-49 and by 7% in Adults 25-54.
Sunday
Opposite Sunday Night Football (Chiefs-Broncos) on NBC and a monster NFL primetime overrun on CBS (Patriots-Packers), ABC beat out its Sunday non-sports competition on Fox by 2.7 million viewers (5.0 million vs. 2.3 million) and by 30% in Adults 18-49 (1.3/3 vs. 1.0/3).
"Once Upon a Time" (8:00-9:00 p.m. - 6.4 million and 2.1/5 in AD18-49):
From 8:00-9:00 p.m. ABC's "Once Upon a Time" returned from the prior week's preemption (for the "AMAs") as Sunday's No. 1 entertainment broadcast show in Adults 18-49 (2.1/5). In addition, it was the most social broadcast series of the night with 48,673 tweets.
· "Once Upon a Time" grew from its year-ago airing for its 9th consecutive telecast this season in Adults 18-49 (1.9/5 on 12/01/13). And season to date, the ABC drama is up 12% over the same point last year in the key sales demo.
WEEK NO. 10: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 2.9 No.1 NBC 9,630,000
No.2 CBS 1.8 No.2 CBS 9,260,000
No.3 ABC 1.4 No.3 ABC 6,910,000
No.4 FOX 1.1 No.4 FOX 3,190,000
No.5 CW 0.6 No.5 CW 1,710,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 11/24/14.
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