Friday Primetime Results:
· "Dateline NBC" (0.8/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) currently ranks #2 in the time period among the Big 4 nets in adults 18-49, adults 25-54 and all key adult-female demos.
· From its first half-hour to its second, "Dateline NBC" held steady in adults 18-49 (0.8 vs. 0.8) and grew in men 25-54 (0.8 to 0.9), women 25-54 (1.3 to 1.4) and total viewers (3.6 million to 3.7 million), despite the 10 p.m. hour.
· "Dateline NBC" will grow significantly via time-shifting - the Friday edition has been increasing by +26% in 18-49 rating (from a 1.17 to a 1.47) and 946,000 viewers overall (5.9 million to 6.9 million) going from L+SD to L+7.
· From 8-10 p.m., an encore telecast of "America's Got Talent" (0.8/3 in 18-49, 3.4 million viewers overall) currently ranks #2 among the Big 4 networks in adults 18-49 and is tied for #1 among those nets in men 18-49 and men 18-34.
· "Talent" is currently maintaining the 18-49 rating for its encore in this slot one week earlier (0.8 vs. 0.8 on June 12), pending updates.
· For the night, NBC currently ranks #2 among the Big 4 networks in adults 18-49 and adults 18-34 and is tied for #2 in adults 25-54.
Note that NBC stations carried Major League Baseball in the Philadelphia and San Francisco markets.
In Late-Night Metered Markets Friday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "CBS Summer Showcase," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.2/6 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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