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[03/22/15 - 08:52 AM]
"Fast Five" Makes NBC the Top Non-Sports Network Among the Big 4 for the Night in Adults 18-49
NBC spins the numbers for Saturday, March 21.
[via press release from NBC]

Saturday Primetime Results:

· The 2011 movie "Fast Five" (0.7/2 in 18-49, 2.9 million viewers overall from 8-11 p.m. ET) made NBC the top non-sports network among the Big 4 for the night in adults 18-49. NBC was also #1 or tied for #1 for the night among the Big 4, excluding NCAA basketball-boosted CBS, in adults, men and women 18-34; men and women 18-49; and adults and men 25-54.

· From its first half-hour to its sixth, "Fast Five" grew by +80% in adult 18-49 rating (0.5 to 0.9), +40% in total viewers (2.5 million to 3.5 million) and +133% in adults 18-34 (0.3 to 0.7).

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 2.9 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters, matching the show's results from one week earlier.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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