NICKELODEON SCORES EIGHTH CONSECUTIVE WEEKLY WIN WITH KIDS

SpongeBob SquarePants is Week's Top Show with Kids 2-11; Nicky, Ricky, Dicky & Dawn and The Thundermans Win on Saturday Night with Kids 6-11; PAW Patrol Leads with Preschoolers

NEW YORK - Dec. 9, 2014 - Nickelodeon closed the first week of December (12/1/14-12/7/14) as the top basic cable net in total day with kids 2-11 (2.0/608K), scoring its eighth straight weekly win and landing the top programs across key kid demos.

The network's victory was driven by a strong performance from SpongeBob SquarePants (4.4/1.3M), which was the number-one show on cable with kids 2-11 for the week. It was also the top kids show on basic cable with total viewers, posting 2.7M P2+. Nick's newest live-action hits continued to perform well, with Nicky, Ricky, Dicky & Dawn (3.6/665K) and The Thundermans (3.5/653K) winning in their respective time slots, at 8:30 p.m. and 9 p.m. on Saturday night, with kids 6-11.

Additionally, Nickelodeon's PAW Patrol led the preschool category, averaging a 6.0/716K with kids 2-5.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).