In Late-Night Metered-Market Household Averages for Saturday Night:
· "Saturday Night Live," with host Louis C.K. and musical guest Rihanna (3.8 rating, 10 share in household results in Nielsen's 56 metered markets, 1.8/9 in adults 18-49 in the 25 markets with Local People Meters) matched the show's highest household rating in the metered markets since March 7 (4.0/10 with host Chris Hemsworth and musical guest Zac Brown Band), equaling over that span the April 11 edition (3.8/10 with host Taraji P. Henson and musical guest Mumford & Sons).
· This week's "SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on those nets in that key measure. "SNL"s 1.8 tripled the highest 18-49 rating among primetime Big 4 programs in those markets last night (0.6 by four different telecasts).
· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +43% going from "live plus same day ratings" to "live plus seven day" in national adult 18-49 rating (from a 1.91 rating to a 2.74).
Saturday Primetime Results:
· "SNL Vintage" (0.6/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET with an encore of a Jan. 11, 1997 telecast hosted by Kevin Spacey with musical guest Beck) delivered primetime's #1 rating on the Big 4 in men 18-34 (0.4) and tied for #1 among Big 4 primetime shows in adults 18-34 (0.4) and men 18-49 (0.6).
· "SNL Vintage" equaled its highest 18-49 rating since March 14 (0.8, a span covering four telecasts) and delivered its biggest overall audience since that same date (3.1 million). Note that "SNL Vintage" is close to rounding to a 0.7 in 18-49 (currently reporting a 0.64 in these preliminary fast-affiliate ratings).
· Despite the 10 p.m. hour, "SNL Vintage" grew +17% or 0.1 of a point from half-hour to half-hour in adults 18-49 (0.6 to 0.7).
· An encore telecast of "The Voice" (0.5/2 in 18-49, 2.2 million viewers overall from 8-10 p.m. ET) grew +67% or 0.2 of a point versus last week's rebroadcast in this same time period (0.5 vs. 0.3) and is up +17% in total viewers (2.182 million vs. 1.861 million).
· In the time period, the "Voice" encore tied for #2 among the Big 4 nets in adults 18-49 and tied for #1 among adults 18-34 (with a 0.3 rating).
NOTE: All ratings are "live plus same day" unless otherwise indicated.
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