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[07/07/15 - 10:19 AM]
TV One Posts Best Second Quarter in Network History Delivering 51% and 47% Increases in Key Demos in Primetime
TV One spins the numbers for the second quarter of 2015.
[via press release from TV One]

TV ONE POSTS BEST SECOND QUARTER IN NETWORK HISTORY DELIVERING +51% AND +47% INCREASES IN KEY DEMOS IN PRIMETIME

SILVER SPRING, MD - JULY 7, 2015 - TV One's viewership continues to rise in the just completed second quarter ratings period. TV One posted a +51% increase in W25-54 and +47% increase among W18-49 versus second quarter of last year. This is also the best second quarter of the network's history in Prime among P25-54, W25-54 and HHLDS. In addition, TV One reached 36 million viewers in total day.

TV One also posted tremendous gains in Primetime among P25-54, P18-49 and HHLDS vs. 2Q14:

o P25-54: +41%

o P18-49: +39%

o HHLDS: +33%

The network continues to be a Top 10 ranked advertising supported cable Growth network in Primetime among P25-54 for the second consecutive quarter.

Also contributing to the ratings success was the network's Friday, June 26 premiere of The Gospel Tradition: In Performance at the White House, which garnered the No. 1 2Q15 TV One Friday prime telecast among all key demos - P25-54, W25-54, P18-49, HHLD and Total Viewers P2+. The premiere & encores of The Gospel Tradition: In Performance at the White House reached 2 Million Viewers 2+. In addition, the Saturday, June 27 premiere of Will to Love was also the No. 2 Original Movie Telecast on Cable at 8 p.m. among Black HHLDS, P25-54, W25-54, P18-49, W18-49 and Total Viewers P2+.

Nielsen TV Toolbox (Live + 3 Day data); Measurements: 2Q15 (03/30/15-06/28/15) & 2Q14 (03/31/14-06/29/14); Mon-Sun Primetime (8pm-11pm) & Mon-Sun Total Day (6am-6am); 06/26/2015 & 06/27/15; Premiere Nights Cable Program Ranker, AA P25-54, W25-54, P18-49, W18-49, P2+, & HHLD (000); TV1 Friday Telecast Ranker, 2Q15 (03/30/15-06/26/15); Reach based on P2+, 1 Min Qualifier, Premiere & Encores, 06/26/15-06/28/15

About TV One:

Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.





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· WILL TO LOVE (TV ONE)




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