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[12/15/14 - 08:24 AM]
"Once Upon a Time" Triples Its Lead-In as Sunday's No. 1 Drama in Adults 18-49
ABC spins the numbers for Sunday, December 14.
[via press release from ABC]

Once Upon a Time is Up for the Season - 10 Most Fascinating People is #1 Non-Sports from 9-11pm

Once Upon a Time (8-9pm - 5.6 million and 1.7/5 in AD18-49): At 8pm, ABC's Once Upon a Time more than tripled its lead-in (+240%) to rank as Sunday's #1 drama in Adults 18-49 (1.7/5) and tie CBS' season premiere of Undercover Boss in the hour. On average season to date (Most Current), Once Upon a Time is up from the same point last year by 6% in Total Viewers (9.9 million vs. 9.3 million) and by 13% in Adults 18-49 (3.6/10 vs. 3.2/8).

Barbara Walters Presents: The 10 Most Fascinating People of 2014 (9-11pm - 7.7 million and 1.4/4 in AD18-49): From 9-11pm, ABC's Barbara Walters Presents: The 10 Most Fascinating People of 2014 finished #1 against its non-sports competition in the 2-hour time period with Adults 18-49 (1.4/4). The Barbara Walters special improved its 2-hour time period year to year for ABC by 57% in Total Viewers (7.7 million vs. 4.9 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/3) over original dramas on the same night last year (Revenge/Betrayal).

Quick Take for Sunday, December 14, 2014 (Fast Affiliate Live + Same Day Ratings)

"Once Upon a Time" Triples its Lead-in as Sunday's No. 1 Drama in Adults 18-49

Season to Date, "Once Upon a Time" is Up 6% in Viewers and 13% in Adults 18-49

"Barbara Walters Presents: The 10 Most Fascinating People of 2014" Makes ABC the No. 1 Non-Sports Net in the 2-Hour Time Period and Improves the Slot Year to Year

Sunday Night (12/14/14) - ABC Total Viewer and Adult 18-49 Projections

"Once Upon a Time:" Live + 3 = 8.0 million/2.4 rating and Live + 7 = 8.6 million/2.6 rating

Fast Affiliate Live + Same Day Results:

"Once Upon a Time" (8:00-9:00 p.m. - 5.6 million and 1.7/5 in AD18-49):

At 8:00 p.m., ABC's "Once Upon a Time" more than tripled its lead-in (+240%) to rank as Sunday's No. 1 drama in Adults 18-49 (1.7/5) and tie CBS' season premiere of "Undercover Boss" in the hour.

· On average season to date (Most Current), "Once Upon a Time" is up from the same point last year by 6% in Total Viewers (9.9 million vs. 9.3 million) and by 13% in Adults 18-49 (3.6/10 vs. 3.2/8).

"Barbara Walters Presents" (9:00-11:00 p.m. - 7.7 million and 1.4/4 in AD18-49):

From 9:00-11:00 p.m., ABC's "Barbara Walters Presents: The 10 Most Fascinating People of 2014" finished No. 1 against its non-sports competition in the 2-hour time period with Adults 18-49 (1.4/4). The program gained Total Viewers in each half-hour of its broadcast.

· The Barbara Walters special improved its 2-hour time period year to year for ABC by 57% in Total Viewers (7.7 million vs. 4.9 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/3) over original dramas on the same night last year ("Revenge"/"Betrayal").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/14/14.





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· BETRAYAL (ABC)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· UNDERCOVER BOSS (CBS)




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