ABC Wins Monday in Viewers - DWTS Tops the Night and Castle is the #1 Scripted Show
Monday Night (04/27/15) - ABC Total Viewer and Adult 18-49 Projections
DWTS: L3 = 15.2 mil/2.3 rtg, L7 = 15.6 mil/2.3 rtg and Multiplatform+35 Day = 2.7 rtg
Castle: L3 = 13.1 mil/2.0 rtg, L7 = 14.2 mil/2.2 rtg and Multiplatform+35 Day = 2.6 rtg
ABC Monday Prime (8-11pm - 11.5 million and 1.7/5 in AD18-49): ABC was Monday's most-watched TV network (11.5 million) for the 6th time in 7 weeks and took second in Adults 18-49 (1.7/5), outdelivering CBS (+13% - 1.5/5) and Fox (+21% - 1.4/4) with young adults.
· Dancing was the night's most-watched TV show overall (13.0 million - Monday's top series for the 7th straight week) and the #2 show in Adults 18-49 (2.0/6). ABC's Castle was the night's most-watched scripted TV show (8.5 million).
Dancing with the Stars (8-10pm - 13.0 million and 2.0/6 in AD18-49): From 8-10pm, ABC's Dancing with the Stars outdrew NBC's The Voice by 2.4 million viewers (13.0 million vs. 10.6 million) for the time-slot win and ran a strong 2nd in the 2-hour time period with Adults 18-49 (2.0/6), leading by double digits over CBS (+25% - 1.6/5) and Fox's dramas (+43% - 1.4/4 for Gotham/The Following).
· Dancing was up from comparable telecast last season/fall (12.6 million and 1.9/5 on 10/27/14) in Total Viewers and Adults 18-49.
Castle (10-11pm - 8.5 million and 1.3/4 in AD18-49): During the 10pm hour, ABC's Castle was the most-watched TV show (8.5 million) and ran in a near tie for the Adult 18-49 lead (1.3/4). The ABC drama was up for its 3rd straight original in Total Viewers for its most-watched telecast in 6 weeks - since 3/16/15.
Quick Take for Monday, April 27, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC is Monday's Most-Watched Net for the 6th Time in 7 Weeks
"Dancing with the Stars" is the Night's No. 1 TV Series in Total Viewers
For the 7th Straight Week
"Castle" Leads its 10pm Time Slot and Stands as Monday's
Most-Watched Scripted Show, Drawing its Top Telecast in 6 Weeks
Monday Night (04/27/15) - ABC Total Viewer and Adult 18-49 Projections
"DWTS:" L3 = 15.2 mil/2.3 rtg, L7 = 15.6 mil/2.3 rtg and Multiplatform+35 Day = 2.7 rtg
"Castle:" L3 = 13.1 mil/2.0 rtg, L7 = 14.2 mil/2.2 rtg and Multiplatform+35 Day = 2.6 rtg
Live + Same Day Results:
ABC Monday Prime (8:00-11:00 p.m. - 11.5 million and 1.7/5 in AD18-49):
ABC was Monday's most-watched TV network (11.5 million) for the 6th time in 7 weeks and took second in Adults 18-49 (1.7/5), outdelivering CBS (+13% - 1.5/5) and Fox (+21% - 1.4/4) with young adults.
· "Dancing" was the night's most-watched TV show overall (13.0 million - Monday's top series for the 7th straight week) and the No. 2 show in Adults 18-49 (2.0/6). ABC's "Castle" was the night's most-watched scripted TV show (8.5 million).
"Dancing with the Stars" (8:00-10:00 p.m. - 13.0 million and 2.0/6 in AD18-49):
From 8:00-10:00 p.m., ABC's "Dancing with the Stars" outdrew NBC's "The Voice" by 2.4 million viewers (13.0 million vs. 10.6 million) for the time-slot win and ran a strong 2nd in the 2-hour time period with Adults 18-49 (2.0/6), leading by double digits over CBS (+25% - 1.6/5) and Fox's dramas (+43% - 1.4/4 for "Gotham"/"The Following").
· "Dancing" was up from its comparable telecast last season/fall (12.6 million and 1.9/5 on 10/27/14) in Total Viewers and Adults 18-49.
"Castle" (10:00-11:00 p.m. - 8.5 million and 1.3/4 in AD18-49):
During the 10:00 p.m. hour, ABC's "Castle" was the most-watched TV show (8.5 million) and ran in a near tie for the Adult 18-49 lead (1.3/4). The ABC drama was up for its 3rd straight original in Total Viewers to its most-watched telecast in 6 weeks - since 3/16/15.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/27/15.
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