Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (12/9/14):
CBS (10.004 million viewers, #1; adults 18-49: 2.6, #1) claimed top demo and total viewer honors on Tuesday with its mix of "Rudolph the Red-Nosed Reindeer" (10.669 million viewers, #2; adults 18-49: 2.8, #2) and "NCIS" (10.223 million viewers, #3; adults 18-49: 1.7, #T4) encores plus "Victoria's Secret Fashion Show" (9.119 million viewers, #4; adults 18-49: 3.3, #1).
NBC (6.638 million viewers, #2; adults 18-49: 1.4, #T2) then claimed the silver with its lineup of "The Voice" (10.870 million viewers, #1; adults 18-49: 2.2, #3), "Marry Me" (4.858 million viewers, #8; adults 18-49: 1.2, #T9), "About a Boy" (3.732 million viewers, #12; adults 18-49: 0.9, #15) and "Angelina Jolie: Unbroken" (4.749 million viewers, #9; adults 18-49: 1.0, #14).
Next up was FOX (3.905 million viewers, #4; adults 18-49: 1.4, #T2) with originals from "MasterChef Junior" (4.884 million viewers, #7; adults 18-49: 1.6, #6), "New Girl" (3.290 million viewers, #13; adults 18-49: 1.5, #T7) and "The Mindy Project" (2.560 million viewers, #15; adults 18-49: 1.2, #T9).
Meanwhile, ABC (4.849 million viewers, #3; adults 18-49: 1.3, #T4) served up a repeat "Santa Claus Is Comin' to Town" (4.179 million viewers, #11; adults 18-49: 1.1, #T11) alongside the fall finales of "Marvel's Agents of SHIELD" (5.224 million viewers, #5; adults 18-49: 1.7, #T4) and "Forever" (5.144 million viewers, #6; adults 18-49: 1.1, #T11).
And finally, The CW (3.671 million viewers, #5; adults 18-49: 1.3, #T4) closed out the evening with its own fall finales from "The Flash" (4.534 million viewers, #10; adults 18-49: 1.5, #T7) and "Supernatural" (2.808 million viewers, #14; adults 18-49: 1.1, #T11).
In the netlet's target demo (women 18-34), "The Flash" posted a 1.0 rating while "Supernatural" delivered a 0.8 rating.
Week-to-week changes (adults 18-49):
+22.22% - Supernatural
+9.09% - The Mindy Project
+7.14% - New Girl
0.00% - MasterChef Junior
0.00% - The Flash
-5.56% - Marvel's Agents of SHIELD
-8.33% - Forever
-14.29% - Marry Me
-15.38% - The Voice
-18.18% - About a Boy
Year-to-year changes (adults 18-49):
+450.00% - Supernatural (vs. iHeartRadio Album Release Party with Lady Gaga (Repeat))
+400.00% - The Flash (vs. iHeartRadio Album Release Party with Katy Perry (Repeat))
+22.22% - Forever (vs. Primetime: What Would You Do?)
+17.24% - Marvel's Agents of SHIELD (vs. The Goldbergs/Trophy Wife)
+15.79% - The Voice (vs. The Biggest Loser 15)
+14.29% - MasterChef Junior (vs. American Country Awards 2013)
+7.14% - New Girl (vs. American Country Awards 2013)
-2.94% - Victoria's Secret Fashion Show
-14.29% - The Mindy Project (vs. American Country Awards 2013)
-54.55% - Angelina Jolie: Unbroken (vs. Chicago Fire)
-61.29% - Marry Me (vs. The Voice)
-70.97% - About a Boy (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.0/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/10/13):
CBS (14.418 million viewers, #1; adults 18-49: 2.8, #1) pulled in front on Tuesday behind new episodes of "NCIS" (18.838 million viewers, #1; adults 18-49: 2.8, #3) and "NCIS: Los Angeles" (14.706 million viewers, #2; adults 18-49: 2.4, #4) alongside "The Victoria's Secret Fashion Show 2013" (9.710 million viewers, #4; adults 18-49: 3.4, #1).
NBC (8.900 million viewers, #2; adults 18-49: 2.4, #2) then had to settle for second place with originals from "The Biggest Loser 15" (6.221 million viewers, #6; adults 18-49: 1.9, #7), "The Voice" (11.212 million viewers, #3; adults 18-49: 3.1, #2) and "Chicago Fire" (9.267 million viewers, #5; adults 18-49: 2.2, #5).
Next up was FOX (5.088 million viewers, #3; adults 18-49: 1.4, #T3) with its presentation of "American Country Awards 2013" (5.088 million viewers, #8; adults 18-49: 1.4, #9).
Meanwhile, ABC (4.402 million viewers, #4; adults 18-49: 1.4, #T3) served up new episodes of "Marvel's Agents of SHIELD" (5.924 million viewers, #7; adults 18-49: 2.0, #6), "The Goldbergs" (4.850 million viewers, #9; adults 18-49: 1.7, #8), "Trophy Wife" (3.494 million viewers, #10; adults 18-49: 1.2, #10) and "Primetime: What Would You Do?" (3.112 million viewers, #11; adults 18-49: 0.9, #11).
And finally, encores of "iHeartRadio Album Release Party with Katy Perry" (0.749 million viewers, #12; adults 18-49: 0.3, #12) and "iHeartRadio Album Release Party with Lady Gaga" (0.435 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.592 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Katy Perry" delivered a 0.4 rating while "Lady Gaga" posted a 0.2 rating.
Week-to-week changes (adults 18-49):
+21.43% - The Goldbergs
+9.09% - Trophy Wife
0.00% - NCIS: Los Angeles (vs. 11/26/13)
-4.35% - Chicago Fire
-5.00% - The Biggest Loser 15
-6.06% - The Voice
-6.67% - NCIS (vs. 11/19/13)
-10.00% - Primetime: What Would You Do?
-20.00% - Marvel's Agents of SHIELD (vs. 11/26/13)
Year-to-year changes (adults 18-49):
+126.67% - The Victoria's Secret Fashion Show 2013 (vs. Vegas)
+34.78% - The Voice (vs. Take It All)
+30.77% - The Goldbergs (vs. Happy Endings)
+20.00% - Trophy Wife (vs. Don't Trust the B---- in Apartment 23)
+17.65% - Marvel's Agents of SHIELD (vs. Santa Claus Is Comin' to Town (Repeat))
+10.00% - Chicago Fire (vs. Parenthood)
0.00% - NCIS
-6.67% - American Country Awards 2013 (vs. Various)
-7.69% - NCIS: Los Angeles
-25.00% - Primetime: What Would You Do? (vs. Private Practice)
-45.71% - The Biggest Loser 15 (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3/ in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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