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[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.
[via press release from Disney XD]

Quick Take for Monday, January 26, 2015 Final National Ratings

Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics

"Lab Rats" (7:30 p.m. - 8:30 p.m.)

A special 1-hour "Lab Rats" surged to 6-month highs in Total Viewers (1.006 million) and across key kid and boy demographics: Kids 6-11 (478,000/2.0 rating), Boys 6-11 (341,000/2.8 rating), Kids 2-11 (568,000/1.4 rating) and Boys 2-11 (386,000/1.9 rating) - since 7/28/14.

· "Lab Rats" out-delivered the year-ago time period average by considerable margins, including by more than double in Total Viewers (+118% - 1.006 million vs. 475,000), Kids 2-11 (+111% - 568,000 vs. 269,000), Boys 2-11 (+190% - 386,000 vs. 133,000) and Boys 6-11 (+171% - 341,000 vs. 126,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, 1/26/15, Live + Same Day.





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· LAB RATS (DISNEY XD)




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