Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/17/15):
NBC (8.480 million viewers, #1; adults 18-49: 2.2, #1) was still the network to beat on Tuesday with a new "The Voice" (12.454 million viewers, #1; adults 18-49: 3.1, #1) followed by the return of "Undateable" (6.454 million viewers, #5; adults 18-49: 1.9, #2), the debut of "One Big Happy" (5.551 million viewers, #7; adults 18-49: 1.6, #T3) and a new "Chicago Fire" (6.984 million viewers, #4; adults 18-49: 1.6, #T3).
The CW (2.946 million viewers, #4; adults 18-49: 1.1, #2) then took home a rare silver with a new "The Flash" (3.552 million viewers, #11; adults 18-49: 1.2, #7) and the launch of "iZombie" (2.340 million viewers, #14; adults 18-49: 0.9, #T11).
In the netlet's target demo (women 18-34), the former posted a 1.0 rating while the latter delivered a 0.7 rating.
Next up was CBS (8.337 million viewers, #2; adults 18-49: 1.0, #T3) with repeats of "NCIS" (9.885 million viewers, #2; adults 18-49: 1.1, #T8), "NCIS: New Orleans" (9.313 million viewers, #3; adults 18-49: 1.1, #T8) and "Person of Interest" (5.815 million viewers, #6; adults 18-49: 0.9, #T11).
Meanwhile, ABC (3.449 million viewers, #3; adults 18-49: 1.0, #T3) offered up second runs of "Fresh Off the Boat" (3.822 million viewers, #9; adults 18-49: 1.0, #10) and "Repeat After Me" (2.599 million viewers, #13; adults 18-49: 0.7, #T14) plus a new "Marvel's Agents of SHIELD" (4.287 million viewers, #8; adults 18-49: 1.6, #T3) and a repeat "Forever" (2.849 million viewers, #12; adults 18-49: 0.7, #T14).
And finally, a new "Hell's Kitchen" (3.711 million viewers, #10; adults 18-49: 1.3, #6), a repeat "New Girl" (1.579 million viewers, #16; adults 18-49: 0.6, #16) and a new "The Mindy Project" (2.027 million viewers, #15; adults 18-49: 0.9, #T11) on FOX (2.757 million viewers, #5; adults 18-49: 1.0, #T3) closed out the evening.
Week-to-week changes (adults 18-49):
+14.29% - Marvel's Agents of SHIELD
0.00% - Hell's Kitchen
0.00% - The Mindy Project
-13.89% - The Voice
-14.29% - The Flash (vs. 2/17/15)
-23.81% - Chicago Fire
Year-to-year changes (adults 18-49):
+71.43% - The Flash (vs. The Originals)
+23.08% - Marvel's Agents of SHIELD (vs. The Goldbergs/Trophy Wife)
+18.18% - Hell's Kitchen (vs. Glee)
+12.50% - iZombie (vs. Growing Up Fisher)
-11.11% - One Big Happy (vs. Growing Up Fisher)
-11.43% - The Voice
-13.64% - Undateable (vs. About a Boy)
-15.79% - Chicago Fire
-18.18% - The Mindy Project (vs. Brooklyn Nine-Nine)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/18/14):
NBC (9.143 million viewers, #2; adults 18-49: 2.5, #1) was the demo champ on Tuesday with its mix of "The Voice" (13.003 million viewers, #3; adults 18-49: 3.5, #1), "About a Boy" (7.952 million viewers, #5; adults 18-49: 2.2, #4), "Growing Up Fisher" (6.784 million viewers, #7; adults 18-49: 1.8, #T6) and "Chicago Fire" (7.058 million viewers, #6; adults 18-49: 1.9, #5).
The silver then went to CBS (13.988 million viewers, #1; adults 18-49: 2.1, #2) and its mainstays "NCIS" (16.765 million viewers, #1; adults 18-49: 2.4, #2), "NCIS: Los Angeles" (14.248 million viewers, #2; adults 18-49: 2.3, #3) and "Person of Interest" (10.950 million viewers, #4; adults 18-49: 1.8, #T6).
Next up was ABC (3.336 million viewers, #3; adults 18-49: 1.1, #3) and its special "Marvel Studios: Assembling a Universe" (3.918 million viewers, #9; adults 18-49: 1.4, #9) followed by new episodes of "The Goldbergs" (4.665 million viewers, #8; adults 18-49: 1.6, #8), "Trophy Wife" (3.147 million viewers, #10; adults 18-49: 1.0, #12) and "Mind Games" (2.186 million viewers, #13; adults 18-49: 0.7, #T14).
Meanwhile, FOX (2.440 million viewers, #4; adults 18-49: 1.0, #4) served up the 100th episode of "Glee" (2.835 million viewers, #11; adults 18-49: 1.1, #T10) alongside a repeat "New Girl" (1.590 million viewers, #16; adults 18-49: 0.7, #T14) and a new "Brooklyn Nine-Nine" (2.500 million viewers, #12; adults 18-49: 1.1, #T10).
And finally, The CW (1.773 million viewers, #5; adults 18-49: 0.7, #5) closed out the evening with fresh installments of "The Originals" (1.633 million viewers, #15; adults 18-49: 0.7, #T14) and "Supernatural" (1.913 million viewers, #14; adults 18-49: 0.8, #13).
In the netlet's target demo (women 18-34), "Originals" delivered a 0.9 rating while "Supernatural" posted a 0.8 rating.
Week-to-week changes (adults 18-49):
+22.22% - Glee
+11.11% - Trophy Wife
+9.52% - NCIS: Los Angeles (vs. 3/4/14)
+6.67% - The Goldbergs
+5.88% - Person of Interest (vs. 3/4/14)
+4.76% - About a Boy
+2.94% - The Voice
0.00% - NCIS (vs. 3/4/14)
0.00% - Growing Up Fisher
-5.00% - Chicago Fire
-8.33% - Brooklyn Nine-Nine (vs. 3/4/14)
-11.11% - Supernatural
-22.22% - Mind Games
-22.22% - The Originals
Year-to-year changes (adults 18-49):
+300.00% - Supernatural (vs. Beauty and the Beast (Repeat))
+233.33% - The Voice (vs. Betty White's Off Their Rockers)
+157.14% - Growing Up Fisher (vs. The New Normal)
+137.50% - Chicago Fire (vs. Smash)
+120.00% - About a Boy (vs. Go On)
+75.00% - The Originals (vs. Target Presents the IHeartRadio Album Release Party With Justin Timberlake)
+5.88% - Person of Interest (vs. Golden Boy)
-17.86% - NCIS: Los Angeles
-22.58% - NCIS
-23.81% - The Goldbergs (vs. Dancing with the Stars: Exclusive First Look)
-35.29% - Brooklyn Nine-Nine (vs. The Mindy Project)
-45.00% - Glee (vs. Hell's Kitchen)
-46.15% - Marvel Studios: Assembling a Universe (vs. Splash)
-52.38% - Trophy Wife (vs. Dancing with the Stars: Exclusive First Look)
-53.33% - Mind Games (vs. Body of Proof)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.
·In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.2/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3.
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|